NOTE: This workshop was transcribed by an AI tool. Please forgive any typos or errors. Additionally, you may need to scroll within this box to read the entire transcript.
Homepage Hot Seat
Erin: [00:00:00] So let's dive in.
I will let you all in on a top secret thing that I have not announced publicly on my podcast or elsewhere, and that is I hate writing homepages, which is such a fun way to start this particular training. Uh, but I want to say that because I have been in the writing world, well in the publishing world, um, and the difference there is that I worked in the literary world before, not marketing for over 20 years, but within the marketing world for, uh, 12, and most of that was writing copy and content.
So I've written a lot of homepage. What I did actually when I first started my business about 10 years ago, um, and I was, well maybe this was about eight years ago though, 'cause I was starting to move away from working with big brand clients, is I offered free homepage audits. So I have probably audited over [00:01:00] 200 homepage, just for free in addition to the ones I've reviewed for clients, in addition to the ones that I have written myself.
And I think I really like homepage, but I think they're horrible to write often because we all want to write them first. And I don't necessarily think that's the best approach to writing a homepage. And here's why. The entire job of your homepage is to act as a guide for the rest of your website. Now, if you've listened to, uh, my podcast at all, you've likely heard me say over and over again, like, if you can imagine your website as a business that's on the main road of like a, a small town, you open, you know, outside it needs to be labeled what people can expect before they go into the doors.
But once you walk in the doors, you generally [00:02:00] expect to see someone who greets you, um, whether they help you, you know, do your shopping or not. You likely expect a salesperson or someone working there that's actually your homepage. It greets the visitor to your website and it directs them on where to go.
So if you enter a store, actually. A couple episodes ago I talked about Carolyn's, um, new social media series that she's doing called Lessons from a Cheese Shop. And I just used a cheese shop as an example when I kind of described this theory of what homepages can do because if you, if you saw a building with a big block of cheese on one window, and the next window said, welcome to the cheese shop, and you walked in and the first thing you saw in that, like after you opened the door, were, um, jewelry stands with like diamond rings and necklaces.
Would you not question where the cheese is? [00:03:00] You would, right? So if your homepage is confusing at all, or if it doesn't actually guide your end user to the goal that you want them to take on your website, you've lost the potential leads that you had, you've lost conversion opportunities and is just a downright like uncomfortable user experience for the people who have made their way over to your website.
So today I'm gonna talk about the main sections that you'll need on a homepage, and I will try to go through that somewhat quickly. For the only reason, because I have two homepage only podcast episodes that I can share with you and you can listen to when we're gone, they'll really reinforce what I'm about to say.
Um. But at least, you know, I'm not being repetitive if you've already listened to them or if you just want to do that like on your free time when you're really focusing on, you know, websites in general. Um, [00:04:00] but within this conversation we'll talk about, you know, why the, why your homepage is extremely important, uh, what is meant to be on the homepage in order for, in order for it to be that actual guide that sends people in the direction that you, as the business owner want them to take.
Um, and then we'll look at some fixes that you guys can do on your own sites as well as a few homepage that are pretty successful in their own writing. Now, of the homepages that were submitted to me, I actually, let's just, let's pull 'em up quickly so I can give you a example. What I am really excited about.
Oh. Share button. Where are you? Yeah, that's definitely not what I wanted. Neither is that.
Forward that. Okay. What I am really excited about when I do this webinar is the differences [00:05:00] in actual homepages that we're gonna talk about. If, and I'm only showing you this so you can visually see some of the different approaches that people have taken to their websites and why it's sometimes difficult to focus on your own site is that you can see so many different approaches that people take, but there are so many that work well for the particular business that is, you know, putting them here.
So we have one where we talk directly about what the business owner can do for the, the potential clients. We have another one that talks about the strengths of the clients that then hire this business owner. We have one that immediately showcases the type of product that could be created. If you use the tutorials, we have one that show what the transformation can be, what that end result could be.
We [00:06:00] have another that's just visually different, but states exactly what they can get. And then again, what that transformation is, we have one that showcases who the end user really is, so they can do that checkbox and confirm that they are in the right spot. We have another that immediately niches down to who the person is that will work with this professional.
This one's a duplicate. The final one that we have here talks about the actual needs of this particular type of client that they have. So it is clear that they have landed in the right spot for the service that they're seeking, but also specifically for the type of help that they need. And as you can see, visually, they're all different.
They're all doing different things, and I would argue that they're all successful in that immediate showcase of what they're doing for their [00:07:00] business. Alright, let's jump off the screen here just because visually I'm getting overstimulated and I think someone else joined us, so let's let them in.
All right, welcome. If you are just joining us right now, uh, we are just, we're really just jumping into the main part of the talk. So you came at a great time. Uh, we've gone over housekeeping, be on screen, be off screen. Talk to me in the chat. Raise your hand if you have any questions. I am not going to be uncomfortable if you interrupt me, but before we really go into the part where I explain exactly what I would like to see on your homepage so that you feel a lot more confident with them, I would love to get a general idea on the scale of how you feel about your own website right now, because not everyone here has actually submitted their website.
So in regard to. Just how you, not [00:08:00] even about your clients or anyone else, a scale of one to 10 on how you like your website, um, based on like, are you confident sharing it? Um, do you feel like it speaks about your business in the right way with obviously one being the lowest and you're like, Ooh, this is just so awful.
I, I hate sharing this. I'd much rather send people to LinkedIn and 10 being like, I'm pretty confident. I just know that, you know, logistically I might need to add and adjust some things. Um, pop that in the chat. So I just get it a good vibe. Yep. Coley, you know, you've made some changes, so you, yours is looking good.
Um, I'm happy to see that people here aren't like, terrified of their website yet, obviously. And if you're not comfortable, don't, don't feel like you need to, um, put it in here. Yeah. Okay, great. So this is exactly what I'm hoping for. I think one thing that bothers me as a service provider. Is this idea that it's all or nothing with a website that, you know, people wait until their site [00:09:00] is so bad or so outdated and then think it's time to update and then think it's time to like pay a service provider to change everything for them because now it just no longer serves their business when in fact, I actually think that it is better to make, um, adjustments as you go and as you learn about your business, um, or as you learn about your clients and their individual needs as you.
Maybe upgrade the type of clients you work with or increase your pricing or any of those things, because I don't think you need to tear down and start from scratch. And I think the idea of doing that is extremely overwhelming, right? Because then when you tear it down, there's so many things that go into that.
Do I get a new design? Do I have to hire a web designer? How long is this going to take? Um, can I stand on the same host? What about the copy? Is there anything I can reuse? So in order to not have you ask [00:10:00] yourself all those questions, I recommend just putting within your own calendar, like an annual review, whether you hire someone to do an audit of your site for you, that could help because it could take that stress off of your own task list, or you just do that task yourself and you review pages and make notes on the things that you'd like to change, and then set time in your calendar to actually do those changes.
Uh. But let's jump into what we should actually make sure we have on our site so that we feel like we have, like what the information we've shared is actually helping us for conversions, and it's keeping people there. Uh, when we think about a traditional website, we obviously think about the top of the page, which is the menu navigation.
