Important Email Marketing Predictions for the Next 4 Years with Liz Wilcox

A woman, who is Liz Wilcox, wearing glasses and sitting on a bench.

2023 and 2024 have seen the biggest changes to email marketing in….well, forever. And it seems that with this shakeup of how things have been done, more changes are coming in the near future. So if we know email is evolving before our eyes, is it even possible to make email marketing predictions?

I certainly wasn’t sure, so I asked email marketing expert Liz Wilcox to weigh in and share her thoughts as to what we can all expect from email marketing over the next four years. Her insight here is invaluable, and it certainly gave me a lot to think about in regards to how I connect with my list…and how I will into the future.

If you know Liz, you know she is an extremely generous human with loads of marketing intel that she breaks down clearly and concisely. In fact, her episode of Talk Copy to Me is the episode in which I’ve gotten the most positive feedback from out of all my episodes — and it’s not even my most listened to episode!

And this is exactly why I knew that Liz’s email marketing predictions were something I wanted to prioritize sharing with my audience. So tune in as we talk copy, and see you back here in four years to find out if Liz’s predictions are wrong or right!

Copy says: Listen in to this episode of the Talk Copy to Me podcast

Here are Liz’s email marketing predictions and what we want you to know

  • Liz’s email marketing predictions for the next four years
  • How email has changed in recent history, but especially in the past few months
  • What we can learn from those changes for the future of email marketing
  • What Liz plans to focus on in her business over the next four years

Other podcast episodes (and a bit of important information):

I invited Liz to join me on Talk Copy to Me when the podcast was just a baby. It was honestly one of my absolute favorite episodes to record, and my listeners constantly report back to me that it was one of their favorite episodes to listen to as well.

If you have an email welcome sequence that needs improvement — or more importantly, if you have an email list but do not have a welcome sequence — you’re going to want to listen in and learn from this episode:

What Goes in a Welcome Series with Liz Wilcox

Seriously, folks. I highly recommend making sure you listen in to the entire episode because it is THAT good.

quotes from this episode of the Talk Copy to Me copywriting podcast
Two pictures of a woman and a man in front of a microphone are available.

Quotes from Liz and Erin about email marketing predictions and our future plans

  • “I love that no matter what, still getting that first party data, still getting replies, and speaking directly to your potential customers…to me, that’s the most exciting part about email.” – Liz Wilcox

  • “I actually predict email marketing is gonna become even more effective because of all of these, you know, Google, Yahoo, Microsoft, and the gang regulations.” – Liz Wilcox

  • “The truth is it’s really about connecting with them. Right? Like, the tech stuff is irrelevant if you’re not reaching out and building that sense of trust and, you know, just being consistent with your emails and showing up for your audience as best as you possibly can.” – Erin Ollila

  • “I predict that email is gonna be even more effective. Right now, they say, you know, for every dollar you spend, you can get up to $40 in return. I’m predicting that’s gonna be even more the less crowded our inboxes are.” – Liz Wilcox

  • “My whole mission is to just help people understand that, you know, even though we’ve got to do a little extra effort nowadays on the front end of email marketing, it pays crazy dividends on the back end.” – Liz Wilcox

Curious about what we talked about in the other Leap Year marketing predictions episodes?

Learn more about what guests Andréa Jones, Lindsay Padilla, and host Erin Ollila have to say about the future of social media marketing, podcasting, and other niched marketing predictions.

Meet this episodes guest expert on Talk Coy to Me

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.

She’s best known for her 1800+ users membership, 20-Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, ecommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.

How to stay connected to and learn from Liz
I mean, all you gotta do is tune in and watch Liz on the newest episode of Survivor. The show is on CBS on Wednesdays at 8pm EST if you want to get your Liz-fix weekly from here on out (or, well, for however long she stays on the show!)

No matter what you do, you’re going to want to head over to Liz’s website, click on the big pink button in the top right-hand corner of the home page, and download the welcome email swipes we talked about during this episode.

After you’re done with that, come join me in the Email Marketing Membership. For just $9 a month (Yes, you read that correctly), you will get a weekly email template that you can customize and send to your own list. You’ll never be able to complain that you don’t know what to say, because Liz literally provides you with the content and tells you exactly how to use the template as a jumping off place so the email itself is all of your own creation.

