Celebrating the 100th Episode of the Talk Copy to Me Podcast
November 23, 2023
It’s a big day for Talk Copy to Me! We’ve hit the magical number – 100 episodes! 🥳
It’s been a wild ride of growth and learning to produce this show, and I want to thank you for showing up week after week with me as I’ve grown into my role as a podcaster and host of this show.
In addition to the listeners, I’m also so thankful for all of the guests who have joined me and shared their invaluable insight. To honor them, I thought it would be fun to have them interview me for this episode. I reached out to former guests and asked them to submit questions that I’d answer on air. And that’s what I did. It’s also important to point out that i listed out all of their questions in a document and every answer is completely unscripted!
This episode is full of gratitude and filled with fun questions and answers all about podcasting, business, copywriting, and even my personal life. So grab a cup of your favorite beverage, kick back, and enjoy this extra-special episode!
Here are all the questions that Erin answered in this episode
I thought it would be easiest to share the questions based on category here, but they are not listed in the order that I answered them in the episode. I varied the types of things I was answering on the show.
If you’d like to learn more about the guests, click on their name and it will bring you to the episode they were on!
Questions about marketing and copywriting
“In your opinion, do you write copy first or go with a design first? I know this is a hot topic.” – Tania Bhattacharyya
“What is one brand you see right now that is just nailing the copywriting game and why?” – Josh Womack
“What’s your best tip for writing client communication templates that don’t feel icky or robotic?” – Charlotte Isaac
“If I want to increase my visibility and showcase my experience and authority to people who are new to me and encourage more people to engage with my offers, what copy should I focus on first: blog content, services, homepage, about page?” – Dina Pruitt
“What’s the best way to use persuasive copy in an email, especially when it comes to creating strong CTAs?” – Bev Feldman
“When it comes to email marketing, what moved the needle do you the most in 2023? And what are your predictions for 2024 as far as how people should be using copy in their email marketinh? – Liz Wilcox
“We saw a shift from long form to short form and back, and a lot of copywriters in digital and consumer still lean heavily into single sentence paragraphs and lots of emojis. What are your thoughts around how effective this is vs. human conversation level paragraphs?” – Jackie Aguglia
“When you and I spoke, it was about Twitter. Seeing as Twitter is still around (in spite of a lot uncertainty about its future), how are you feeling about it now? Are you planning to stay? What’s your current favorite social media platform? And why?” – Michelle Garrett
Questions about podcasting
“When you look back over your last 100 episodes, what topics have been the most surprisingly successful topics amongst your listeners? And what’s been the key to your consistent content?” – Krystal Proffitt
“What do you know now that you WISH you knew before you started your podcast? And What’s been your favorite and least favorite part of having your own podcast?” – Emily Aborn
“Have you changed/modified anything about your business or your work as a result of having a guest on the show?” – Brittany Herzberg
“What made you decide to create a podcast and has it been worth it for you in business?” – Louise Brogan
“What has been the most effective strategy that you’ve used to grow the audience of Talk Copy To Me?” – Kate Doster
“If you could interview anyone for your show, who would you want as a guest? Dream BIG.” – Lorraine Ball
Business and personal questions
“Have you picked a favorite kind of ice cream?” – Emily Aborn
I also included a very special comment from my middle child about my 100th episode. It wasn’t a question, but it still should be listed here!
If you’d known [this] at the beginning of your business, things would’ve been easier, but you’re actually grateful you didn’t know [it] then because you’d have missed out on the learnings along… what is this for you?” – Laura Lopuch
Erin’s quotes from the episode
Gosh, I wish I could have included so many more quotes in this section, but it’s tough to pull quotes for this episode without also including context to why it was shared. You really do have to listen in to get the best answers, but here’s a few sneak peeks for you…
“My podcast is like a baby to me, and I am just so thrilled that I have this content medium that I can use to share my thoughts with you and to help, you know, kind of nurture my listeners and help business owners like me move forward in their business, whether they’re DIYing or whether they’re hiring people, hopefully, me.”
“When I reviewed the content of my show after the year mark, I realized the content was so good, and I was so proud of the interviews and the solo episodes that I didn’t care what I looked like. It just mattered that the conversation was so good and so helpful.”
“I would say that when it comes to 2024, I think we’re gonna see a lot of people doing more short based storytelling, because I think what we’ve seen within the economy and with businesses that are struggling is the old sale sales tactics are not working. And I think that email newsletters tend to be much more of a nurturing place. So I think we’re gonna start to hear more from creators and business owners in a storified way.”
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
Here’s the transcript for episode 100 with Erin Ollila
NOTE: This podcast was transcribed by an AI tool. Please forgive any typos or errors.
Erin Ollila 00:04
Hey friends, welcome to the Top coffee Timmy podcast. Here we empower small business owners to step into the spotlight with their marketing and messaging. I’m your host, Erin Ollila. Let’s get started and talk copy.