And before I even talk about what to write on your page, I want you to strategically plan out your menu because we want, that's the first part of that direction [00:11:00] giving. If we can tell people like, here are the most important places for you. For example, if you have a shop. That needs to be in your main menu.
We wouldn't wanna hide that lower down the page where maybe someone who's a service provider would put information about like the types of services they have. We would want people to take the opportunity to immediately go into the shop and make a purchase. Um, sometimes service providers will have multiple types of services and that makes them question like, how many services pages do I list in the actual menu bar?
I always recommend that if you have two distinctive services, it is absolutely fine to list them both within the menu bar of your homepage. Anything more than that is just gonna become overwhelming and confusing because if there's anything that we can do to help guide our audience, it is to make things clear and only show options when we.[00:12:00]
When we should show an option, because if you give people too way too many choices, it's overwhelming and they don't know which path to take. So look at your menu bar and make sure that you are sending people to places that can, um, convert, whether that can conversion be something like a podcast. And the conversion factor is literally just listening to the podcast or a scheduler.
If you book calls to maybe, um, vet potential clients before they can onboard and work with you, a scheduler link could work there. Um, and then again, if you are a service provider or a shop owner, those are two pages that might want to be on your menu bar. But one of the most, in, I will say two of the most important spaces on the homepage.
And this gonna sound very simple, is the top and the bottom of the page. The top of the page is called the above the fold. And like the traditional newspaper [00:13:00] sense above the fold is legitimately what you see before you scroll or you were to like flip the newspaper to look at this, the bottom part, uh, a lot needs to happen there.
And this is the literally last thing I will do when I write an entire website for my clients, because this is the first thing everyone else wants to do. And this is the first thing that I also did for every single client I work with for like the first five or six years of my business. Because the hero section of a homepage is kind of where you stake your claim and say, this is what the entire site is about.
But there is a lot of pressure to get that right in, let's say four sentences or less. Or less, right? Sometime we, we as the writer, get a lot of clarity in the doing of the work, so you have to sometimes write and get everything out before you can [00:14:00] recognize. All right, like half of what I said was really filler, like that was the throat clearing that I need to do in order to say the correct thing.
So now I can go back and I can call this down and the heart of my message is actually X, Y, Z. So you can take whatever X, y, Z is for your own individual business, and then later on develop that into whatever you'll use for the heading or the subhead of your hero section. Often when I tell people this, it makes them nervous just because they're like, well, how do I even know what to write if I don't actually know what like that stake is that I'm putting in the ground for my homepage?
Like, I need to have an idea. And in general, like take that easy. If you wanna write 14 different hero sections, like to start, go for it. If you wanna put something generic in there, I highly recommend like an exercise of just saying something like, I help type of business, do [00:15:00] type of service. Um, so that they can, whatever that end result is, then put it there and leave it there until you have finished every single other part of your homepage and then go back and edit it later, because I promise you'll find the juicy stuff within the content of the page once you start getting WR writing.
But the job of the hero section is truly to get that visitor to identify that they have landed in the right place, and that there is a reason for them to stay in that place. You have less than, less than three seconds for someone who visits your website to decide whether they stay or go. I, I couldn't have even said that whole sentence in less than three seconds.
So imagine how quickly we process decisions in our brain when we like land on a website. And that's a lot of, um, responsibility for your home hero [00:16:00] section to have, which is why in that space we want to make it so that people can. Identify that you understand their need and that you have the expertise to provide whatever that solution is, whatever that, um, want is because again, it does not have to be like a problem or anything.
This is not just a strict problem and solution type of, um, workshop we're doing here. Some people are really excited to go to people's businesses, and I think an easy example of that could be, and I say this all the time, but photographers, if you're having a baby and you wanna have a maternity session, like this is not a pain point issue, this is an exciting thing.
You're capturing a joyous moment of your life. So we all have, um, a true scale of how we can, uh, state our marketing materials. Some people's businesses do really well with pain points, and that is not necessarily a sleazy marketing approach at all. It is literally identifying where your [00:17:00] visitor is and what they're struggling with.
That is something that your friend would do if you went to your friend with a problem and you said, oh my gosh, I, I don't have the money to pay my mortgage and the bank is foreclosing on my house. Would your friend just be like, great, you wanna go buy a pizza? No, because that would be avoiding the issue, right?
And like, just not paying attention. So if you have a, a business where there is a problem focused issue, absolutely feel free to use a, a problem agitation solution type of marketing like content to get that hero section in the place that it needs to be so that people stay on your site. But again, if you have a business where you're doing things that people are excited about, where people are maybe nervous about nervous dipping their toe in, there are so many ways to bring aspiration or excitement into the copy without relying on tried, intrude old copywriting methods in order to do so.
So that's the top of the [00:18:00] page, but the bottom of page is also just as important and it is almost always neglected. It is one of the sections on most people's websites that I see just being unstrategic if it exists at all. So quick reminder that you should always have a terms and conditions as well, as well as a privacy policy on your website.
Privacy policies are actually a legal requirement if you are hosting a website on the internet at all. So there are many sites that I can recommend. If you don't have that right now, if you're looking for those contracts or just those legal documents. Um, I have a few different like recommendations that I could share with you and I will do so maybe in like a follow up email where I share the recording.
Um, but that is an absolute must have in your footer. You can also do a lot of really fun things in your foot or two. So one of the clients I work with, maybe about a year or so ago, is a website designer [00:19:00] for mostly actors, but people within like the theatrical world. So it could be voice actors or it could be directors or stage managers.
And what we decided to do was to create individual service based pages for his web design company, like strictly for the type of client he served. So we ended up having 10 quote unquote hidden pages that spoke directly to the need of that individual person. So it could be something like in his instance, like a website design for directors.
One page that spoke only to what directors need, only to the issues that, or, or the things that they might like feature on their website. Um, another one that was very different was playwrights. I think that was a different, um, hidden page that he had. So it spoke to the needs of playwrights, which is very different from a traditional actor, very different from a [00:20:00] director.
And we did that because we wanted the absolute ideal clients that he wanted for his business to find their way to his site. Now imagine a menu bar at the top of the page that had. What, 15 different things to click. One of them being like, website design for directors, website design for playwrights. That would be exhausting and most people would not stay there.
However, the footer of your website is a constant that is on every single website page. So within his footer, uh, we had a traditional navigation section that basically just said like, here's how you get to the home contact services blog pages. Um, but also we had a section that said like, we're proud to serve.
Those types of industries that they work with. If someone were to click on that because they identified with one of those specific links, it would bring them [00:21:00] to content that was a hundred percent created for them. That would really drive conversion 10 times more because they could see that their need written right out.
They could see, um, maybe what like the ideal plan was for their site and again, not wasted space, not things that they did not need. Um, and that would help book, help them book a call so that they could eventually work with a website designer. It also helped with SEO because all of those industry keywords were built there on the page.
Each of those pages were entryways into the website. Instead of just having a homepage and a services page. They were like 10 individual services pages. So. I'll stop with that example, but I share that because there are many ways you can do this in your business. Um, I'm looking at June for example. She was the site that had the crochet, um, uh, templates, let's [00:22:00] say, where you could purchase how to do these crochet animals and different types of, um.
