Have you ever found yourself staring at a blank screen, desperately trying to figure out how to come up with content ideas for your business that were fresh and interested?
Trust me, you are not alone.
Content ideation can be difficult. And if you don’t know what to create content about…well, you simply can’t create anything, right? And let’s not even get into the overwhelming pressure to consistently generate compelling content that resonates with your audience and drives results.
And this is exactly why it’s so important to learn how to come up with content ideas that can sustain you so you can just pick and choose from your content bank when inspiration hits. So pay attention pals, because I’m coming to you with a heck of a lot of different methods to ideate content.
You can stop worrying about how to come up with content ideas. I got you.
Wondering how to come up with content ideas? Here is what Erin wants you to know
The difference between content ideation and building a content strategy
What a content bank or content pool is (and why you need one)
The importance of trying out different content ideation methods or approaches
The many different types of ways to come up with content ideas (if I counted correctly, I shared ten vastly different approaches that can be broken down in many ways! So exciting!)
How to assign the content ideas in your content bank and content pool to the marketing jobs you need them to do.
Other podcast episodes and resources mentioned in this episodes:
Buy an annual license for Menekse’s Marketing Magic AI toolwhich is THE BEES KNEES if you’re creating or repurposing content. Seriously, it is worth every single penny and you’ll be thrilled you bought it. Check out what one of my friends (who grabbed it after my encouragement) had to say just this week about Marketing Magic:
Erin’s advice for learning how to come up with content ideas
“Pre launch content is so important because it’s the spark of curiosity that your clients often need before they’re even willing to be interested in anything.” – Erin Ollila
“People want to know how you’ve improved your client experiences, what it’s like to work with you. And there’s so many great ways to create content around that, such as a welcome guide where you can explain what it’s like to work with you.” – Erin Ollila
“Affiliate Content: If your audience can benefit from you creating content about things that you’re also happy to promote, it feels more natural for them and they feel more comfortable purchasing it because it doesn’t feel like you’re now being salesy for someone else’s business.” – Erin Ollila
“If you widen the lens a little bit and look from the outside of the product, like what’s related to the things that you’re selling, you’ll find that there are many things like platform or app content that you could create for your business.” – Erin Ollila
“Use all of these fun things you know about your audience to engage with them, create content that they would like to help these stupid algorithms.” – Erin Ollila
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
Here’s the transcript for episode 089 about how to come up with content ideas
NOTE: This podcast was transcribed by an AI tool. Please forgive any typos or errors.
Emily Aborn, Erin Ollila
Erin Ollila 00:04
Hey friends, welcome to the Talk Copy to Me podcast. Here we empower small business owners to step into the spotlight with their marketing and messaging. I’m your host, Erin Ollila. Let’s get started and talk coffee. We are rounding out this series on content to talk about one of the most important parts, I guess I’m saving the best for last, and that is ideation. How do you come up with the content topics that you do in order to write things like blog post, to record podcast episodes, to film videos for you to, to email your clients to write social media posts to do case studies, it all starts with having a content bank or a content pool that you can pull ideas from. So you’re not starting from scratch every time. This episode is brought to you by blogging, foundations, it is still on sale. And if you purchase blogging foundations before Wednesday, I think September 20, you will be invited to a live training that we’re doing that talks more about this particular topic content strategy building and content ideation. So pause the episode right now, if you haven’t gotten it yet, go and grab blogging foundations, if you own it, sign up for the training so that you’re there, you get the recording, and you don’t have to pay anything to attend, and then come back. Because right now we’re going to just jump right in. Here’s the problem that I see with so many of my clients, they have all of the knowledge that they need to do their job well. They are excited and passionate and interested in about their industry, their career, their clients, their service, their products. They understand the pain points of their clients, they get why they’re doing what they’re doing and what they have to offer. But the problem with that is it’s all in their head. Do you suffer with that same problem, because I know I have definitely struggled with it from time to time in my own business, you know your business so well, you know your job so well. You know your industry so well, or what you offer whether it’s a product or a service. But yet that information lives in your brain. And your responsibility as the business owner or the service provider is to take what’s in your brain and explain it, there is a lot of pressure that goes on when it comes to taking the ideas out of your brain and then committing them to paper. And that pressure often kind of puts the brakes on the ideation or the creation phase, people when they don’t know what to write, then can’t follow through and do the work. So earlier in this series, I talked about the idea