Erin Ollila 00:22
Welcome to the 100th episode of the talk copy to me podcast. I am so thrilled to have you here with me today to celebrate the fact that we made it all the way to 100 episodes. I feel like I started my podcast about five minutes ago, while at the same time five years ago, today also happens to be the American Thanksgiving. So I am beyond grateful for the fact that I could celebrate our 100th episode, on the same day that I’m celebrating with my family and just sharing my gratitude and appreciation for everything in my life. What do you do in your 100th? Episode? I don’t know. And I question this for a while this whole year, knowing that I would hit 100 episodes before the end of the year. I really truly feel like all of the episodes have great takeaways. They are educational, and they’re interesting. And a lot of that is from my guests. So I thought if I’m going to be celebrating my 100th episode, I want to pull my guests in somehow, I want to spotlight them again. And I just want to share my gratitude for them for helping me make the show what it is. So what I did was I emailed all of my guests in the beginning of the year. And then I touch base again recently asking if anyone would like to submit questions for me to ask on this episode. And they did. I have questions that cover everything from copywriting, to more general marketing talk, business to life, life questions. And obviously not everyone could submit a question. Just because things get lost in the inbox. It is the week of Black Friday, and my inbox is just swimming in emails that need to be deleted. So you’re not, don’t worry, you’re not going to hear questions from every single guest, you’re just going to hear a handful of questions. And I think they’re going to be really fun. I’m going to mix up the categories. So it’s not going to be all copywriting in a row, we’re going to mix them up. And this episode is not scripted. The only thing that I have in front of me is the list of questions that have been asked, and I’m going to read one and answer whatever comes on the top of my head. So bear with me, give me some grace, who knows what you’re going to get with these answers. And again, thank you for being here. I know I credited the guests for being a big part of this show’s success. But in truth, the reason this show has been so successful is the listeners, you know, I could come on the microphone and talk every week and I could invite people on and record and share our conversations. But if no one listens, then there’s absolutely no opportunity for growth. You’re here today listening, and I just thank you for your time. If you’re feeling your gratitude, if you want to do something super kind and you know, avoid that inbox of Black Friday emails, I would love it so very much if I could get like a review bomb this week on Apple podcast. I know it’s a lot to ask. I think I asked it in either the last episode or the one before. But I would really love to build up the amount of reviews this show has. We all know how algorithms work. And basically we need to train the apple podcast algorithm that the talk copied me podcast is a marketing podcast that can’t be reckoned with like we are here. And we are not going anywhere. And we want other people to hear the show, listen to it and enjoy it too. So if you could head on over to Apple podcast and review the show this week, I will love you forever. And I mean, if we’re talking about gratitude here, I’m just gonna go big and ask you if you could share the show with a friend too. That’s it. Those are my two big ask. So just in case you forget if you’re anything like me, and you forget things about a minute and a half after you’ve been told, I will remind you one more time about this at the end of the show. But I’m going to stop my campaign for reviews and sharing and I’m going to jump right into the questions that were asked. So the first question that I have on my list is a copywriting question. And it comes from Josh Womack, who was in Episode 22 or 23. And I’ll make sure I put that in the show notes. But Josh says what is one brand that you see right now? That is just nailing the copywriting game and why? Man I wish I didn’t pick this to be the first question that I answered. Okay, off the top of my head. I’m going to say I really love the copywriters at the native brain
Erin Ollila 05:00
And I buy native deodorant. I buy native bodywash and I buy it right from the company. And one thing that I appreciate is their customer experience kind of like automated email that every time I play, make a purchase, they celebrate the purchase with just some quirky, funny copywriting. What I will say for the native brand is that I think that the message needs to be updated because people really like personality driven copy and they really like copy that feels personalized. Like in this instance, I’ll pause the recording in a second and just share the quick email. I’m sure I have one still in my overflowing inbox. Okay, back to business back to recording. I have found my email and I’m gonna read you the automated response that I get from them whenever I place an order. Aaron you rock. It was just another day at the office when Kelsey jumped out of her chair so fast that I thought fire had engulfed her hair. We did it she yelled we got an order from Erin Ollila. Brian ran over to her computer because he’s ordinarily the troubleshooter. Don’t get scared. You’re not moving with your auntie and uncle to Bel Air. The Office erupted in applause and we popped a bottle of champagne given to me by my inlaws. I like it like that blared from Kelsey computer and half eaten sourdough lay next to our recruiter. Aaron the entire native team is thrilled to have you as a customer your friends will probably start calling you healthy Aaron soon. All right, listeners I sure as heck hope one of you start calling me healthy Aaron. All right. I’m not gonna continue it’s almost over. But that’s that’s the automated email that I get. And then when the auto ships, there’s another fun email that gets sent. So I think natives are really killing it. And I just think that those emails should probably just get adjusted once a year, so that they are extra fun. But I spent way too long answering that question. So let’s move on to another one. We’re going to stay in