Celebrating Leap Year With Marketing Predictions for the Next Four Years

A woman sitting in a chair holding a white board.

Today is February 29, which, if you ask me, is one of the most fun days. Ever since I was a little kid, I found it so interesting to have a day that only happens once every four years, and I knew I wanted to take advantage of this when I realized that one of my podcast episodes fell on the 29th. This is where the idea for sharing marketing predictions came in.

But, as an overachiever at heart, I knew I couldn’t just share one set of marketing predictions. Oh, no. I wanted to call in the big wigs to help make looking into the future of marketing into a mini series.

I’m so grateful to Liz Wilcox, Lindsay Padilla, and Andréa Jones for joining me on the show to talk about email, podcasting, and social media marketing. But now the big day is here, and it’s my job to pull out the crystal ball and cover all the other marketing-specific bases that we didn’t talk about yet on the show.

The pressure, y’all!

After a moment of panic—and a ton of research—I came up with a few key things I wanted to delve into on the podcast. This episode explores the uncertainty of SEO, predictions for changes in marketing copy and content, shifts in social media advertising, the role of AI in marketing, and why we need to start paying attention to the stricter privacy regulations coming our way.

Copy says: Listen in to this episode of the Talk Copy to Me podcast

Here are Erin’s marketing predictions for the next four years

  • The role technology and artificial intelligence will play in the future of marketing
  • How privacy concerns and regulations are changing the entire marketing industry
  • What to expect from SEO in the near (and far) future
  • The type of copy and content I see rising in popularity over the next few year
  • How convenience influences customer experience in recent history, as well as into the future
  • My thoughts on a potential major shift coming for the advertising industry

Other podcast episodes mentioned in this episode

A TikTok Confidence Boost with TikTok Teacher Helen Polise

Accessible Website Standards for Small (and all!) Businesses with Erin Perkins

Globally Inclusive Website Design and Copy with Danbee Shin

quotes from this episode of the Talk Copy to Me copywriting podcast

Quotes from Liz and Erin about email marketing predictions and our future plans

  • “AI is going to play a very significant role within the marketing industry over the next 4 years.” – Erin Ollila

  • “Consumers are they’re tired of their their data being shared. They’re tired of being tracked. They’re tired of spam, and regulations are starting to come into play to start to protect the consumer.” – Erin Ollila

  • “I think omni channel storytelling is going to be a big hit with the big brands.” – Erin Ollila

  • “I think that [accessibility and inclusivitiy are] going to be prioritized in the near future, and it should have been prioritized already.” – Erin Ollila

  • “There has to be a come to Jesus moment when it comes to paid advertising.” – Erin Ollila

Curious about what we talked about in the other Leap Year marketing predictions episodes?

Learn more about what guests Andréa Jones, Lindsay Padilla, and Liz Wilcox have to say about the future of social media marketing, podcasting, and email marketing.

Get to Know the Host of the Talk Copy to Me Podcast Erin Ollila

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

Here’s the transcript for episode 111 in the mini-series about marketing predictions from now through to 2028