What would we call them? Crochet items, like items that they could learn how to crochet on their own, if she segmented them on the types that she had, or if she segment segmented them based on learning ability, like for absolute beginners or for professionals that could help. And that would serve her again, on every single page of our website, because it is located in the footer.
So while the, the footer of the website is often the most neglected place on the entire website, I say this as being important for the homepage because it. It is like your secondary guide, like it is like the, um, an intern at a hotel where you have a concierge, right? So nobody's gonna just go ask the intern where to, where to, you know, go out to eat in that local area.
But the intern can act as that backup for that main [00:23:00] concierge and direct them everywhere that they need to be because they're actively doing the work and they do it on more than one page. You might have gotten to this point and you're saying like, okay, but what the heck do I actually put on the page?
Well, the reason I set it up like this is because I want you to think of those two things as bookends. So one, we in the homepage, hero section, we need to convince people that they have landed in the right place and that there is something in it for them, right? Like your website, your business, it is not about you.
It is about the end user, and they need to see themself there. And then once you get to the bottom, no matter what has happened within that, like the entire page, you need to remind them that you can help them get to where they need to be. So that way if they feel lost, if they feel like there's maybe been too much information, it's kind of like a forced, um, shoving them in the [00:24:00] right place.
But okay, what happens when we get in between those sections? I highly recommend that we think about first, what our goals are for the business. Because the homepage is one of the very few pages on your entire website where you actually can have multiple calls to action. Get nervous saying this, because in truth, when I, when we think of the top of your page, I want you to think of mostly one thing that they do.
So if you have a hero section that says, um, what the business is like, you know, on website design, let's say, and who you serve, and let's say you have a button for a call to action within that hero section, I want that button to do one thing. Whether that is book a call, whether that is to fill out a contact form or to go to the services page, that's fine.
Don't have multiple buttons there, because now again, we're making that like follow your own [00:25:00] direction type of type of adventure when we haven't really convinced people that we're there in the right spot. Uh, but besides that, think about all of the different things that your homepage can do. If you have a blog, you might wanna showcase some of the content you've created.
If you have multiple types of services, you might want to once that you've set them up for success. Like direct them to a service depending on their individual needs. Um, especially seeing the people within this room, I'd say the majority of you need to have an introduction section. And I say that because I'm, there's someone who had, actually, I have for a homepage example where they were once a personal business, like, like a face of their business, but now they are an agency of therapists.
So there's not just one person anymore. Um, they might want to take a slightly different approach, but for most of you, you can have that introduction like, hi, [00:26:00] I'm, I'm Dina. Hi, I am Coley. Hi. I am Erin. And when you do that, you are just reiterating that anything you've shared before is correct and you have the expertise to help them do that thing.
In addition, um, that's, and again, that's another chance to give them a call to action because depending on the business you have, you might want to push them to the about page. Not all businesses. In some businesses where you can make sales a lot quicker, like if you have a shop or if you have lower priced, uh, services that can be purchased off your website, quite often the lead to client time is low and you don't need to do a lot of convincing.
So you don't have to direct them throughout the site as you would, as much as you would for someone who is making a huge purchase or someone who might need to take a few months to even think about whether they want to go forward with this decision within their business. [00:27:00] So that's an option. You can send them to an about page.
Uh, if you have a podcast or a YouTube channel, maybe that's somewhere else you'd like to send them. But I share all these ideas with you of multiple calls to action. Because before you put anything in between those bookends, we need to identify what's the most important part. Because yes, you can share all of those things.
Do you want to? Probably not, and I think this is very often when business owners start, start to feel unsatisfied with their own site or embarrassed by their own site. It's often because they're doing too much on their homepage. It's not a templatized page per per se. Can it be, yeah, I can literally tell you the exact types of sections.
It could be a copy section to, um. It increase that pain agitation solution. It could be the [00:28:00] services section to showcase the services. It can be the authority section where you have merit badges of like logos you've worked with or how many clients you've served or any other expertise wins within your business.
It could be the blog, the podcast, the YouTube, uh, it could be case studies portfolio. So there are so many things that it can be, but if you put them all in, your message will get diluted. So I always say, think about what's going to serve you and them the best for a service-based type business that's very often thinking about that, the need that your client has, that they can acknowledge.
I say that because often when people come to me for my business and copywriting, um, it happens in two ways. Very often they're already working with a website designer who say to them like, oh no, I don't write your copy for you. Like, you have to have someone [00:29:00] else do that. So it is reactionary. So they're not coming to me because this is something that they've planned or they're excited about.
They're coming to me because someone is telling them they need to get a job done. Um, that type of client generally wants to move quickly and take action. Um, additionally, sometimes people will come to me and they'll say something like, oh, I wanna improve my SEO. But what I'll see is they really don't have a content strategy yet, or the pages that they have on their website can't supplement a content strategy.
So think about what your client thinks they needs or your customer thinks that they need, not necessarily just what you know is best for them, and then put what they think they need front and center. So that might need to be something like, um, I. An audit of their site, let's say, or, and that can even be if you're a systems person, right?
If you know that you, um, a [00:30:00] certain product like a CRM or a a certain type of tool could benefit your client, and that's what you work with, instead of just showing them that and showcasing why you think that is the best tool for them, first you need to buy some, some build in. So maybe it's showing them that you can audit their systems, or it's showing them that you can improve their client experience.
So figure out what their need is and then lead them toward that need on the homepage. And then supplement all of that with proof. So testimonials, case studies, if you have it. Um, people within the, the marketing field. Absolutely. Blog content, uh, podcast, anything like that. If you are in a field that's more data driven, I would recommend having stats on the site, um, anything that is proof of actual end result and that will help you make decision on what stays and what goes for your homepage.[00:31:00]
Now, I've been lecturing you guys quite a bit and I wanna make sure that we have enough time to really like look through all of those websites that I've pulled up. But before we do that, and I'm just scanning to make sure there's no questions and that I'm actually followed the outline that I have set for myself without having any visual slides in front of me.
Um, just let me know if you have any questions or if there's anything that you need me to clarify before I start working on the individual home pages. Ooh. Let's see. What about being too new to have testimonials? Brie, that is a great question. I, I, first of all, thanks for asking if you have some testimonials.
Some are always better than none, right? And when I say some very often, people who don't have, um, hardy testimonials, let's say, are the ones that ask this type of question. So they might have worked with someone and their clients have said like, it was great working with a brie, or, and, and then you have, and you as the [00:32:00] service provider or the business owner, you're like, can you say more?
Um, I say, still use anything you have if you have them. And then. Develop a process where you're asking more specific questions of the clients, but if you are launching a new service, a new type of product, you might not have any testimonials at all. And I think that there's a couple of creative ways you can approach that.
I tell people to think of the hypothetical. So you might not have people that have done this before, but you can kind of create a scene for the viewer of your website. So you could have a section that says something like, um, not sure if this is right for you. Let me tell you some of the things that could happen if you take this course, if you, um, uh, have me audit your systems.
And then in that section, showcase what the actual transformation could be. This is one of those [00:33:00] key issues where people sometimes do features over benefits or anything like that. We really want the person who's reading our copy to say. Oh, okay. Yeah, that makes a lot of sense. So if I do this, that will happen.
