35 October Content Ideas for Business Owners Who Actually Want to Show Up This Fall
October has this sneaky way of arriving before you’re ready for it. One minute you’re sipping an iced coffee and planning out September, and then suddenly…pumpkin everything, your calendar is full, and you’re realizing Q4 starts in approximately five minutes. (Y’all, where did the year go?) The energy this month is a little chaotic, a […]
How to Prepare for a Website Update With Carolyn Leasure
Thinking about redoing your website? Got a new business idea and feeling all sorts of excited about choosing brand colors or designing page layout? I talk to service providers and small business owners all the time who are ready to refresh their site, and it’s usually the visuals that excite them and motivate them to […]
The Real Magic of StartupYale 2026
I love moving through StartupYale as a witness—not just a presenter, but someone who gets to traipse through the energy of the day, watching it all unfold. You see, I think StartupYale is a magical event. There were so many special moments I noticed when I first attended as a judge and speaker in 2025, […]
42 April Content Ideas to Spring Your Strategy Forward
Here’s the thing about coming up with April content ideas: Your audience is experiencing a special kind of energy right now. They’re simultaneously wrapping up Q1, tackling taxes, and feeling that surge of spring motivation. They’re ready to grow but might be feeling a bit overwhelmed by all the “seeds” they’ve planted in their business. […]
The State of Online Business: An Ordinary Business Is Not a Bad Thing
Here’s something you likely don’t hear often enough: running an “ordinary” business is actually a great thing. In fact, for a lot of us—solopreneurs, creatives, small business owners who started their businesses to work on their own terms—ordinary is exactly the goal. And the results of the 2026 State of Online Business survey shows that […]
From Blog to Book: Writing a Book One Blog Post at a Time
Writing a book sounds like something you do when you finally have time. Except you never have time. There’s always client work, life stuff, and a hundred other things competing for your attention. But what if writing a book didn’t mean clearing your calendar for months? What if you could build it one blog post […]
Can SEO Keywords Be Phrases?
If I had a dollar for every time someone has asked me “Can SEO keywords be phrases?,” I’d be writing this from a beach in Aruba instead of my freezing-cold New England home office. It’s one of those SEO questions that seems to puzzle everyone from seasoned marketers to website newbies. And honestly? I get […]
When (and Why) to Revise a Published Book
You finished your book. You celebrated. You watched sales come in. And then, you moved on. But now you’re wondering if maybe—just maybe—it’s time to go back and update it. Or…maybe you haven’t even thought about revising your published book because it feels “done.” Well, then I’d argue that there is no “done” in the […]
34 March Content Ideas to Wake Up Your Content Strategy
That first hint of spring is in the air, and suddenly everyone’s energy is shifting. Can you feel it? (I’d love to tell you that I can feel it, but I absolutely can’t. Just a couple of weeks ago we got two feet of snow dumped on us—that hasn’t melted. And today, as I edit […]
The Truth About Writing a Book While Running a Business
Writing a business book sounds like something you do once you have it all figured out. But what if the opposite is true? What if writing the book is how you figure it all out? Or maybe you’re sitting there thinking, “Erin, I actually do have it all figured out, thankyouverymuch!” Even if that’s you, […]