Stuck with the responsibility of being a business owner and a copywriter in order to launch your offers to the world?
You're tasked with identifying your ideal client's pain points, speaking to them in a way that shows them you understand what they're struggling with, (and why!) but even more importantly, your job is to prove to your potential clients that you are the person who is ready to provide them with a transformation. You are the expert that can help them face struggles and come out stronger on the other side.
(That's a lot of pressure, amiright?)
And instead of busting out the perfect words that lead with heart while still nudging your clients toward the sale, you're just sitting there, watching a cursor flash on your computer screen and wishing that words would flow when they're all jammed up in your head, refusing to come out.
With some copy coaching, you won't have to feel like that. (Pinky swear.)
Think about how it feels when you read marketing content that's done really well. You nod away in agreement at some of the points made. You see yourself in the shoes of their ideal client. Heck, you might even find yourself wanting to purchase whatever it is they're selling, even if you don't have an immediate need for it!
See, well-written copy and content creates a connection. And you can't successfully sell (well, without being sleazy), if you haven't mastered the art of building a connection. And sure, you might think: "I can build my relationships on discovery calls." But no one is going to jump on a call with you if they haven't first felt intrigued by what it is they've read.
You're ready for a message that clearly articulates who you are, who you serve, and why you stand apart from your competitors. With a little copy coaching, you can easily move from idea to draft to copy completion — in no time at all.
LET'S JOIN FORCES AND MAKE THAT HAPPEN.
The Copy Coaching Power Hour
Have burning marketing questions? Wish you could pick the brain of a copywriting coach as you prep, write, or edit your copy? Look no further.
Copy Coaching Power Hours were specifically created to help small business owners, like you, to:
- Organize your ideas into a fill-in-the-blanks wire-framed website outline before you sit down to DIY own your website copy or other copywriting projects
- Kickstart stagnant copy sections so you can get your point across more efficiently and focus on conversion
- Develop your marketing approach for all prospect and client experience touch points
- Create a content marketing strategy customized to your comfort level, interests, and abilities
- ....and more.
Each copy coaching session starts with a completely customized questionnaire so I can do some deep-dive research before we meet. This way, I'm filled in on your current business goals and and any points of friction, and we can jump right into the good stuff the moment that Zoom call begins! Oh, and no need to show up and take notes. You'll get a video-recording of our copy coaching conversation within 24-hours so you can go back and reference everything we discussed at any point in the future!
BUT THAT'S NOT ALL.
Bring your copy and marketing wishes to life with a completely customized copy coaching VIP intensive.
Got copy that you want a skilled conversion copywriter's eyes on? Tag me in on your pre-written copy project! I'll work my copy-coaching magic faster than you can say bippity boppity boo. (OK, not that fast, but you get the point I'm trying to make here, right?)
During your VIP intensive, we'll focus on one of these website copy review services:
- I can freshen up already published website words that aren't converting
- We'll work together to jazz up a draft that needs a marketer's eye
The foundation of all copy coaching VIP intensives begins with solid research. You'll start by completing a customized-to-your-business questionnaire, and then, I'll guide us through a strategy call before any writing or editing begins. Here, we'll talk through the user experience, customer journey, and the entire website wireframe.
At this point, I'll power through a complete edit, massaging your message until the words reflect the story you want to share with your audience. We'll meet again to power through any requested refinements, and you'll be on your way to publishing web copy that showcases you as a true expert, builds a connection with your ideal customer, and helps you to make sales and better serve your audience.
CURIOUS WHAT IT'S LIKE TO WORK WITH ME?
Here's what a few past copy coaching clients have to say
I hired Erin to help me elevate my website copy and to provide an objective analysis of my website.
Her communication process through editing was straight forward and easy to follow.
And now my site looks and sounds more professional. I would highly recommend Erin to others!
Photographer and Brand Strategist
It gave me such confidence to work with Erin.
Her suggestions were clear and supportive so I knew exactly what the best choices were for me and I felt comfortable asking questions that came up.
It felt empowering to see my voice start to take shape with her expertise.
I was never concerned that I would lose my voice when working with Erin. She is a great coach in that respect.
I really appreciated that even though Erin guided me and gave me extensive feedback on my copy, I always felt in control. She knew exactly how to rearrange my writing to make it more readable and captivating for the reader.