So if you don't have social proof from people who have actually gone through your offer, or if it's something new and you're just testing it out, do the work for them by doing that hypothetical or do the work for them by answering questions in, in like a frequently asked question form. Uh, a lot of people think frequently asked questions.
I know that, I know it says that in the title they, that they are frequently asked, but I really want you to twist your way of thinking there and just think of them as questions that could be asked or questions you would like to answer for people. Um, and often when there's no social proof opportunity at all, frequently asked questions or hypothetical are a great solution to them.
That being said, [00:34:00] there are other ways, like actual practical ways you could get around that. Uh, let's say you've created a, like a, a mini course on a particular topic. If no one has gone through it yet, maybe you've just find an, uh, someone who could do like a, a beta testing for you. Um. You may not legally, this is not Aaron talking and I am not a lawyer, but I have studied for about, I dunno, five or six years now, the actual like FTC rulings and in, in other country rulings on social proof and testimonials.
And it is illegal to require a testimonial from someone when you have given them access to a product. That being said, you can absolutely encourage a testimonial, so you just have to be clear on your wording and state to someone. I have not yet had anyone go through this course. I would absolutely love some feedback.
And if you [00:35:00] feel moved to do so, I would love to be able to like, feature your, your kind words or you know, your, your notes on the course. On my website or in my marketing materials. So in doing that, you're just being a human. You're just, you know, saying it one-to-one and you're still getting their permission without requiring them to actually say something.
Um, so yeah, in that instance, sometimes I would just have people try it and remember you can, do you need to do that for free? I mean, you can if you want to, but you don't have to very often. Like people can do beta round pricing. So maybe it is just discounted slightly or I, I can see that you're saying you have a new VA business.
Maybe instead of like the whole, excuse me, the whole shebang that you could offer as a virtual assistant, it is a 20 minute task. So you say to someone, this is something that I can get done with done for you in your business within 20 minutes. I'd love to try it out. Um, you know, here's my [00:36:00] beta pricing, or here, I would love to do it for free, whatever it is.
Um, and then just again, get their permission to use that as, as social proof. Um, so Dina says, if you have multiple audiences and their needs are different or they think they are, should I focus the copy on the audience you'd like to focus on the most, or is there a different way to consider us? I am really glad that you asked this question because I, I think that this is something that prevents people from changing their website copy, because what is built in here is, and I'm not suggesting this for you, Dina, I'm just thinking truly about like past clients, there's often a lot of fear that if you adjust the copy to speak to a specific audience, you will lose out on clients or you'll lose out on maybe a niche that you're not so directly talking to.
But quite often I have actually found the opposite to be true. Uh, Coley, who's here is actually a really good example of that. She is a systems expert, [00:37:00] so mostly focusing on customer experience, and she uses two tools to do that, Dodo and HoneyBook. Now she has a niched creatively because it is not just one niche saying the two options are HoneyBook or, um, dip Sato.
She has niched also by industry because she was a former photographer herself. She works mostly with photographers to set up these client experience systems. So that's like a, a, a totally two different scale nicheing opportunity, which makes it potentially seem difficult to like, how do you speak to these people?
But what happens is if you've created really strong marketing content, and I think CO can speak to this, she doesn't have to, obviously you don't, you don't feel like you gotta come off and talk about it, but. Other people hire Coley than photographers and that is very evident. 'cause she, I just know this from listening to her own podcast and she's recently done a launch for her systems and session, um, offer [00:38:00] I think like a handful of people that, that purchased this offer.
She's gonna come and tell us a handful of people that purchase the offer are not photographers. Cole, you wanna speak to this? Um. It's really weird. There's seven people in the program right now and four of them are not photographers. Yeah. But on top of photographers all day. So yeah. And on top of her website.
Thank you Coley for coming off there. You didn't have to do that. I appreciate it. She's like, I'm not gonna let Erin down. I'm gonna tell exactly what's happening right now. Um, if you guys are looking for a podcast to listen to and you don't actually know Coley, she's probably my favorite business podcast.
It's called Business First Creatives. Thank you. Um, but if, when we look at the websites in just a second, I promise it says, uh, system strategists or whatever, right? Four photographers. So look at how many people are like, listen, I know you specialize in photographers, but I am still, I, I want to give you my money because I trust you so.
What I just said about Coley was basically she's niched [00:39:00] by type of, of, of programs she uses, and she is also niched by the type of customer she has. It's tricky, like there is not an easy answer where I can just say like, yes, speak to this and that because it, I think it's very dependent on business goals, but to precisely answer what you said, one thing that I feel pretty confident about when I work with clients individually is I tell them to always speak to the client that they would like to have in the near or far future.
If, because anyone not on that list will still pay attention. This often comes up in the instance of maybe level of client or like the, like, um, I'm gonna use your va. I, I think it's Brie, I'm gonna use a VA and Genevieve. A, a, a virtual assistant, um, business as an example. Now, when you have a VA business, [00:40:00] you are serving different types of clients.
One of your clients are going to be the like, quote unquote task manager. And those are the people who have a long list of to-dos and they just wanna get them done. And they're using you as like someone to check the boxes. There is also a type of business owner that is going to hire, um. Like June, I get it because when you turned up your screen, I was like, look at this.
I'm just, it's like the Brady Bunch right now. Um, but there's also going to be a, a type of person who hires VAs, not just to check the boxes. That type of client is going to hire a virtual assistant because they trust them, because they need support and they wanna feel like that person is their support, right?
So it's less of a task management client, and it's more of someone who is confident in their skills, who feels, um, secure handing off like [00:41:00] important tasks. And I share those two examples because I think it's easy to see that the type of client is different. Both are good clients, right? Both are paying, you, both are, you know, fulfilling your desires of running a business.
But the second client is the one that you likely want to speak to because those. People who treat you as like task managers, like people who just do the to-dos for them will come to you no matter what. But you speak to the level of a client who wants that, um, support system, who wants that, um, security built into their business.
And they, it's kind of like reaching that aspiration level too. If you speak to someone who is maybe more secure in their business or, or has worked longer in their business, the new beginner clients like, who are just dipping their toe in, they're going to read your copy as aspiration. They're not going to be like, oh, that I cannot hire them because they don't [00:42:00] work with newbies, right?
They're just going to see that if I do X, Y, and Z and prepare to work with this person, you know, then, then I can hire them. So if you have a business with multiple audiences. I would say speak to the people that you like to work with. So you are getting better clients, better fits, um, and most often there is a way to do so where you can not necessarily repel anyone that you would like to work with.
And just, I guess, be comfortable in the fact that like you are meant to repel clients on your homepage. You do not want your homepage to attract everyone. Uh, I do not know what, what, what, in all of our minds I've done this to, has really forced us just to be so. This is the wrong word. I hope I'm not insulting anyone, but like desperate for the attraction part to our business.
If anything, I [00:43:00] want you guys to go all in on the repelling part of your business when you update your homepages because I want, when you repel, you also make the ideal client feels so much more confident about moving forward with you because they feel seen and they feel heard and they see the expertise.
So worry less about attracting because when you repel better, you will then attract better at the same time. All right, again, if you have any questions, um, plop them right in the comments. I'm gonna actually bring us to the homepages 'cause I talked for far too long at this point. So gimme a second as I take my grandma like, uh, activity to share my site again.