copywriting for one second. And we’re going to answer a Tanya but a cherry is answer she came on to talk all about LinkedIn, and how to share your thought leadership on LinkedIn. I loved this episode. So make sure you go back and listen to that if you have a chance. And don’t worry about finding the links. If you click on over to the show notes of this episode, you will get links to every episode of the guests who submitted questions, so you can go back and listen to their episodes because they’re really that good. So Tanya says In your opinion, do you write copy first, or go with a design first? which one comes first? I know this is a hot topic. Tanya, it is a hot topic. But I’ll tell you very, very rarely on this podcast. Do you ever hear me give you an a concrete answer? You know, my favorite two words that I think I honestly said every episode until about episode 50. And then if we’re going to look over the past 100 I bet I said 98% of the episodes, it depends is my normal go to because in marketing, things are subjective. And they depend on circumstances. This is one of those like hills, I’ll die on copy in forms design, period. design should not inform copy. Think about it this way. If you were to imagine any major retail brand, website in your mind, let’s think target for a second, they’re a pretty easy brand to consider. We know that their brand is red and white. Their logo is a big bull’s eye. And their website has things like everything from Home Goods to toys to food, whatever you need. Imagine Target’s website in your mind without any words on their website. And when I say any words, I mean no product descriptions, no names for their products, you can only imagine it with graphics, and any branding things like the color red or the color white. Now tell me if you know what that business is.
Erin Ollila 09:01
You don’t or if you know what they’re selling, what their sales are, what their deals of the week are you don’t because words are vital. And if you just throw a bunch of words on a website, or an email or anywhere else, okay, well, actually, that’s a great thing. Imagine an email, you get an email, and it’s just design. So in my email in particular, I think there’s a background color, a light color, a neutral color background. And some of the like header text is a different color. In the signature at the bottom is an image of myself. But 99% of the rest of that email is just words. So what’s the email about without the words? You don’t know? Because copy always, always always influences design. So I’m not getting sassy with Tanya here. I think she’s wonderful. And I think the question that she asks is so good. We may have even had a solo episode about this topic, and if so, I will link to it in the show notes. All right. Let’s move past copy. And we’ll do another podcasting category questions that we have. So crystal Prophet says, First, Congrats on getting to 100 episodes. That’s a huge milestone. When you look back over your last 100 episodes, what topics have been the most surprisingly successful topics among your listeners? And what’s been the key to your consistent content? Ooh, good questions. So for me, content, ideation is a strength. And it’s also something that comes easy to me. So coming up with ideas has never been the problem. But if you want to know a top secret thing, when I hear the word consistent, the one struggle that I’ve had with consistency is a solo episodes. If I’m doing a lot of guest episodes, which I would say the whole front end of this year were guest episodes, mainly, I can get so far ahead on my content with guest episodes, I seem to have this mental block. And I’m sure it’s somewhat related to time blindness and ADHD, for my solo shows, because I take really good notes in the research phase. And I know exactly what it is that I want to say, and I do my planning, I look for stats, I look for any holes within my episode outline, in regard to research so I can fill those things. But because I do such good planning, and because I’m so far planned ahead, where the problem comes in is recording every single time I have a batch of solo episodes, especially if it’s not just one random one. But recently, I’ve had a lot more solo episodes, I just wait until the last minute. So the word consistency kind of gets like thrown out because I will be late on recording and publishing my episodes. And I find that that’s something I’ve struggled with, and I definitely want to work at. But the beauty of it is, when you’ve been podcasting so long, or just doing your job in general, for so long, when you can kind of pick out these blind spots that you have, it’s so much easier to work on them. So I’m not beating myself up about it. But I will say for sure that solo episodes tend to be so much less consistent for me. And if you’re ever like wow, it’s Thursday, where’s the talk copy to me podcast, I can probably Pinky promise you that that episode is going to be a solo episode that week. And I’ve just lacked the follow through in getting it recorded and out there on time. The other question crystal asked was what’s the most surprisingly successful topic? Now, just recently, this week was when I had done my analytics. And one thing that stood out in particular to me was that some of my highest downloaded shows, or listen to shows were the YouTube related shows. So when I invited train a little on the show to talk about YouTube strategy, or the episode I did on YouTube, SEO, and I know there was one or two more I forgot what the particulars were for that. I guess I just didn’t expect people to be so interested. My guess is that the nature of podcast SEO came into play here. So people are in Apple, Spotify, or whatever app they use. And they type in something like the word YouTube, and they found my show for that reason. So I guess that’s why I’m assuming the downloads are higher for those episodes. But yeah, I think I was a little surprised for that, since we kind of tend to go. So like storytelling or SEO specific, the idea that the visual element or you know, the video element was so intriguing to listeners. All right, we’ll do one more podcasting one. So Louise Brogan who came on to talk about LinkedIn as well. It was an incredible episode said, what made you decide to create a podcast? And has it been worth it for you