Plagiarism in the Digital Age: Practical Advice and a Personal Story

Erin Ollila in a blue shirt smiling and holding a large mug with the text "hey there sunshine." This image is being used in an article about plagiarism in the digital age

Is plagiarism a crime? You betcha. But regardless of the legal implications and ethical issues with stealing someone else’s work, plagiarism in the digital age runs rampant.  Business owners, course creators, and creatives of any kind often have their intellectual property stolen from them. It’s often discussed, and people definitely feel strongly about this, but […]

A Website Copy Case Study with Client Tony Howell

A man (Tony Howell) in a black shirt smiling at the camera. This image is being use for a podcast episode for Talk Copy to Me focusing on a website copy case study of his work with Erin Ollila

For a long time now I’ve wanted to have a client case study on the podcast. I mean, I should actually back up…for a long time now I’ve wanted to refocus some of my own marketing efforts on creating case studies. They are some of my favorite forms of long form content, and I’d love […]

25+ Spring Cleaning Marketing Ideas to Do Right Away

Erin Ollila, host of the Talk Copy to Me podcast is wearing a blue blouse and black pants standing confidently with her hands on her hips against a wall with a rainbow arch pattern. This is a promo image for an episode about spring cleaning marketing ideas

Do you have spring fever? Are you spring cleaning everything in your physical space? If so, I’m here to remind you how important it is to do digital spring cleaning as well—especially in your marketing. In this episode, we’ll cover what you could focus on as you do a complete website audit, a review of […]

Transparency, Discernment, and Running an Online Business with Maggie Patterson

An image of Maggie Patterson, guest expert on this episode of Talk Copy to Me, using a purple laptop at a cafe.

Running an online business is challenging. Rewarding—sure! But challenging? Absolutely yes. From determining your niche, your goals, and the plan for your business to deciding who you should trust, hire, and work with…there’s a heck of a lot of decisions that go into owning and running an online business. And even more than the decisions […]

Setting Income Goals and Making Pricing Decisions with Tara Newman

A smiling woman with black hair and glasses, wearing a black leather jacket over a red top, standing indoors setting income goals with her arms crossed.

I’ll be honest with you, I’ve been in business for myself for what feels like an eternity, but setting income goals is always something I’ve struggled with. Actually, anything related to making financial decisions. I’ve asked myself questions like, “How do I price my products?”, “Is the price of my services aligned with what my […]

2024 Email Changes: Everything About Email Authentication with Cheryl Rerick

A smiling woman with wavy hair wearing a denim jacket against a wooden backdrop.

The way we approach emailing our lists is changing for the very first time in a very long time…almost as long as email has existed! If you haven’t heard about the email changes that Google and Yahoo initiated in December 2023, you need to catch up….right away. In fact, when it comes to email authentication, […]

Important Email Marketing Predictions for the Next 4 Years with Liz Wilcox

A woman, who is Liz Wilcox, wearing glasses and sitting on a bench.

2023 and 2024 have seen the biggest changes to email marketing in….well, forever. And it seems that with this shakeup of how things have been done, more changes are coming in the near future. So if we know email is evolving before our eyes, is it even possible to make email marketing predictions? I certainly […]

What You Should Know About the Future of Podcasting with Lindsay Padilla

A woman (Lindsay Padilla cofounder of HelloAudio) wearing a leather jacket balancing books on her head. This is a promo image for the Talk Copy to Me podcast.

Who knows what the future of podcasting has in store—If recent history is an indicator as to what we can expect over the next four years, listenership is going to grow and private podcasting — a baby in the podcast industry — is going to grow. And while that’s great, knowing that change is coming also makes […]

Leap Year Social Media Predictions with Andréa Jones

A woman with glasses sitting at a table with a coffee mug makes social media predictions. Her name is Andrea Jones.

What do you think will happen with social media over the next 4 years? I certainly wasn’t sure, so I asked social media expert Andréa Jones to weigh in and share her predictions for the next four years on social media. Her insight here covers all social media platforms, and it certainly gave me a […]