All right, so. Here's the example of the business that I mentioned that has more than one face to the business at this point. So for them, they need to introduce [00:44:00] their, um, all of their, wait. I'm just trying to get my screen in a good place, okay? For them, they need to introduce their team in a different way that you as solo businesses would introduce yourself on a homepage.
However, the last thing that I just said to you all was that you want to go all in again on your, um, ideal client, work on repelling people so that you can attract the right people. And they do an excellent job of this on their homepage. It, it is extremely clear, clear what they offer therapy and support.
You cannot come here to buy groceries, right? Like it's doing the work of a great header in making it clear what the offer is and the type of of client they work with. They support people who have had trauma, chronic health issues, and neurodivergence. And they not only support those three types of clients, but [00:45:00] they do that in a sensory, mindful environment.
So that is a selling point as well for the business. All right, we're gonna talk about talk strength, right? 'cause that's what works for them. And this find your therapist button is a great call to action. Um, it could be adjusted, but what's working here is that it shows all those different people. When you scroll down the page, you'll see that they've done a couple things.
One, they're, they're putting an image, right? Not just an image as well, a video that kind of gives that face to the business. They also have some promises in place, like, we've made a place just for you. You can be different. We're gonna support you. Um, and this is not just like a cut and dry, um, psych studio, right?
Like this is a place where you can come for comfort and counseling. Again, the call to action that they're, they're chasing is the find your therapist. And then they're introducing the types of services that they have [00:46:00] that they offer. They showcase why those services are helpful, and they talk about, you know, again, that this is customized to you.
Now because this is repetitive up here, like that might be something where I suggest maybe just visual differences or a differentiator between this section. And then what happens over here as well. Also, my note for this site was everything that's happening on the homepage is really smart, but I think it's just out of order and that is very likely what's happening on your own homepages.
So when you go to make updates, I really want you to look at the order, like what we see on this page is that the offer, what they have for the audience, and then immediately, instead of kind of like still nurturing that thought of why it is important for the audience we [00:47:00] have, like how it can help them.
And while that works, I think what would work a little bit better here is if we just continue the thought that they start in the hero section. So the thought that they start is basically like, we can help you with your trauma, we can help you with your neuro divergent issues in a safe place. And then they can continue into the, you deserve that whole, whole person support because traditional methodologies will often exclude you.
So look at the sections of your website and think, are they linking to each other? Are they having a, um, a natural outline that makes sense for the reader to like, move throughout the page? Um, and then what they do, which is very smart, but what I would just suggest here is maybe nesting them because it is a lot of text.
What they do is describe what they mean throughout the website so that things are [00:48:00] sensory, mindful, um, again, what those specialties are, what types of therapies that they have. So my whole critique for this particular, um, website is that they've done an excellent job with branding, an excellent job with messaging, an excellent job with knowing who their individual audience is, and then presenting specifically expertise like within this section.
And, um, I thought this was really cute too, if you happen to be watching the replay, that they basically are saying like they're in protecting their own clients. They're not share sharing client testimonials with their audience, which is really okay, especially in an industry like this. Um, and they're reiterating that this is all for them, all for the end user, all for their client.
So that just really drives home that comfort level. Um, but the critique in everything that they've done really well is, is just too much on one page. So what I would suggest for this [00:49:00] website would truly be to. Follow a simplified guide section. You are stating who the website's for, who the business is for.
Um, then a copy section that basically indicates that you understand where they're coming from and why, um, and how you're meeting that need, such as the fact that, um, these three types of clients have, um, not been traditionally seen in regular mental health, um, methodologies. You have created a physical environment that is safe for them and that you happy to meet their need based on their own like customized approach to counseling.
Do that quickly within one copy section, then introduce them to the counselors like you've done down here to showcase that like the, um, both the expertise as well as putting a face to the business that they can see. [00:50:00] And then direct them off of the page, direct them to a section where you can talk about, um, what the process is like, you know, like how you can make therapy a safe space.
Direct them to a place that, um, talks about these individual specialties and direct them to, again, it could be on the homepage, but you can direct them towards this, make a appointment or, or that this section where you'll help them find the right type of counselor for them. Um, because at this point, again, it's more of that like ask your, like follow, follow your own adventure.
And we want to be the one that guides their adventure. So tons of things that are working. Um, and that's just basically how I would suggest making some changes. All right. Let's do Linda's site. Uh, Linda is taking the approach that she's the strategic partner and she says that outright from the first section of the heading, which is working really good here.
[00:51:00] Um, and then she's also indicating like where they may be within their business and how she can help them. The call to action button, you know, I didn't check this one. I'm gonna, let's, let's all check this together. Where does this go? Okay. Perfect. So it goes to what her offer is. Uh, this is a good tool for people to use when they do not know exactly what they want that next step to be.
And this is great if you are, um. Just completely reorganizing your homepage. Or if maybe the offer is new, like this type of business is new for you. This is a, it's called an anchor jump or, um, an anchor link or a jump link. One of those things, uh, basically all that it's doing is bringing them to a different area of the same page.
It could work you, I would just recommend using it, um, in a way that you're not making people jump too many times. So when you get here to the services section, it explains exactly what [00:52:00] she offers her audience, which is great because they don't have to look further. They can click into it and learn more and go to those individual pages.
This button right here takes them to the pages. It, yeah. To the main services page. So I guess my only suggestion, maybe for a quote unquote fix here is whether or not you need them to jump lower on the page. I would maybe suggest that you don't, and that you can literally just move them to the services page at that point.
Uh, but what is working really well is we go right from what the offer is and like what the professional slash business is about into what, again, the, the more detailed explanation of that, that you can, you know, provide that support for them, that you can build out those website pages and digital platforms.
We're reminding them, Linda is literally guiding them by reminding them that they're in the right place for these [00:53:00] things. It showcases the offers, which is done really well here. Uh, for, for businesses that have a lot of offers. I get a lot of questions like. I don't know how to showcase all of them. Like so many people have like two or three offers on their page, but now I have like 10.
So this is a great example of how you can showcase 10 on a homepage without being overwhelming. Just gonna check the chat quickly. Um, okay. Yep. Nevermind is just, yeah. Logo can be Brie. That's a good question. Like, um, do we want the logo to be a little bit more like, I'm gonna close this. Sorry. A little bit more like in their face.
It can be, if you notice that Linda's is kind of just like following them down the screen, um, it doesn't have to be too much in your face than you see here. Um, but it can again, as the guide, what's working well for Linda is this why work with me section And if you notice this, I [00:54:00] think, I don't know if Linda's still on the call.
This can be really helpful. Oh, she is great. So this can be really helpful for some of the other businesses in the room, especially those who have indicated that they are newer to business or newer to their offer. You do not see pictures of Linda all over the screen here, but yet she's still introducing herself and that is totally fine.
There are a lot of people that are hesitant and I actually think I, when I'm not sharing my screen, I'll, I'll check to see if this is the question that I got. I actually think one of the questions was like, how can I showcase my expertise and myself on a website, but do it without just constantly having my face?
