How to Audit A Website (Think: Tech, Copy, Design + More!)
September 1, 2022
We all know the importance of having a website. And if you didn’t believe that before listening to my podcast, I sure as heck hope that I’ve drilled that in you by this point.
So, how do you know if the website that you have right now is working to your benefit?
Websites are not a set it and forget it type of thing.
And that’s usually something I like to talk about with all of my done for you clients, before we even get started. Yes, you can do a massive amount of work to get a website foundation set, but as your business grows, adjusts, and as you get to know your own clients better, you’re constantly going to be making small tweaks to get your offers out there in the world.
And this is exactly why website audits are so important.
In this episode, I’ll talk about everything that goes into a website audit, how you can DIY one, and why hiring a pro (like me!) to audit your site is the best investment you can make.
Curious about how to audit a website? Here’s what this episode covers:
What you can expect from a website audit if you’re purchasing one from a copywriter (like me!)
What you should do if you plan on auditing your own website
The nine key areas that need to be reviewed during a website audit
What needs to be reviewed when it comes to both copy and content
The different tech issues that need to be addressed during an audit
Whether your visual design elements are helping your website or holding it back
How to create a successful lead funnel
The importance of making your website accessible for all users
What analytics you need to review and how they can help you make decisions about what changes need to be made
How testimonials, case studies and professional merit badge can help with social proofing your website
Tools that can assist you with doing your website audit
You heard it here. Quotes about how to audit a website from this episode
“So let’s not forget when we’re reviewing pages to make sure all of the copy that we want on our site is actually there. And if it isn’t, that’s going to be the very first thing on your list. Indicate that you need to add a page to your website, and what copy that you possibly want to go on it. And I’m not saying write the copy, outline the entire page, but just make a brief note for yourself so you, when you see the note later, you know exactly what you need to do.”
“The best way to audit your website is to have that list of what needs to get done and what you did do so that you can refer back to it then next time you do a website audit.”
“We don’t want [our leads] thinking and thinking and thinking. We want them taking an action.”
“This is something I noticed all the time — tons of I’s. And when I say I don’t mean e y e s, I mean the word “I”. All over people’s websites: “I do this. I do that. I have this skill. I have this experience.” Like sure, your clients definitely want to learn about you, because they’re deciding at this point if they even want to work with you. But what they really need to know is that you understand where they currently are. You understand where they’d like to be. You understand their needs, and if it’s relevant their pain points.”
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Learn more about your host: Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is “It depends!”, but when you have a brand messaging guide in place, you’ll know exactly how to make messaging decisions for any marketing assets.
When she’s not helping her clients by writing strategic and SEO website copy, she’s encouraging them to make sure they invest in brand messaging at the start so all of their . She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
Stay in touch with Erin Ollila, SEO website copywriter:
Here’s the transcript for episode 026 all about how to audit a website
NOTE: This podcast was transcribed by an AI tool. Please forgive any typos or errors.
Erin Ollila 00:00