NOTE: This podcast was transcribed by an AI tool. Please forgive any typos or errors. This transcript is also missing the podcast music intro and outro as well. 111. Marketing Predictions Episode [00:00:00] Erin Ollila: I really enjoy reading or listening to, prediction based content, which is why I was really thrilled to have a leap year be this year, so I could do an entire week of marketing predictions with you. However, one thing I will say after doing the interviews with the experts that I had and doing all of the research for this particular episode is that [00:00:24] Erin Ollila: I think predictions are so hard. I don’t know. Maybe I’m not a predictions person. Maybe my chemical makeup, my neurodiversity, my Enneagram two-ness, I have no clue, but maybe the general makeup of Erin is just prohibitive in predicting the future. I can reflect back on the past like the best of them. I can analyze the present, but boy do I have a mental block about future predictions. [00:00:55] Erin Ollila: That being said, I worked really hard on this episode to come up with a well-rounded group of predictions in the marketing world for the next four years. [00:01:07] Erin Ollila: I am going to spend some time this episode to talk about these things in relation to marketing, and they are tech privacy, SEO, copy, customer experience and advertising. Those are the things we’re covering here today. [00:01:27] Erin Ollila: So that’s it. We’re gonna just jump right in and start talking about tech, marketing tech in the next four years. [00:01:36] Erin Ollila: The introduction of AI made it very obvious and very clear that we’re going to have a few pivotal moments in the sense of what new tools can be built, how can we use artificial intelligence to better us in our jobs? Where do we have to be careful about the line of, um, allowing artificial intelligence to influence things like our marketing decisions or our copy or content? So I think the easiest prediction is that AI is going to play a very significant role within the marketing industry over the next four years. [00:02:10] Erin Ollila: I know I, I started with the most obvious of those options, but I, I purposely chose that to begin with because I think it will influence some of the other things that I’m sharing today. How will AI influence our marketing over the next four years? [00:02:27] Erin Ollila: Some easy ways: one, and not the greatest way, is that people are going to be using AI tools to create copy and content for their businesses. [00:02:37] Erin Ollila: It’s going to go badly. Sorry folks. It is going to go badly. You can use AI to create incredible outlines, to do some messaging work for you. Like there’s so many great and excellent use cases for using ai. Within the realm of marketing, but what’s going to happen is businesses from small to large are going to cut corners by hiring, quote unquote, hiring an AI tool to write their copy and content for them. [00:03:08] Erin Ollila: Because of that, we’re going to then have SEO issues, right? We’re going to have a lot of really stinky copy on the internet, and then there’s going to be adjustments that have to be made on, you know, removing that content or adjusting that content, bringing a human touch to that content. [00:03:26] Erin Ollila: However, one thing I think AI will drastically improve in the tech world is data literacy. And this is something I’m very excited about. Having an overwhelming amount of data can take a lot of time to sort through and to, analyze, right? [00:03:45] Erin Ollila: So when we have tools that can take massive amounts of data and, and sort and analyze and share insights about the data with us, it saves a ton of time and I think that’s a really big perk. So I think data analyzation is going to be the most exciting thing from my perspective, and the increase in data literacy when it comes to marketing specifically is going to be really exciting to see how it plays out over the next four years. [00:04:13] Erin Ollila: Let’s move slightly away from AI things though, because in the tech sphere, I’m really interested to see how privacy, gets adjusted within the marketing world in the next four years. [00:04:27] Erin Ollila: I was going to start by saying that I was very let down by the last four years of privacy in regard to marketing because it was very quiet. I had high expectations for privacy in regard to marketing in the year 2020, and I say that year specifically because there was actually a lot of action in the. [00:04:48] Erin Ollila: Earlier four years, so 2016 through 2020, where a lot of laws were becoming in effect about privacy concerns. You know, GDPR, the California law, like there’s been many changes, especially in those four years, 16 through 20, about privacy laws. But then. It was quieter, let’s say between 2020 and 2024. [00:05:14] Erin Ollila: It was something that was discussed. There was actions starting to be taken, but it was a slower four years overall in regard to how we treat consumer privacy in the marketing world. [00:05:29] Erin Ollila: That being said, I think this next four years is going to be like privacy on speed. There are going to be drastic changes, which I think you’re, you’re starting to get aware of if you listen to yesterday’s episode on email marketing, and if you come back again next week where we have. [00:05:46] Erin Ollila: Cheryl Rerick here to talk about some of these new email regulations. you’re probably aware that privacy is becoming a very important thing and there’s lots of little changes that have started taking effect in the past year or so between Google and Yahoo’s email privacy regulations changing between December of last year and April of this year. [00:06:09] Erin Ollila: That’s one huge one. Other privacy things are cookies and different ways that of tracking that has really started