Or like, what if my brand photos are not updated? You can do that by quality stock imagery, and I think Linda's made some good decisions here so that the stock imagery looks, um, cohesive, but it does not look fake either. [00:55:00] So. If that's something that you're worried about, Linda's site here would be a really good example of that.
A suggestion here, um, what, what you see right here in this word hello, is called eyebrow copy, and this is called a heading. And then this is just called like regular paragraph text example that can help you with like lead attraction to the website is to use eyebrow copy for SEO purposes. Um, this could just say like, um, hi, I'm Linda.
And then maybe the heading section could be something to the effect of like, you next strategic design partner or something to that effect. Uh, but when you have the space to do something like this, like either have a heading and a subheading or in this instance have eyebrow copy and a heading, um, I always recommend using those areas for a place to like reinforce that search optimization.[00:56:00]
Okay. Another thing Linda's doing really great is she has a process right on her homepage. Um, someone here had asked about testimonials. Okay, I can see that Linda has them here. But if you don't have testimonials to reinforce your offer, I suggested the hypothetical, but I would also now like to suggest a process section because that showcases expertise and that showcases you have a plan.
Um, and that builds confidence. Again, you've got testimonials. And then what Linda's done really well here is that she is, before anyone can get to the bottom and like, leave the page, she, this button right here basically just says like, do not click off of this. Like, you need to focus on this, focus on my offer and let us connect more.
Um, and it does lead, I can see just by looking at the URL, it leads to an area where you can see that discovery call. So. Linda is doing a lot of really great things here. I think, again, if I [00:57:00] would have any type of suggestions here for the entire site, 'cause I think this homepage has done really well, would be, and we haven't discussed this yet, but it would be to limit some of the I sentences on the site and instead adjust them to be you sentences.
Um, again, that would basically mean like, make it more about your client, um, instead of what I do, change that eyebrow copy to say something like, you know, here's how I can help you or, um, your strategic partner for, and then you can keep the heading for a design strategy and, and support. So just again, so it is focused on the actual audience member and it is directed toward their, towards their needs.
All right, let's look at June's. And I actually really love the fact, June, that you are different from the service providers that we have here because [00:58:00] there is a lot of opportunity for things that you can do on the site, um, or ways for people to look at things you are doing that they're not doing on their site just because it's a different type of business.
What I think that is the biggest strength right now is that you can see all of these items that have been crocheted. So you get immediate, I'm just gonna bring this up further in case you say something while I'm doing this. You get, um, ah, again, this is why I call myself a grandma sometimes when I do this because I don't know how to use my.
Everything. All right. Back to back to business here, back to June site. Um, this is just proof that like, you might want to purchase from June and you might want her patterns because you can see front and center that these are things that she's created, uh, that look great, and that she's giving you the tools to create them as well.
In saying that, I wonder June, if there's any way that you can make this bigger. [00:59:00] I think, um, what might be limiting the page is the fact that you are, um, you are, you're working with a little more than half of the screen, so if there's any way to make the image larger or just to give yourself some more space within the page for, for focusing on that image, I think that's great.
And then the only thing I think that this really could benefit from is an immediate copy section up here before we jump in the different directions. But what I said that people could learn from is, I really like how June has set a true direction up for everyone. You have what, 1, 2, 3, 6, 7 options here.
You can buy the patterns. You can learn about like cro, like the tips and tricks for crocheting. You can buy the books. So there are two shop options, um, in addition to learning the tips and tricks down here, we have the opposite bookend of reading the blog post, [01:00:00] joining the Discord community that she has or learning about June.
Awesome as seen in Trustpilot Google reviews. That's awesome. I don't think that you're using this enough though, because I think anyone here in this room would love to have 556 reviews or 375 reviews for their business. Again, you have a business where you're selling to like, um, business to consumer.
Well, I know obviously you might be selling to businesses too, because I've, I've gone more through your site. Uh, but in doing that, you have all of these testimonials that could be pulled into the site. Maybe they're elsewhere. Uh, but even if they're not, I would suggest a little adjustment of this section.
So after you have your options here, oh my gosh. Talk about a DHD. I don't even know where to put this 'cause it's driving my nuts. [01:01:00] All right. You have your seven options here for ways that they can stay connected and, and, sorry, I neglected to talk about the monthly ish email. Um, I love that you have actually added a timeline to your newsletter area because people wanna know how many, how often to expect an email from you.
Uh, but what I would suggest is after you've done this, after you've kind of given them all of the directions they can take throughout your site. Um, think of this section, this as seen in as its own row, its own section on the, on the site. And instead of the tiny little letters with the big logos, maybe start it off by just saying like, you know, um.
You have a lot of choices of who you can trust in the crochet community, and I want to be that choice for you. I am trusted by these three main crochet companies. And in addition, like, and that's where you'd put the logos. And then in addition to that, um, [01:02:00] you can dive into the hundreds of reviews that my business has received, uh, from people who have learned from me or purchased, um, the, purchased my patterns, sorry, just letting Clarence in.
And when you do that, I think that kind of really calls more attention to it, uh, because at first I did not notice how many reviews there are, and I just think it's really fascinating to have that many, and I would draw that out more. And then in addition, again. Some copy appear might, might help, but like Dina's question, the question for you that I would have is what direction do you want them to take?
Because there's different types of clients here, right? I'm assuming that the blog readers and the crochet tips section are for the people who either aren't convinced yet, oops, sorry. Um, either are not convinced yet, so they need to [01:03:00] dive in and, and then they, once they see you in action, they might be like, oh, okay, I'm gonna buy a patent from her.
I feel more confident in this. So not necessarily freebie seekers, but they might initially fall within that category. Um, and then for the people that are more comfortable crocheting and more likely to purchase, they would buy the book or they would buy the patterns. I'm going to assume just because this is your business, you really want that to be the main feature.
So what I would say in a copy section at that top is to speak to that person, right? Like what, what are they coming here for? Um, the, the security of knowing that your patterns are tried and tested, probably. Um, I think that people who craft, and this is just really using myself as an example, I think that there's a couple of different types of people who craft, uh, people who craft and cannot ideate new things.
And then all then there's [01:04:00] the, this is where I'd fallen people who craft when they learn from other people's example, in this case, that would probably be your audience, right? They're learning from your patterns, they're reading your books so that they can also use that patterns in creating their products.
So speak to them, right? And just say like, you know, like, um, this is a craft that you love and I want you to feel confident. I want you to feel excited. I want you to have new. Examples of things that you can create so you don't have to just keep creating the same things over and over again and again, that might not be the exact particular need of your audience, but maybe ruminate on that a little bit and think about what they're thinking before they purchase from you.
Actually look at these reviews and see what they say in the reviews. And that might give you like a hint on, you know, if everyone's saying something like, once I've learned from June, I really felt so much more confident or whatever, then you're better [01:05:00] able to know exactly what goes right here. But I think, again, the confidence, like you're saying.
All right here, I would just break it more into paragraph form. Um, if you do that, maybe even do an about section as well so that you, I know that once you click on this, it goes to an about page. Um, but maybe just bringing yourself as the expert onto the page would be another good idea. All right, we're gonna move on to Genevieve's site.