in business? Yes, it has absolutely been worth it. My podcast is like a baby to me. And I am just so thrilled that I have this content medium that I can use to share my thoughts with you and to help, you know, kind of nurture my listeners and help business owners like me move forward in their business, whether they’re DIY, or whether they’re hiring people. Hopefully me yes, you guys can hire me to do marketing stuff for them. So it has absolutely been worth it. I’ve actually told the reason about why I started a podcast in a few different episodes that were I was a guest in. So I’m going to share a couple of those links in the show notes. Some of them are really good conversations. And I know I did talk about this recently on the show. I can’t remember what episode I’ve talked about it. But if you haven’t heard this story yet, the quick rundown is I decided to start a podcast because I had done some of my own voice of customer research. And the people that I interviewed told me that when they were looking for a copywriter, they made interviewed a few copywriters and they were all qualified, you know all people within their budget, but once they got on a discovery call with me, that’s when they were like okay, I’m gonna hire Aaron, like, I trust her. I like her, I feel comfortable with her. And that was information that I didn’t have about my audience. I didn’t know that at all. I mean, I love connecting with people. And I just kind of thought, Well, I’m creating good content, like my copy is clear. I have great referrals, because truthfully, most of my business has been very referral based. But it wasn’t that. Until then, that I learned that it really kind of took communicating with me to make people feel like so comfortable. And I thought, well, I need to do something more with this, you know, I wanted to be more consistent in my own marketing. And I also at the time was a work at home mom with children that she was homeschooling in her house, you know, full time childcare being me. So I looked a little crazy all the time, who’d be honest, I lived in pajamas, or athleisure wear, like my hair was always like, half up, half down, like sticking out of my bong. Tired, I look tired. So the idea of doing a YouTube show was like, oh, gosh, like this does not even seem possible. Like, I’m worried I’m not even going to like, be able to share my thoughts clearly, again, mom with little kids at home, who was working full time growing a business, homeschooling all of these things, I didn’t know if I even had the mental capacity to share content. But also, I certainly didn’t think I had the time and energy to like get dolled up for video. So I was like, okay, if I’m going to share content, where people can get to know me and hear my voice. And think of me, like as that real human to connect with, I’m going to do it audio version only. Because like mama can stay in her athleisure Well, I’m going to be honest guys. And that’s why podcasting is awesome. But if you haven’t heard me say this before, what I’ve come to learn in my you know, time of being a podcaster is that when I reviewed the content of my show, after the year mark, I realized the content was so good. And I was so proud of the interviews and the solo episodes, that I didn’t care what I looked like, like I wanted to share the video, which I do have with my listeners and with a new audience, because it didn’t matter what I look like anymore. It just mattered that the conversation was so good and so helpful. And that was a really big turning point for me both personally like as a human with her own insecurities, and nervousness and anxieties. And as a business owner, who was proud of the work that I did, and really just knew that what that work was standing for itself. So long answer but the reason I started a podcast was because I was a business owner who needed to market more, my clients were telling me that they needed, like future clients needed to get to know me better. So it wasn’t going to be written content that I was writing. And I was just not feeling the idea of getting told up for video. So podcasting kind of just naturally became the medium to share my content. Alright, so we’ll move to a business question. Now. This one is from Laura Lowe Puck, and she came on the show to talk about cold pitching. She says if you’d known this, at the beginning of your business, things would have been easier. But you’re actually grateful that you didn’t know it, then because you would have missed out on the learning. What is this for you? So what is the thing that would have been easier if I knew, but I’m glad I didn’t know. I think it would have been that I can spend money in my business and that I don’t have to do it all alone. I’ve always been an overachiever. I think part of having ADHD is that you work so hard on superspeed to get things done, and you have so many interests that it’s easy to assume that you can do everything. Sure there’s a learning curve. And you know, I knew that going into business and you know, all of the things that I’ve done within my business, but I think that I developed this, like steady idea or perception of myself. And it was if you don’t know how to do this, or if you’re not able to do it on your own, you’re not being very successful, like you should be able to do these things. And that was a hindrance. I think we all know that. We’re not meant to be a plus all the time that we’re not meant to know how to do everything, and that we all have different skill sets and things that we bring to our businesses. So when I finally learned that, yes, I could spend money like I could hire people to do things that did not come so naturally to me, that doing that spending the money was actually saving me time and energy and stress. That was a blessing. And I will say the only reason that I picked this over something else is obviously you know, I think it’s safe to say I wish I knew this right away. But you know, I mean, you’re eight ish Have my business, I can never remember if I just finished your eight or I just started URI. So I’m your eight ish. And I would say that every lesson I’ve learned over time is really what got me here. And I am too nervous to think that well, if I knew this, then then I would have kind of like, sped along faster. That might have been the case. But