Free live workshop

How to Gather the Customer Insights That Make Your Copy Write Itself

Your website copy doesn’t start with writing. It starts with research. Learn the exact customer research process I use before writing a single word of website copy — and walk away knowing exactly what your ideal clients need to see to say yes.

Your website isn't converting because you skipped the research. Let's fix that.

Join in on the fun

What you'll learn about customer research:

How to find the exact words your ideal clients use to describe their own problems—and where to use them in your copy
The specific places to gather customer research (even if you're pivoting or just starting out)
How to turn what you learn into website copy that makes visitors feel immediately understood

you don't have to do it alone

I would highly recommend Erin to others who were looking to make more impact with their web copy!

I hired Erin to help me elevate my website copy and to provide an objective analysis of my website. She listened to the challenges I was having with creating more robust content on my own and delivered text that in line with the marketing goals we had discussed. My website now looks and sounds more professional.

— Rebecca Ryan

wait a second

Did I mention this is the first training inside Rewrite Your Site?

This workshop isn’t a bunch of fluff. The customer research framework I’m teaching in this training is the same foundation every student in Rewrite Your Site builds their website copy on. In fact, enrolled students complete this research before week one even starts.

It doesn’t matter whether you decide to join the next round of Rewrite Your Site or if you just want to brush up on your customer research. This is a must-attend workshop, and you’ll walk away feeling more confident than ever that you know how to speak to your leads in a way that they hear you, understand you, and trust that you’re the solution they need .

Hey there! Erin Here

It's my mission to help business owners stop apologizing for their websites

As a website copywriter and host of Talk Copy to Me, I’ve reviewed hundreds of websites — and here’s what I’ve learned: most copy problems aren’t writing problems. They’re research problems.

When you don’t know exactly what your ideal client is thinking, feeling, and searching for before they find you, you end up writing copy that sounds like everyone else in your industry. Generic. Forgettable. Easy to scroll past.

Customer research changes that, and his training will show you how.

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Ready to write copy that actually sounds like you?

You’ll learn the research framework that makes website copy feel less like guessing and more like a conversation you already know how to have.