Um, Genevieve, I think you're doing a lot of really good things here. The branding is actually really good in the sense that it's matching your clothing, it's matching the page you're using, trusting colors that, um, make people feel confident. And, oh, I think I had said that you might've been doing as assist assistance, um, virtual assistant before, and I'm wrong.
You do customer experience, so, okay, perfect. Sorry. Uh, sorry for giving you a whole different job that you didn't [01:06:00] have. Um, all right. So here's what's working really well. The first thing that they see is a person looking right at them, which definitely builds confidence. And you're telling them what they can expect.
If they work with you, they will be able to provide a personalized customer experience for their audience. You then go directly into social proof, which is huge, and showcase some of the previous clients that you've worked with. Um, what I would suggest here, so what you're saying, this is a transition, um, improvement, what you're saying is like you can turn your visitors into loyal customers.
So that's speaking to the audience and showcasing what their need is right away. However, I would continue that thought here because now you move from talking to them and their need to, this is the wrong word, but like teaching them. And when you're teaching [01:07:00] them right now, you're kind of reiterating what they know.
So instead of trying to convince them here that, um, the customer's experience needs help, I would, I would lean heavier into what you've done here in this black font. Talk to them about how, you know, once they're, um, customer, once they've improved their customer experience, they're, they're going to have more loyalty.
They're going to have happier clients. They're going to get a better referrals. And they can do that by looking at their systems. They can do that by that. The next section here is working really well because if you make that adjustment to talk about again, them and, and what's going on within their business right here, it fits perfectly to introduce your services next.
After you've done that, again, you're [01:08:00] doing the right thing by talking about the options for, for how you can help them. Um, here's what I'm noticing though. You are saying you help your online store sell more, and I am not sure. Earlier. Oh no, I see it now. Okay. This is, um, an adjustment that I would, I would make sooner than later.
Drive home in bigger font, or at least within the copy that this is for people using Shopify Plus. Because if that's the true audience, it's kind of hiding right now. So you could say, um, turn your Shopify customers. Um. Or like improve your Shopify customer's experience with, uh, personalized customer journey.
So again, that's where those were kind of bad examples on my part, I'll be honest there. But what I'm [01:09:00] suggesting is basically making it more front and center that you speaking toward the actual client who has an online store. Um, because then once we get to down here, after we've seen it on the services, it was noticeable.
Like I thought, oh wait, online store, do you have to have an online store? Uh, so do that in the hero section. And I, it won't be jarring at all when they come down here, however. You are not, your face again, is not here until we've scrolled all the way down. And I would recommend moving yourself up, even if it's just slightly, like, even if it's before the testimonials.
I think you can have the, the main services. I think you can explain how that actually comes apart, those main services, like with the, um, uh, productized, uh, customization with the personal e personalized emails with quizzes, that that's fine to stay, but instead of saying like, here's what my clients say, I [01:10:00] would move from that section straight to the, and do you know who can help you do that?
I can. I am the correct person to show you how to do all of these things. Um, and I like that you've built a lot of personality in here. I noticed this before. I think that this is really starting the over five years as a Shopify developer. All of a sudden I was, I'm like, oh. Oh, okay. Um, I'm paying more attention because I can see the expertise.
I see that you've worked with, um, brands to do customer experience work, but it is just a little bit too low. And I do like that you this on scene as no as seen on. I like that it's showcasing different brands at the top. So I would just move this slightly higher underneath the intro to you. Keep these testimonials.
This is great. Uh, maybe even before this button where it says, book a free consultation, I would. Add a [01:11:00] like a couple sentences in paragraph format to say something like, and it's not just Juliet and Charlotte who have, um, experience, uh, this customization, um, you know, this, this customer experience personalization.
You could too, you know, like book a consultation. So we can talk about how I can step into your business and, and change your online store experience to be more personalized and just offer a better customer experience. That's the testimonial. And then I have one more section, one thing that I would like you, um, to add here, and well actually, you know, you, you wouldn't have to do that if you have a little bit before this button, that could be your final part.
Because what you're doing there is basically just saying like, nudge, nudge. Let's get in touch. Um, because I can help you. And if we look at the calls to action, we go to your about page. We go to your contact page so that they can book [01:12:00] that call. Same thing, which is great. Okay. These are individual service, like secondary services pages also.
Great. This probably goes to your main services pages. So what I would suggest is keep all those secondary services pages because I, you know, again, you're gonna adjust this slightly, and in doing so, you're directing them to the secondary services for their immediate needs. And you are reprioritizing your expertise a little bit higher, allowing them to learn more on the about page and then ending again with the reminder that they should really book that call in order to work with you.
So one thing, again, I think that you've done really well, which is the opposite of what I had said before, is just that you, you're, you haven't given over like the information. It's not too much and you don't have to cu, it's just a little bit of that reordering again. All right. Let's see who else is on the call so I can cover your stuff.
Cole's gone. [01:13:00] Uh, let's see. Are you here? I don't think so. Lena? No, Elena's not here. I will. Just so I'm not wasting your time. I will, um, I will film a video and send it to her. Clarence joined. So Clarence, I, I know you joined us a little late. Welcome. Uh, we're doing the end part, and I, just so you know, everyone, I appreciate your time.
I talked way longer than I expected to, um, but I promise I'll be done very soon. So, Clarence Light, one thing I really liked about your site was the simplicity in white space that you have so that people can take the time to read the message and then move to the next thought without stacking too much information at once.
So one, the another thing to add to that too is just the idea that you are speaking to your end user. Um. You are complimenting them as well. You are good at what you do. So let's make sure the world knows it. I mean, I think we can all say that's exactly what people would want when they [01:14:00] go and hire a website designer.
Um, they want to know that they expertise can be a spotlight, could be shined on it in, in AI language talk. Um, they want to know that you can do that. So you're promising them what the end result is here. Um, and you are showing them that you're, you're, when you scroll down the page, you are adding to that.
So. Okay, here's the promise. And then not only do you promise it, but you, um, like kind of put yourself within a location. My assumption is you work with a lot of local businesses, and if you do that, this is great because you want to really build that trust within your local area. And you want to pinpoint yourself on like, strategically somewhere on the map.
If you don't, you could probably remove that obviously, but I'm assuming you do, um, after you have made people feel good about themself and showcase that you know, you can provide their, [01:15:00] the what they need in order to have other people see that you then go into the problem. So earlier we talked about problem agitate solution, and this works well here, right?
Truly a lot of business owners are losing sales because their website is unclear or attractive. All we have talked today about is making sure our sites are actually clear that they have a customer journey, that they lead people in the right places. Um, so what. Clarence has done that works well is stating the main problem, asking them to feel to, to checkpoint if, if that's true, which they likely will.
Um, and then he's suggesting they book a discovery call. So a suggestion for improvement here is, I think what's happening is you've shown what you can help with. You talk about the problem, you ask them to identify if they have that problem, but then the ball kind of drops. So what happens then? [01:16:00] Like if they have the problem, I would love for you to re reiterate before we have this button that you have the resolution for the problem.
So if you ask them, do you struggle with these things? Before we talk about the social proof, before we give them discovery call, I'd like you to add a section here that says something like. Like you are not alone. If these are things that you're seeing in your business right now, your and your website is not representing you well, I'd love for us to work together so that way we can change that.