Get to Know the Host of the Talk Copy to Me Podcast Erin Ollila

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

Here’s the transcript for episode 108 with guest expert Liz Wilcox all about her leap year email marketing predictions

NOTE: This podcast was transcribed by an AI tool. Please forgive any typos or errors. This transcript is also missing the podcast music intro and outro as well. Erin Ollila [00:00:00]: Hello, friends. Today, I have with me your favorite email marketer, the fresh princess of email, Liz Wilcox, who you may not know. Gosh. I don’t even know when this will go live. But this week, she’s gonna be on Survivor, and this is not a joke. Liz Wilcox survives email marketing, and she is going to show you how she can survive on television as well. So don’t leave the podcast episode yet, but when you’re done, Google it, sign on to your television and streaming service, and then, you know, get as much Liz as you can as possible this week. Liz Wilcox [00:00:35]: Wow. Needs to hire Erin. Thanks thanks for that intro. That’s great. Erin Ollila [00:00:40]: So we’re here to talk about leap year predictions. And the I guess what I’m wondering from you is, what do you think are some of the most important things that happened in the last 4 years when it comes to email marketing or something that was exciting to you about the last 4 years, as well as what do you expect to happen in the next 4 years? Liz Wilcox [00:01:00]: Listen. The most exciting thing that happened in the last 4 years was just that email is still king. Okay? And I’m not talking about using, you know, fancy timers and funnels and all this, you know, new email technology, but just the basics still work. Right? Staying consistent, showing a little bit of personality, sharing your vision with your clients, your values in your content, keeping your emails just simple to stay effective, and I love that, you know, no matter what, still getting that first party data, still getting replies, and speaking directly to your potential customer, to me, that’s the most exciting part about email is that, yeah, there’s regulations coming up. You know, the Internet gods, as I call them, you know, they’re switching things up in 2024. But at the end of the day, it’s still just the basics that works so well, and that is so exciting to me. Erin Ollila [00:02:11]: Yeah. And I think it’s so interesting at, you know, your interview specifically because, you know, the 2024 changes, specifically the ones that Talk place this month in February, are kind of the biggest news in email marketing in forever. But if you take the answer that you just shared, that answer works on both sides of, like, looking back in the past and into the future. Right? So no matter what’s changing with how we get data and how we email our list, The truth is it’s really about connecting with them. Right? Like, the tech stuff is irrelevant if you’re not reaching out and building that sense of trust and, you know, just being consistent with your emails and showing up for your audience as best as you possibly can. Amen, Liz Wilcox [00:02:57]: Erin. I Me, backdrop. But we can end it now. Erin Ollila [00:03:01]: No. Not yet. Because we haven’t talked about what you expect for the future. Is is that the same answer as the past? Or Yeah. Liz Wilcox [00:03:07]: Well, I expect that to continue, that trend to continue, but I actually predict email marketing is gonna become even more effective because of all of these, you know, Google, Yahoo, Microsoft, and the gang regulations. You know, it’s I liken all these regulations to when the government had to step in and get people to obtain driver’s licenses. Right? You could just buy a car and get on the road, but then there were too many cars, right, and too many accidents. So the government was like, woah. Woah. We need to regulate this. So that’s what’s happening right now in our inboxes. And so I predict that email will be even more effective because there’s going to be less spam. Liz Wilcox [00:03:50]: Right? People will actually enjoy email again because, oh, Erin emailed me. Oh, Liz emailed me. You know? And not like, oh, gosh. I gotta sift through this to find that, you know, power bill I’m looking for. Right? So I predict that email is gonna be even more effective. Right now, they say, you know, for every dollar you spend, you can get up to $40 in return. I’m predicting that’s gonna be even more the less crowded our inboxes are. But on top of that, because there are some regulations, I’m also predicting that there will be less people, less people like you and me and you listening, emailing. Liz Wilcox [00:04:31]: So this is kind of the double edged sword here. There are you know, the barrier of entry is a little higher now, and I predict the regulations will come for