to take effect in things like Apple and Google and how they track monitor their customers specifically also social media. I think if you were in marketing, or at least, you know, paying attention to marketing for your own business over the last, let’s say two or three years, you’ll know that a lot of people who were previously performing excellently on things like Facebook ads or Instagram ads, like, you know, paid advertising for their small businesses, started to really freak out because all of a sudden the the great, return on investment that they were getting from these ads just like tanked because of privacy related things. [00:07:01] Erin Ollila: And I think. The culmination of all of these behind the scenes things that have happened over the last few years and things that are really rolling into effect now is going to snowball and we’re gonna see a lot of privacy related changes over the next four years. [00:07:18] Erin Ollila: Consumers are, they’re tired of their. Their data being shared, they’re tired of being tracked. They’re tired of spam, and regulations are starting to come into play, to start to protect the consumer. [00:07:32] Erin Ollila: So as the business or the marketer, we’re gonna have to start getting in line, paying very careful attention and following these regulations so that way we don’t become the spam and we don’t become the quote unquote bad guys. Because we’re not doing the best business practices, but I know you listeners out there are following the best business practices so it won’t apply to you. [00:07:53] Erin Ollila: This kind of is a great segue to go into my next topic, which is SEO. I think that voice and visual search improvements is, this is my last tech topic., there’s gonna be a lot of improvements to how consumers in the everyday people are searching, using their voice or for visual, search elements like. [00:08:14] Erin Ollila: If you’re not already doing a visual search, if you have the Google app on your phone, you can use the lens and take a picture of something and it’ll search the internet for related images that look like that picture. That’s what I mean by visual search. So I think that the, those two key elements are something that has been under development for a while. [00:08:36] Erin Ollila: I don’t mean underdeveloped, I just mean they have been in developed. It would be helpful if I could actually talk correctly on a podcast. Let’s try that again. They, they have been in development for quite a while. Right now we’ve seen improvements here and there, but with the lens of Google’s, EEAT and helpful content updates of the previous year as well as what we’re seeing with the influction of AI content. [00:09:02] Erin Ollila: SEO is going to be the wild, wild west, and I think that one way that these big wig search companies can kind of maintain somewhat. Of control or, at least something they can keep a face of customer experience is by improvements in voice and visual search. [00:09:23] Erin Ollila: So if you’re using tools like Siri in order to get, information for your personal life or your business life, it will be a lot easier to get the correct information. And part of that is ai. Part of that is that, you know, these companies can train their voice search tools to give better. Now, I said I was gonna segment this over to SEO, so we will, we’ll do that. [00:09:49] Erin Ollila: All right, friends, I, I know I just said I’m bringing up SEO, but if there’s one thing that refuse to predict at this time, it is the future of SEO. [00:09:59] Erin Ollila: I, I seriously caution you that if in the immediate future anyone tells you that they know what to expect from search engine optimization over the next four years, that you run as fast as you can. [00:10:13] Erin Ollila: We’re in kind of an upheaval of search right now and there are so many moving elements that are affecting what we can expect from search. [00:10:22] Erin Ollila: So my non- prediction prediction is that search engine optimization is gonna be on a wild ride on these next four years. I think that we’re going to, kind of be treated like the social media giants treat the users with like algorithm changes. You know, it’s like one day you’re being told X, Y, Z in regard to search engine optimization, and then the next day there’s an announcement that now you should prioritize A, B, C. [00:10:53] Here’s my advice for you. It’s that I think that you should keep following current SEO best practices. And what I mean by current is all of the best practices over the last decade plus so that way we can appease search engines who are then allowing us to be introduced to this searcher. [00:11:16] Erin Ollila: I always liken Google or any type of main search engine, let’s say, as the wingman. I’ve said it many times on this podcast, so I don’t wanna keep like repeating myself, but if you think of the role of the traditional wingman or wingwoman, they’re the connector, right? Like they’re the person that’s going to introduce two parties or you know, multiple parties, and how can we make the wingman’s job easier, right? [00:11:40] Erin Ollila: If a wingman was responsible to introduce two people that they did not know at all, it would be significantly harder for them to make that connection. Now if we can appease Google, if we can make it easier for Google to take our content and share it with the people who are looking for the answers we’re providing, who are looking for the educational content, the inspirational content, the entertainment that we have created for them, if we can make it easy for Google to share it they’re going to share it. [00:12:13] Erin Ollila: So if you follow the best practices, you make the wingman’s job easier, you’re going to have a lot better of a chance to survive the future of SEO. I think instead of being scared about it, now is the time