like I said, I’m coming at owning a business in a different way from some people, meaning I’m raising children at home. So my growth needed to be what it was at the time that it was that so running a study business and a strategic business for eight years, maybe meant that I grew a little slower at times or a little faster at times. But it was a longer learning process than some of the other lessons that I’ve learned. And I’m just grateful that I did learn the lesson. And I think I’m also to be honest, still working on that lesson. I think that it’s not so much financial, like questioning about this, it’s more like, I have to remind myself that just because I can do something, that doesn’t mean I need to or I should. So I would say this is a lesson I’m still learning and I’m still happy to be learning it. Alright, copywriting question. This one’s from Charlotte, Isaac, and she says, Hey, remember the time you wrote a million emails for your dubsado setup in one weekend? It’s actually wasn’t a million, but she’s right. I think I wrote 54 emails in a weekend from scratch. She says what is your best tip for writing client communication templates that don’t feel icky or robotic? Now, this is a huge thing. I think that there are so many ways that we can automate our systems and our processes. I actually would recommend you listen to both Charlotte’s episode and the episode with Cooley Jas that I did about this topic. And I think actually, Melissa Morris’s episode would be a good one, too. I think you can automate things, but still leave room for personalization. So in those 54 emails, a lot of them were emails that could be sent in an automated way that did not need like manual updating. But many of those emails I do have like approvals on because I can come in and write things that are specific to my individual clients. So that they are personalized, they are customized. So I think it’s as simple as like, what is the basics that you’re writing, especially for client communications? Like what do you need them to know? How can you inject some of your own personality? Here’s an example. In my Delivery Email, when I deliver the first draft up of a full website, I think it says something like, you know, like cue the fireworks, grab your favorite pint of ice cream, and you know, pull up your, your favorite chair or something like that, like it’s time to dive into your website copy that doesn’t need to be personalized. But you can see the idea that like, I’m talking about fireworks and ice cream. And that just sounds like me, as the business owner. It doesn’t have to talk about individual things to the client. And I think that’s kind of a way to make it not sound so robotic if you are sending automated emails. All right, let’s do a marketing question. Okay, so Michelle Garrett came on the podcast to talk about Twitter. The funny thing is, the interview that I did with Michelle was right after Elon bought Twitter. And we were like, Oh my gosh, I think maybe it was November or October of last year. And the two of us were so worried that by the time the interview launched the end of January like Twitter will would have already blown up upon itself. It didn’t. Twitter was still Twitter came like the end of January when her episode went live. But here we are almost a year. Well, I would say probably a full year now after the takeover of Twitter. Oh, gosh, and what business can you say has transformed and changed and hit the news so much in in one year? That would be Twitter, now known as x. So Michelle says congrats on your 100th episode. When you and I spoke it was about Twitter, specifically Twitter chats and communities. Seeing as Twitter is still around, in spite of a lot of uncertainty about its future. How are you feeling about it now? Are you planning to stay? What’s your current favorite social media platform and why? So
Erin Ollila 24:17
I am not staying on Twitter. And this was a super hard decision for me. I was an extremely early adopter of all of the social media platforms. I am an elder millennial. Yes, they actually call us elder millennials, which is ridiculous. But I’ve been on Twitter since very shortly after it first launched. Twitter was very different back in the day than it was now. And I used it very frequently at the time. It was where I went to get news, which I think people can understand now, but historically, and I have some content on my website if you want to read this. Historically, Twitter has really kind of done a lot when it comes to things like politics and news in our agenda. raishin. And I feel like the other thing you should probably know about me is for my critical thesis in my Master of Fine Arts program, I studied the Mini, the mini memoir, or I would say mini essays that we create using social media. So I did an entire critical thesis about social media, and how we share glimpses into our lives. But what is the story that actually comes behind the statuses because the glimpses we share on social Do not ever tell the full story. So when we think about creative writing autobiography memoir, we understand that there’s a lot of moments that go into an overall story. Now taken in, you know, today’s world, there are a lot of moments that we share on social. So how do they all add up to the story of our lives? That was my critical thesis. Jumping back over to Twitter. Now, I think what’s really hard for me is that I’ve been on Twitter for I think it was like, anywhere from 13 to 15 years, I do know, January, I think, would have been my 14th year on this coming January, on Twitter from the account that I currently use. And I know that I used a personal account before I transitioned over to this one. So a lot of my life was historically created, like a lot of these moments were shaped and shared on Twitter, I cannot support Twitter as the company or x that is now the company in any way, shape, or form, I have very strong values that I try to carry over into my business. So basically, to sum this up, I decided to to not use it to get off of it, I still have to take my literary journal off of Twitter, and move it over to threads. But it was hard because I feel like you know, I think a lot of the things we don’t recognize as social media users, is the idea that like when the content disappears, the content disappears. Sure, you