Imagine a website void of all words.
What would it look like?
If you’re imagining a retail store, you’re probably visualizing some products (and if so, just remember, those products can’t have words on them either!), some brand colors, and maybe a few rows of varying colors.
If you’re visualizing a service provider’s website, you’ll likely see much less.
Take mine for example. The homepage opens up. You see an image of me sitting on a chair, wearing a yellow sweater and holding an open white book. Then, if you scroll down, you’ll see alternating rows of white and gray, until you come across three tiny circular pictures of OTHER people (which, when there’s words, you can tell are testimonials, but without words, they are just three small photos floating on a gray background. Oh, and you’ll also find 6 or 7 black or yellow buttons and a logo at the bottom of the page.
The rest of my site is vaguely similar. There’s photo of me drinking coffee, one where I’m drawing boxes on a large white sheet of paper to indicate something to another person who is in the frame, and a picture of me standing in front of a rainbow that’s been painted onto a wall.
If someone showed you this site without any indication of who I am or what I do, and there were no words on the page to help you figure it out, what would you think the site was about? What would it tell you about me? Would what you see convince you that I’m someone you need to hire?
I mean, the answer is obvious here. Without website words your audience isn’t able to make any type of judgement about who you are and what you do. Sure, they can judge you on your physical appearance and determine whether you look friendly or kind or confident or playful, but what does that matter, anyway?
Now, we’re talking about web copy today simply because I’m biased. As a website copywriter, my job is to write website words, and I’m pretty passionate about cheering on creative entrepreneurs and smart service providers.
But the point works the same when you translate it to any type of marketing message.
Without words, there’s a very slim chance that your audience is going to understand your message and more importantly there’s an even smaller chance that they’ll connect with it.
Now, what about you? If you’re a small business owner, you know that the internet is a driving force in your business success. But, are websites as important now as they were before?
Do I need a website for my business in 2022? Do you?
Wondering, “Do I need a website for my business?” You’re about to find out.
Here’s exactly what was discussed on the show:
- Can you imagine what a website would be like without any words on it?
- Erin shares a visualization of exactly what her website would look like without words. Do you think you’d be able to tell what she did, who she is, and who she serves with just this information?
- Recommendations are no longer the first step in the sales process. Taking questions to the internet is the very first thing people do to research.
- Erin’s research process for college, grad school, wedding planning, and buying a house. And, how these searches influenced her buying decision.
- Erin’s true feelings about the marketing efforts of home improvement contractors. There may or may not have been a little teasing here. We refuse to tell!
- The answer to “Do I need a website?” for businesses that have been in business for a while (and whether or not rebranding is the right move).
- The answer to “Do I need a website?” for individuals who are new to the business world — and what you can do if you’re not financially prepared to hire a copywriter.
Stay in touch with your favorite copywriter, Erin Ollila