to create the excellent content. I’m gonna say that one more time. Now is the time to create excellent content. Because in the future, if they’re providing answers and they’re looking for good content, they’re gonna look backward. [00:12:43] Erin Ollila: They’re not gonna say, oh, I know Erin talks about these things on her, on her website. Maybe I should go ask her what she thinks about that for the future. No, they don’t care about predictions, right? And they don’t care about things that we haven’t written. [00:12:56] Erin Ollila: So if you’re creating written content, case studies, blog posts, anything that’s long form content get that in now and make sure your SEO is on point now. It will serve you in the long run. I’m already moving on an SEO high horse here, so we’re gonna take a break for one second because I would like to say thank you to some of the people who have left recent reviews on the podcast. [00:13:21] Erin Ollila: One of those people are Todd Gates who says, “this is the proverbial needle in a haystack. Wow. As a new small business owner, there is so much to learn and so many offerings to sort through. I came to Erin by total chance, listened to the latest episode, immediately went back to episode one and binged four episodes on my Drive. [00:13:42] Erin Ollila: Erin’s podcast is feeding me clear, actionable information in such a professional, engaging manner. I’m in! Thanks Erin.” Thank you so much, Todd, for leaving that review. Another person who left a review is user LHJ two, who says Talk Copy to Me is one of my absolute faves for copy and SEO insights. [00:14:05] Erin Ollila: While a lot of podcasts start strong and juicy and fade over time, Erin has managed to continue to develop really helpful topics and deliver extremely actionable advice. 100% worth my time and yours.” [00:14:21] Erin Ollila: Thank you so much. And then the most recent, uh, review that we have is from the distracted one. Who says “I am new to copywriting and getting back into web design from 2001 so I’m really happy that I found Erin’s podcast. I really appreciate how she expounds on what she’s teaching because I am one of those students that need to know why we should do something along with the how. And I appreciate the confidence in her voice that is contagious. I need all the confidence I can get.” [00:14:56] Erin Ollila: Well, thank you everyone. Those are the reviews for this episode. as always, I would love it if you had the time to leave a review for the podcast, and you can do that in Apple Podcast or you can always leave a rating in Spotify podcast, but I’ve kept you here for far too long, so we’re gonna power through some of my other marketing predictions for the next four years. [00:15:19] Erin Ollila: I think there’s gonna be some changes within the copy and content world of marketing, and I think a lot of those changes are going to come from user generated content. If you’re not familiar with what user generated content is, it’s basically exactly what it sounds like. It’s content that was created by the end user so think of it like someone purchases a product and then they goes on, they go on TikTok to leave a review about the product they’re using. It’s also if someone, films a testimonial or a review for a service provider that they’re working with, and that service provider uses the video on their website. [00:16:00] Erin Ollila: The reason why it’s so helpful is obvious general social proof. We all are more confident in our purchasing decisions when we see that other people that are like us are pleased with the the decision that they’ve made. So it specifically works well for social proof, but user generated content does not have to be social proof, especially in the lens of marketing. [00:16:25] Erin Ollila: A really good example of that is something that was actually like all the buzz of the internet in the past week or so. I’m totally apologizing ’cause I haven’t watched it. If I say this person’s name incorrectly, but Reesa Teeses, “who the F did I Marry?”, which is the TikTok video series is in an excellent example of user generated content. [00:16:47] Erin Ollila: It is storytelling. So what they’re doing is they’re using a social media tool to tell a story. And I chose that person as a example because there’s two things that I think are really gonna take form in the next four years when it comes to creating content in, the marketing world. There’s two specific ways that will stand out. Micromoment content, and. This is gonna sound wild when you hear it, so I’ll repeat it twice. Long form short storytelling. I know that makes no sense, right? So there’s micro moments and long form short storytelling. We actually did an episode about social media in early 2023 with Helen Palisi, and she came on to talk about how she thinks that social media storytelling will be something that’s really going to start to become more regular on social media. [00:17:46] Erin Ollila: I’ll link to the episode, so you can go check out our conversation. But I think she’s really onto something and I think we’re going to see this a lot more frequently in the next four years. [00:17:58] Erin Ollila: It is short pieces of a story that build up in a long collection. again, I haven’t watched the TikTok series, but if I’m understanding this correctly, I think there were like 52 different stories that were each approximately 10 minutes. So to be able to consume the entire story. You had to watch all 52 episodes in 10 minute clips. [00:18:21] Erin Ollila: So you can see how that is what I mean by long form storytelling. It’s built over time. Just like true storytelling is done, if you liken it to the chapters of a book, that’s what she’s doing with the content she’s created. [00:18:36] Erin Ollila: However, it is in short burst now because this is like the new viral hit. Everyone