can get you know, zip zip files of your content, but nobody’s gonna go into a zip file. They’re not. So I would say that like leaving Twitter have kind of feels like a loss. It feels really sad. The implosion of the network feels really sad. But I feel like I’ve made the right decision by leaving it. And my favorite one is threads. I love the idea of a text based social media platform. I think people feel very real on the platform right now in this moment. And if you don’t follow me on threads yet, come get me my name is just Erin Ollila like it is everywhere else. Alright, so we’ll stick with another podcasting episode, Emily Eborn says, What do you know now that you wish you knew before you started a podcast? Why would go back to my solo episode admission that I did before and that would be to get ahead and batch I did so good when it came to batching originally, and then like I said, those solo episodes chose to trick me every time. So when I first started the podcast, I would say, actually, it could be both answers that I just gave recently about business, it would be spend money, hire other people to do things. You don’t need to do everything on your own, and get ahead in content so you don’t feel like you’re being behind. Emily also asks, what’s been your favorite and least favorite part about having your own podcast? Favorite is really, you know, getting to know my listeners and getting to know the guests. It’s been awesome. I’ve love communicating with people, I love being able to share those conversations with a larger audience. Least favorite. I’m not that sure I have a least favorite. To be honest, I really love podcasting, it’s brought me so much joy. I would say least favorite could be maybe editing episodes, when I have an episode that I feel is too long. And it needs to be shortened. Because I really don’t like my episodes to go over 45 minutes. Even if it’s great content, people don’t generally love to listen that long. So I hate taking a long episode and cutting content out of it when I think that the content could be good. And I’m losing the content. So that’s probably I guess, least favorite, but I don’t really have that many complaints. Lorraine balls says, what changes if any do you want to make for the next 100 episodes? This is a great question. And I’m actually thinking about adjusting the segmentation of each episode. Meaning like how I approach sharing content and in what form so nothing, don’t worry listeners, nothing huge will change. I’m just trying to be a little bit more organized on my own in how I share content that I share. So that way I can be a little bit better about keeping the episodes around the same length and making sure the interviews happen kind of quicker than they do so that I can respect my guests time and respect your time as listeners. And then Laureen also asked me if you could interview anyone for your show. Who would you want as a guest dream big, easy peasy Lorraine I would bring on Trevor Noah. I think you all know At this point that I live, Trevor Noah have a huge crush on the guy. Um, but I also really just respect and admire him as a content creator, as a comedian. And as an individual based on obviously what I know about him. Of course, he’s just, I don’t know him, right. Like I know his persona that he played on The Daily Show. I know the persona that he has created for things like when he’s a podcast guest. If you don’t know this yet, which you should he, Trevor Noah just started a new podcast called what now? I think as of this recording, there are three episodes out. Or maybe yesterday, the third will come out. And it’s so good. I mean, literally, I’m not gonna lie, anything he creates, I think is so good. And I just think I have a lot that I’d love to ask him about his personal life, not personal life things but more like the growth and trajectory of his career and the decisions that he makes when it comes to sharing the content that he does. So that’s an easy one. Trevor, come on the show, like anytime you want to come on, you can come on the show, you have a ticket right onto the top copy to me podcast. Okay, so Deena Pruitt, who came on to talk about the big Google Analytics change to GA four asks, I want to increase my visibility and showcase my experience and authority to people who are new to me, as well as encouraging more people to engage with my offers. So where should I start? First? How would you prioritize these? She asks about blog content, her services page, a homepage and about an About Me page. And she does let me know I don’t have a blog. But I do know it’s valuable to start one. This is a super great question. So obviously, now, here’s an it depends for you. I think a lot of this depends on a couple questions. One, Dina, what is your current website look like? If you don’t have one, then absolutely prioritize either the homepage or the Services page. You can do that by starting a one page website that lists both. And that’s the number one priority because you need like that digital stomping ground. However, if you do have a website, and you do have those three pages you asked, I would say, start with the research, like do the SEO research to find out what type of of content that could be created? And what’s the
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what’s the percent that it’s likely to actually rank quickly. If you find that there’s content that could be like really easy to rank for, write that blog content, because that’s going to serve you for the longest amount of time, especially because you already have a website. If you have a website. And it needs updating, though, I say, focus on the homepage and the Services page to make sure that they’re current, and that they’re clear. So I know I kind of gave like a big, it depends there. Basically, if you have nothing, the website’s the priority. And you can take it easy by just doing a one page site. And this is not just for Dina, this is for everyone. Then if you have the site, and it’s okay, doesn’t have to be perfect, but it’s okay. And things are current move to do the blog content. However, if things are not current, focus on the homepage and the Services page. So that way, people who do find you know exactly how they can hire you. That’s a really good question. Dina. Thank you. All right, let’s