Because if anything, you are good at what you do and we need to let people know it. So I talked about bookends a lot and how they kind of hold things in. This is an example of a copy bookend. We tell them one thing and when we're done with a thought, we reiterate that first thing that we tell them. So basically the only suggesting is adding a tiny bit of copy [01:17:00] here that does that, um, lets them know that if they are struggling with these things, you have the solution and then you can keep the discovery call.
That's, that's fine. That works great. I love that there are, um, client testimonials. Oh, Lexie, right here. You are doing it. It's just lower on the page. So like the example earlier, I, this just takes a little bit of a reordering maybe before the, what the clients say and maybe remove the, um, call to action.
Here. You just add this section up higher. Then after you're saying that they deserve the website, they're proud of and that it should do these things, it makes sense now to have that discovery call built in so that way you can nudge them more toward the sale. Then the social proof. Then you just, what you're doing here is just reiterating the obvious.
If they schedule a consultation, you guys can work together on design and development, and [01:18:00] in doing so, in launching it, their business will grow.
But what is happening here is that there's, um, everything that I just said is kind of like the organization of the page. And then what is happening here is what I would call extras. Now this is a, um, free guide. It's an opt-in. Absolutely can stay at the bottom near the footer. You can keep that here where it says proudly made in e in Eastern North Carolina.
I would suggest taking this right here and moving it up. Um, moving it like, let's see where I would suggest maybe here or like right after or near that testimonial section. This is the great, this is a great copy section to have all the way at the top if you like. So what, again, if you're saying that they are great at what they do and that they need a website, you can, [01:19:00] you can do that right here, add this, move it all the way to the top, and that can be the copy that you use.
I am not sure you need your services on this page. Um, because this homepage states one promise, and that one promise is that with an improved website, um, their business is going to succeed and do better. So I think you could actually move these specific services to a services page. Um, and in doing so, the homepage will be a little bit less cluttered and you can direct people.
One to book the call or two to move to the services page to learn about those things. Uh, the trusted buy works great. Again, you can move that all the way to the top if that helps. Or you could keep it right here, um, on top of the opt-in and that would make sense as well. But you're doing a lot of really good things here.
I think that the biggest suggestion is that slight reordering so that the flow is [01:20:00] flowing from the top to the bottom. All right, I'm checking to make sure everyone else that is on the call that had submit something to me before is here. I think I have, if I haven't, um, let me know. Uh, but that's really it for the, the homepages, as you can see.
Um, oh, I think someone said, oh, thank you. You're welcome. You're welcome. Um, as you can see, everyone's site is so different and I truly, um, do not believe in a one size fits all approach to anything copier marketing. Um, sorry. I'm gonna, I'm gonna just, let's see. Make my screen bigger so I'm not distracted while I'm talking to you because we're almost done.
All right. I think you can see me. Yeah. I don't believe that there's like a one size fits all marketing approach. That being said, I do think that there are certain frameworks and, um, advice that everyone can follow so long [01:21:00] as you kind of adjust it to your own marketing, your own business goals and your own needs.
Um, and I think that's kind of what's kept me working. Uh. For so long, so much on a done for you perspective or, um, done, you know, DIY where people will have bought my courses, done everything on their own, and, you know, go out and produce their own copy. What I have done now is I've actually created a program that is done with you.
And I have set it up. This is gonna sound funny, but I've set it up like a group program. However, it is also something that you don't have to like do with a group. You can do it on your own. Ignore that group aspect. If anything group wise makes you feel uncomfortable. Uh, I've kept you here a long time, so I'm not gonna like lecture you about this for a long time.
But what I will do when I send out the recording is give you some information about this program. It is called Rewrite Your Site. And the whole goal of this is to [01:22:00] have the copywriter strategist working alongside you when you do the site copy on your own so that I can show you and help you make these decisions on improving your website page by page, by page.
Um, I'm starting my launch right now, so for the next week or so, there are a couple of early bird specials I would say. Those are if you join in the next week or so, and, and, and there's no pressure here. I'm telling you this as well in case you know someone that this could benefit. But if you join in the next week or so, I am gonna take more of a hands-on done for you, um, approach to your strategy.
So we, everyone that joins will get an onboarding call where we talk about what your goals are and plan out your site updates before we even do any of the writing. But on that call, for the early bird people, I'll start doing your brand messaging. I will start filling out like page by page outlines [01:23:00] for you.
Um, so that way when it is time to jump in and do the writing. You, you can just jump in. Um, the other benefit for the early bird people is that there will be a post program call that are, that's just for you, where I am editing everything word for word, to make sure that the links are working, that the SEO is set up correctly, that your launch plan is everything that you need it to be.
Um, and then throughout the program, what I'm really excited about for, for everyone is that there is checkpoints where you will turn your work in. I will review it, I will edit it, I will give you notes. So basically it's kind of like you have someone holding your hand the whole time that you update your site.
And, uh, I'm excited about it. If you're at all interested, like I mentioned, you will get the information in the email with the, um, recording of the call. Um, and you ask me questions. I'm here, I'm gonna be pretty active on online [01:24:00] where I'll be talking about this over the next week or so, but. That's it for my time today, friends.
Does anyone have any like, final questions or is there anything that I skipped in the, like in the chat that you just want me to clarify before we get off? I mean, if, so, like, again, don't wanna put you on the spot, but if you have questions, you let me know. I'll stick around for a couple minutes and if not, I'll get you that recording in the next couple hours and I will get you that.
Yeah. Oh, good question Linda. Um, and I will get you the information about the program as well. Linda's question was, can I, um, make sure I send those sites for the privacy policies? Excuse me. This is what happens when you talk for an hour and a half and you don't take a sip of water. Yes. Um, the two sites that I generally use with clients do the same thing, slightly different in pricing and slightly different in approach.
I'll make sure those are in the email, but they are Braden Drake's Contract Club, I think it's called now. It is a $200 [01:25:00] joining program or joining fee. And then once you're in, you get every single like contract that is uploaded every month moving forward. What I like about Braden's in general is that the price point is pretty low.
Um, it's a lifetime price, right? So you get it, and then you can get all the additional legal documents, legal contract, uh, verbiage that gets uploaded every month. Um, but what I like is it's a little bit more build on your own, like Lego blocks, so you can exclude things that you do not need and you can include things that you do.
I, I am, I know he's doing a Black Friday sale. I don't remember. I think it's maybe $50 off, so it might only be $150 to join. I'll, I'll fill that in. Um, and then the other company that I like is a company called the Contract Club. What I like a, a lot about theirs is that they're very much like, um, plug and play.
So they will tell you exactly where to put your personal [01:26:00] inform or your, you know, business personal information in the contracts that they have already created. So less like Lego blocks in more like, you know, delivered and, and uploaded. So, and they're also not that pricey. Maybe a little bit more, but they're gonna have a Black Friday sale too.
So now it's a good timing to get it. I'll put those links in the, um, email. Any other questions? If not, you are free to go. Thank you so much for your time today. I appreciate your patience and the staying extra. Um, and then if you have questions, maybe if you're nervous to ask, feel free to email me. I am just an email away.
All right, thanks everyone. Have a great day. Bye.