has kind of went in and binged the content like we do for Netflix series . So I really feel like we’re gonna see a lot more of this user generated content in the next four years. [00:18:55] Erin Ollila: And what I mean by micro moments are immensely tiny pieces of content. Opposite of the long form storytelling, but content that was created with a very specific goal in mind. [00:19:08] Erin Ollila: So kind of run the same way that the long form short storytelling is, except that instead of the longer amount of content that’s getting shared. It’s a collection of mini bursts of content. [00:19:23] Erin Ollila: The other thing I want you to consider when it comes to changes over the next four years or my prediction is that we’re going to have a lot more omni-channel storytelling. [00:19:32] Erin Ollila: So that would mean, as an example, you consume content on one channel, and then you’re going to another channel to get a different piece of the content and another channel to get a different piece to kind of tell an overall story. [00:19:45] Erin Ollila: It very well could get more technical where you are doing things like app related content and social media related content. [00:19:53] Erin Ollila: But I think omnichannel storytelling is going to be a big hit with the big brands. just this week for Chipotle, I think it is, they have a campaign going that if you find their codes within the content that they’re sharing on social media, you can text the code to them to find out if you’ve won I think it is guacamole for an entire year, which is thrilling. I love me some Chipotle guacamole. [00:20:19] Erin Ollila: The user’s job is to consume content on social media, but then take the bit of information that they have and use SMS text messaging to communicate with the brand to like enter a contest. [00:20:34] Erin Ollila: So use that, example as what omnichannel storytelling is. And I think we’re gonna really see a lot of really massive brands, put that into the play in the near future. [00:20:45] Erin Ollila: Tidying up this copy and, content section. One thing that is way overdue way overdue, but it’s really, I think, starting to get the attention that it, it so much deserves is accessibility and inclusivity. I have an excellent episode with Erin Perkins where we talk about accessibility and inclusivity. [00:21:08] Erin Ollila: I will put that in the show notes so you can listen to it, but if you haven’t paid attention to your own websites, accessibility to your inclusivity, and um. I’m gonna put one more episode because we had a conversation with Danbee Shin about global inclusivity in that same miniseries, and it was such a great conversation. [00:21:31] Erin Ollila: so I think that that’s another layer of inclusivity that gets forgotten about, especially when the two words accessibility and inclusivity are so close to each other it’s easy to think that they’re like one category when they’re not necessarily the same category. So. If you haven’t paid attention to those things within your business, specifically within your marketing, prioritize that immediately because just like we’re seeing some privacy laws come into effect, I think that with all of the changes to SEO, to AI tools, to everything, these quote unquote bigwigs like Google and Microsoft are going to care a ton about marketing and how it’s presented to the end user. Specifically websites here, like if your website is not accessible, they’re not gonna prioritize that for search. If anything, you might have penalties for a non-accessible website, so take the time now to do the work if you haven’t done it yet, and pay attention to what you’re reading within like the marketing landscape about changes to accessibility and inclusivity, because I think that it’s going to be prioritized in the near future and it should have been prioritized already. [00:22:49] Erin Ollila: Almost done, I promise. In regard to customer experience. I think that consumer convenience is going to be one of their highest levels of priority when it comes to marketing and like true implementation. [00:23:06] Erin Ollila: If you’re not exactly sure what I mean by consumer convenience, I want you to look closely as to how shopping has changed so drastically since the last leap year. If you remember, prior to the pandemic, buying online and picking up your, groceries, your other shopping things was much less practiced. In fact, I think some of the major grocery stores had just really started true delivery drop-offs for groceries. And that was not through Instacart or anything like that. That was through the grocery store. So they would have like team shoppers who would pick the items and drop them off at customer’s houses. [00:23:53] Erin Ollila: And that was still pretty rare prior to the pandemic. And let’s say Target, for example, and I know this for a fact because I was a, you know, a mom with young kids before the pandemic, and I remember just being so frustrated or anxious or nervous about having to, you know, get some shopping done or like needing something very important, like, um, wanting to test out different baby bottles let’s say when my babies were having difficulty drinking out of a bottle, and I could use the target app to purchase the items, but the best I was going to get. Which again, pre pandemic, this was a huge improvement to shopping. But the best I was going to get was that I had to physically go into the store to pick the items up. [00:24:35] Erin Ollila: Which can be difficult if you have like babies and sleep schedules or you have one car or all these things. Back to the point, I’m getting a little off the point here. The last four years we’ve had a pivotal change to shopping in the convenience factor, the pandemic really forced BOPIS, which is buy online pickup in store or out of store, which is what really truly