do another podcasting question. Kate Dastar says what has been the most effective strategy that you’ve used to grow the audience of top copy to me? I think this is one that may not seem so expected. But I would say being a guest on other people’s podcast, I always like to remind people that when you have podcasters, that actually Um, excuse me, podcast listeners that really enjoy the medium of podcasting, it’s not going to be harder for them to click over from one of their favorite shows, if they like a guest to go listen to that guest podcast on their own. So many people who’ve listened to the show have actually told me that they found me when I was a guest on someone else’s podcast. So I would say maybe the best growth for for audience speaking like growing a new one would be probably from being on other people’s shows. Alright, and other podcasting question for you. I think I asked I answered one of Britney Herzberg questions before, but she also asks, Have you changed or modified anything about your business, or your work as a result of having a guest on the show? Yes. I think that I could probably answer yes for a handful of guest. The one that comes to mind in this moment was the episode that Liz Wilcox was on and I know quite a few listeners actually said the same thing to me. One of my favorite episodes. Liz is such a dynamic speaker and trainer. So if you’re looking for a great guest for your show, someone to come and speak to your community. Look no further than Well, Liz Wilcox, you will not be disappointed. But she came on the show to talk about email, welcome sequences. I’ve been in business a long time. I’ve had one setup for a long time. But I think that when you hear Liz describe it and how to approach it, it all just seemed so easy that even though I had one day, even though it seems to be working for me, I completely listen to the episode once it went live and, and listened as, as if I were a listener of the show, and not the creator of the show. And I took notes, and I updated my entire email sequence and it felt really good. So I would say that’s the one that stands out. But there are many people who have been on the show that I’ve like, especially these tiny facets of our conversation where I felt like, oh, gosh, I’ve never thought of that. Or, you know, another one that pops into my mind is Shannon McKinstry came to talk about Instagram. And we talked about like the best way to kind of show up like on a reel or in a story. And we talked about the idea that you don’t have to be an actress, or an actor, like you don’t have to perform. It could be as simple as like sharing a picture or a video of your morning cup of coffee or something that you’re you’re doing repetitive ly. So your your audience starts to know like, oh, you know, here’s Aaron’s goals for the day. And it’s always that same picture of my coffee or a video or whatever. So that stands out to me, because it kind of like made me even though I know that you don’t have to be an actress and perform on social in order to get views, it was easy for me to kind of like put it into my own reality, and my own content creation specifically for social. All right, I think we’re kind of almost done here. So Beth Feldman, who was awesome. On the podcast, she talked about email tech, and she was also very, very helpful. I think that whole email series was actually really, really good. She says, What’s the best way to use persuasive copy in an email? Especially when it comes to creating strong CTAs? Super good question. First, know what you want the CTA to be? And I’m not saying that like to be silly. People have calls to action all the time. And they have multiple calls to action in their emails. And sometimes I get to the end of someone’s emails and I’m like, What did you even want from me? Like as the reader like I, you just sent me like eight different places. Can you have multiple calls to action? You could is specifically do you have like a footer that like says like, here’s how to work with me, here’s my freebie or something like that. That’s not what I’m talking about. I’m talking about if someone’s sending out, especially because Bev said, persuasive copy. If someone’s sending out like sales emails, or even a podcast episode, like reminder to say something that launched and they want to get you to listen, you need to be very clear on the one thing, the one action you want people to take, when I send podcast episodes out, I want people to click into the podcast and listen to the show, or at least read the show notes. Like they don’t have to listen to the whole episode, I do want them to come and read the show notes. So if I were asking them to do that, but also asking them to like check out my new freebie, and reminding them that they could buy my products and doing paragraphs upon paragraphs. It’s like, I don’t I don’t get it. I don’t get what the point is. So know what the goal is. And also, I think there’s the thing that’s tricky with email is the idea that there needs to be a balance between Long and short emails. So if you can make your point, quickly, make it quickly. If you need to tell a story, tell a story. But but make that decision early, so that you’re not like keeping your guests on the hook. When i Excuse me, I say guests, but I mean email readers. So they get to the end and they kind of feel let down. So if you want them to be persuaded, and you want them to click something like a call to action, know exactly what that is. make strategic decisions when it comes to the information that you share with them. And be very clear, click here. You know, click to purchase. Don’t be crafty and come up with creative things. If you can be clear, people are much more likely to follow through and to click and do what you want. It is want from them. All right. I think I have a couple more questions. Liz Wilcock says when it comes to email marketing, what moves the needle for me most in 2023? And what are your predictions for 2024? As far as how people should be using copy in their email marketing? Consistency is what moved the needle for me. I can tell you for sure. When I was consistent with my emails, emailing once or twice weekly, I got responses from my readers, I got more sales to my business, I got more clicks through my emails. And when the consistency