everyone, not just, you know, certain thresholds per day. I believe this is gonna just be a standard thing. And I predict that a lot of people starting out in their business, they’re gonna see that obstacle and they’re gonna, you know, open up the Instagram app app or TikTok or whatever instead and say, you know what? I’m not even ready for this yet. This seems like a a tech headache. I’m just gonna try something else. But that’s a big, big mistake because email is going to be more effective. So just spending a couple hours, you know, following the rules, ticking the boxes, getting regulated, so to speak, is going to really, really help you stand out and then just follow those basic steps. Liz Wilcox [00:05:28]: Erin and I talked about staying consistent, showing a little personality, vision, and values, getting that first party data. I’m so excited. Erin Ollila [00:05:37]: Yeah. And I think to add to what you just said, it regardless of the the, barrier of entry, I think it also is a great indicator that you’re ready to run a business as well. Right? So it’s like I know when I started my business, I really freelanced before I could actually consider myself running a business. Right? I was working completely on other people’s schedules, deadlines, the the the amount they were willing to pay me versus the amount I was charging. So I think that when it comes to things, like, just as simple as making sure you’re following these email regulations, yes, you have to pay for your email addresses. Right? Yes, you have to pay for the I don’t even know what the heck they’re called, but, like, ConvertKit. Right? Things that, like, send out the emails for you. So it is a barrier, but I think that it’s a positive thing for the people looking to start businesses to feel like that legitimacy that they are stepping up into their business shoes. Erin Ollila [00:06:30]: As well as for the people already in business, it’s another positive thing to say, like like you mentioned, not everyone’s gonna do that. And that’s where you’re not competing against this, like, massive crowd where people can email you from their Yahoo email accounts right now. So that’s it. That’s all I got to say about this. Liz Wilcox [00:06:48]: And I’ll end it with an amen. Right. Alright. Erin Ollila [00:06:51]: So I’m not letting you off the hook. One more final question for you. What’s what’s the prediction for Liz Wilcox in the next 4 years? Liz Wilcox [00:07:00]: Oh, so, survivors number 2? No. I don’t know. Erin Ollila [00:07:06]: No no dropping any survivor hints here. If you are, like, early a trillionaire, billionaire, millionaire, you go live your best life. But what’s happening with your business? Is there anything that you wanna focus on or things that you think will that you’re hoping for? Liz Wilcox [00:07:23]: Yeah. I would love to just continue growing my membership. I predict I’m gonna hit 10,000 members by the end of 2024. That’s a goal of mine that I’ve been working really hard on. And now that survivor’s over, I can actually focus on it. So I’m very excited about that. So I’m gonna keep plugging away. My whole mission is to just help people understand that, you know, even though we’ve got to do a little extra effort nowadays on the front end of email marketing, it pays crazy dividends on the back end. Liz Wilcox [00:08:01]: And so I’m gonna just keep plugging away, finding people who need to learn how to harness the power of email marketing, hit that 10,000. And I also predict that Liz Wilcox’s templates, cause that’s how I normally help people, are going to be licensed to larger companies like Mailchimp, ActiveCampaign, ConvertKit, larger programs within the online entrepreneur space, realty associations, and beyond to help, you know, reach those people and make an even bigger impact. So, you know, I really wanna help, like, millions upon millions of people send emails, and that’s the way I’m gonna do it. Erin Ollila [00:08:41]: I love it, and I actually think that’s an awesome next step for you. So I’m just gonna believe it’s happened already. I’ll see you in 2028 where we can confirm the success of yours, and thank you so much for joining me today. Liz Wilcox [00:08:53]: Yeah. Of course. Bye, friend.

Note: Show notes may contain affiliate links to products, offers, and services that I whole-heartedly recommend.

A woman recording a copywriting podcast at her desk with a microphone and laptop.

Like us? Leave a review!

Reviews help other incredible creative entrepreneurs and service providers — just like you — decide if the show they’ve just  stumbled upon is one they’ll want to add to their list of must-listen SEO and  copywriting podcasts.

It would mean the world to me if you left a quick review of the Talk Copy to Me podcast on your favorite podcast directory.