happened,, because of the pandemic. you can drive up to target now and, and someone brings your order out to you. That is the same for most, many other big brand stores. And buy online pickup in store is not just a convenience thing for big brands. It is an expectation that consumers have, so I really think that. [00:25:17] Erin Ollila: There’s going to be a customer experience prioritization here by big brands. [00:25:23] Erin Ollila: I think this could be a problem though. And I think the problem specifically is an issue for the tiny businesses. We saw what happen when Amazon initiated their two day shipping. It, it literally shut down small businesses, even though it was like a domino effect, right? You know, if you cannot keep up with shipping demands, customers are not gonna go to you. [00:25:43] Erin Ollila: They’re gonna go to the big brands. I think that customers are going to get such a level of like eggshell walking handholding from brands who are willing to like bend over backward in order to make things easier for consumers that. [00:26:01] Erin Ollila: Little by little changes will be put into effect and smaller businesses will not be able to keep up with it. I think we’re gonna start seeing a lot more digital prioritization. And while I don’t have a very precise prediction with what I’m sharing right now, what I will say is I would love for you to pay very close attention to the customer experience changes that happen over the next four years for really big brands. [00:26:30] Erin Ollila: Because I do think shortly after changes happen for the big brands, we will start to see how that affects smaller businesses. [00:26:38] Erin Ollila: And finally, yes. Finally, we have reached the end. There is one more thing left,, that’s advertising. And I gotta tell you, I am really, really interested in what’s going to happen with the advertising world in the next four years. [00:26:56] Erin Ollila: I think there’s really there has to be, if it hasn’t actually come to this yet, there has to be a come to Jesus moment when it comes to paid advertising. You know, just in the, in the last week, I’ve seen dozens of complaints about how TikTok and Instagram are being completely overrun by ads. [00:27:18] Erin Ollila: But the ads have been prioritized, so. I don’t know if this is something we see this year or even next year, but I just don’t think the advertising trend can sustain itself, especially on social media. Maybe I should say that I don’t think social media advertising can sustain itself in its current format for much longer. [00:27:41] Erin Ollila: I think there’s always been this buildup of frustration with, being sold to, once Facebook started to actually implement ads on its platform. And then other, um, meta companies and other social media platforms followed suit. So it’s not like everyone’s just been excited about ads, but I think we’re kind of hitting the point where consumers are overly frustrated and they will leave platforms where the ads are just so present and overwhelming. [00:28:10] Erin Ollila: Like I said, I don’t think it’s gonna happen in this super immediate future because shopping through ads on social media is a somewhat newer thing. Talk about convenience marketing here, right? If you go on Instagram, just before this, I was watching, jordan the stallion. And he had a, a clip of someone holding an individual like coffee cup, like travel coffee cup where it stirs the coffee for you. [00:28:35] Erin Ollila: And he was like, I found it. I found it. One, I would, I would purchase this coffee cup in an instant. Um, but the point is, if you see this on social and you can purchase it immediately from that creator that I said that really funny. From the creator who is sharing the content. It’s exciting, right? [00:28:54] Erin Ollila: So we’re at the point where we’re enjoying the shopping of social media advertising, but like I said, it’s really coming to a point where consumers are starting to get frustrated. So once the fun of the social shopping starts to go away, we’re going to, to kind of get that pivotal moment, I think. [00:29:14] Erin Ollila: So maybe in two years, maybe close to the next leap year, we’ll really start to see some pretty massive advertising changes. So. If there’s a takeaway from this part, I would say if you are investing a lot of money in advertising, maybe, maybe go hard right now. My advertising days are far in my past, so I don’t wanna actually give you any advice, but if it’s working well for you. [00:29:39] Erin Ollila: I’d say enjoy it, but also employ longer term marketing strategies so that way they will be working if and when the advertising budget that you have or the advertising activities that you’re doing are no longer working. [00:29:55] Erin Ollila: So that’s it., like I said, this was really hard for me. I am not the best predictions person. I’m excited to find out if I’m right or wrong. [00:30:05] Erin Ollila: And I would love to hear what you have to say. I mean, you can find me on threads most often, Instagram, LinkedIn, but I’d love for you to connect to see like what you took from this episode, what you agree with from this episode, and if there’s anything we missed. [00:30:20] Erin Ollila: I hope you will join me back next week where Cheryl Rerick will be with us to explain what the heck is happening within the email marketing world with their new privacy regulations and how that really affects you as a small business owner. [00:30:35] Erin Ollila: If you email anyone for your business. Please tune in next week because you really need to hear and learn, about these changes ’cause they do affect you. All right, friends. I will see you next week.

Note: Show notes may contain affiliate links to products, offers, and services that I whole-heartedly recommend.

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