drops, which it has dropped a couple times at different points in the year. It’s kind of like you have to rebuild that again. So I would say being consistent with email marketing, which if you’re in Liz’s As email marketing membership, you’ll know how easy it is to be consistent. And if you’re not, and you want to work on being consistent, definitely join. And then what do I think that will be my prediction for 2024? I would say, when it comes to email marketing people, I mean, is it a cheat to say that they should be more consistent? I would say that when it comes to 2024, I think we’re gonna see a lot of people doing more short based storytelling, because I think what we’ve seen in within the economy and with businesses that are struggling, is the old sales, sales tactics are not working. And I think that email newsletters tend to be much more of a nurturing place. So I think we’re going to start to hear more from creators and business owners in a store ified way, not necessarily long stories. That’s not what I mean by this, I just mean that it’s going to be more relationship building, and more nurturing. And I think that we’re going to lose a lot of the like fake sales tactics that worked short term, but didn’t do anything to to grow businesses. So I would say we’re going to definitely hear more stories. And hopefully story’s done well in email in 2020. Form. Oh, it’s kind of interesting, because the next question, maybe the last one that I have is from Jackie glia, who came on to talk about marketing quizzes. She says, we saw a shift from long form to short form and back, and lots of copywriters, and digital and consumers still lean heavily into single sentence paragraphs, and lots of emojis. I love this. What are your thoughts around how effective this is versus human conversational level paragraphs? Oh, my gosh, can I really just shout to the rooftops and do all those things right now, friends, stop writing single sentence paragraphs, it’s hard to read. The best writing advice I can give you is to be as conversational as possible in your writing. And if you listen to anyone’s conversation patterns, the way that they’re going to feel real and you’re going to know that it’s a human saying, ma’am, is that you’re going to find varied sentence structure and length. And natural paragraphs tend to form from that sentence structure. So
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I mean, really, it could be as simple as just recording yourself in a Zoom Room, talking out what you want to say, transcribing it and starting to realize, okay, like this is a paragraph here, that’s one there. Paragraphs could be one sentence, they could be 12 sentences, even though I would probably say please don’t do a whole sentence paragraph. The point of this is, whenever we do a one sentence paragraph, especially from a sales or social media perspective, what we’re doing is we are asking our readers to take a break, at the end of every sentence, that’s what a paragraph break does, it is a brain break. So if you’re trying to get a message across, and you have, let’s just make this up 24, single sentence paragraphs, you just ask someone to stop and take a break 24 times. That’s not any way to convince anyone of anything. Like you want to feel as if the person you as a reader want to feel as if the person who’s speaking to you, in their writing is actually speaking to you not as if you having like, a lecture, that you could only listen and learn from that lecture with like the bullet point versions. So yes, move it. Let’s move away from single sentence paragraphs. And the emoji thing I think is I’m up in the air about I think sometimes that there’s a reason that they work. I think emojis work excellently as bullet points to break up thoughts, especially on social media, or even in emails. But I think, you know, as a society, we need to make sure that we don’t allow pictures to overtake are words, that words are valuable, and I think use emojis for fun, to make things different to break things up. And then that’s it, call it a day. And I think that’s it for my questions. I’m scrolling quickly. Oh, I have one more life question from Emily airborne, who asked her a previous question that she says, Have you finally picked a favorite kind of ice cream? If you’ve been listening for a while, you know, I’m obsessed with ice cream? Yes, I would say a cheesecake anything. Flavor is by far my favorite. I would say probably blueberry cheesecake ice cream is my number one favorite, maybe strawberry cheesecake ice cream if I can’t get blueberry. And that’s it. Thanks for staying here. So along with me today. I know this is much longer than usual. But I will leave this episode to say last night when I was like copying and pasting all of these questions into one document. My middle child asked me what I was doing. So I told her Oh, I’m preparing for my 100th episode and she just looked at me with such all she I mean, it’s not that she’s not impressed that I’m a podcaster. But to her I’m a mom. I’m not anyone special. So She kind of takes the whole podcasting thing with a grain of salt. But she lit up, I could tell on her face. She was so excited. And I said, Well, hey, I’m writing down the questions that people have for me. But if you have a question, I will happily answer it for you. You know, like, you look like you want to say something right now? And she said, No, ma’am. I don’t have a question. I just want to say to you, and you can say it on your show. Congratulations, mom. I will celebrate for you. And I will even give you an extra candy for that. 100. Wow. And if I could say anything sums up my level of excitement for this conversation for the 100th episode for Thanksgiving. It’s her sentiment 100 Wow. Thank you so much for being here today. Thank you for celebrating with me. Thank you for showing up week after week. I appreciate it. I’ll see you again next week where we’re gonna go back into talking about website. Thank you so much for listening to this episode of Top copy to me. If you enjoyed spending your time with me today. I would be so honored if you could subscribe to the show and leave a review. Want to continue the conversation. Head on over to Instagram and follow me at Erin Ollila. Until next time friends
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