that while we’re talking about evergreen content, and the types of blog posts, listicles case studies, all of these things, the one thing we weren’t going to be talking about this round was building a true strategy. Why? Because this is a podcast episode and strategy is so based on the individual business, and the particularities of how they run their business and who their clients are in a million other things. I guess we could just say, it is the ultimate, you know, quote unquote, it depends that I always say on this podcast, so it’s really difficult to teach strategy in one podcast episode. Actually, I would say it’s impossible to really give a good good training on how to approach content strategy in one episode. However, what I am going to teach you today is kind of like the the beginning to the strategy. I’m going to teach you how to create a bank of topics a bank of content ideas that you can pull from and use when you’re creating evergreen content. Or when you’re creating other forms of content, like social media post, like emails, like even a Services Guide or things to say on your website pages. When you have this content bank, you kind of relieve yourself from the problem of not knowing what to say, you can take a step past that whole like getting the idea out of your brain because you already have the idea committed to a list you already have a topic and now all you have to do is kind of follow through to explain on or expand upon that topic. In the content you’re creating, you don’t have to start from scratch, you don’t have to try to figure out what your audience wants to know or what you should be teaching them. Having a bank, coming up with content ideas, gives you the opportunity to consistently produce fresh content for your business. And if you’ve already created a ton of content, don’t worry, you don’t need to create over and over and over and over again, if you have a ton of content created, having a content bank is as simple as looking at former forms of content that you’ve created and ideating based on what you already have. So what we’ll talk about is kind of reviewing how to take the idea out of your head, how to develop a list or a full pool of ideas that you can pull from. And then what you need to know is once you move past that, once you have this list created, you’ll then be able to start to review it and analyze it to look for trends. And that is the beginning of the content strategy, looking to see you know, what, what trends are here, what topics are, are more than others, can I connect one from to another? Are any of these related to any business goals that I have. So that’s how you go from what we’re talking about today, building the content bank, to taking those ideas and developing a strategy with them.
Erin Ollila 06:32
But let’s rewind for a moment, we’re gonna go back to talking about content ideation. And if you’re nervous at all, after listening to the last couple episodes, or if you’re excited, and you just want to get on with it and start creating, this is exactly where you want a beam. The good news is that there are so many ways to ID content to come up with ideas. And I’m going to share them with you today. But remember that when you’re listening, know that this is testing, right? Like know that you should approach it from a testing perspective. You could listen to one of these ideas and say, okay, like I’m going to start there. For example, I’m going to start with frequently asked questions, and then jot down a bunch of questions or clients ask you, that’ll be like a head start into creating content, the answers those questions. But that doesn’t mean the place that you start is the best way for you to ideate content for your business. All of these ways could come up with different types of content, you do not have to do this all at once. You do not have to listen to this episode and use every single form of ideation in order to come up with new content ideas, very business. And remember, you don’t have to come up with 200 ideas either, I may be giving you a lot of ways to ideate within this episode. But even if you just come up with three or four different topics, those were three or four topics that you did not have before, which is exactly what you want from content ideation, to add new things, not to force yourself to sprint, let’s say not to force yourself to come up with a million topics. So give yourself some grace. Be kind to yourself and know that however you Ida, however you come up with new content for your content bank is going to be a great thing. So let’s just work through some of the ways that I do content for my clients. The first is going to be looking at the dates that you have. So time specific ideation. For example, I will first look at my monthly, annually and quarterly dates to determine if there’s anything within those timeframes. That would be helpful for me to write content around quickly off the top of my head. Now that the end of the year is coming, I may want to if I’m doing content, create ideation for my own business, I may want to come up with some year end blog post or some year end emails where I can talk about the types of things that a business owner would want to do when it comes to looking at their marketing looking at their SEO, looking at their copy and their content and tidying things up at the end of the year. Or instead of tidying them up preparing for the the new year that’s coming. I would do that now. Because I know that’s something that a lot of people think of when it comes to quarter four is you know, doing some marketing reviews doing some marketing planning. So that would be one way that I could look at things, you know, additionally, we can look at Date Specific ideation as the important dates that we know of It doesn’t have to just be in a cycle of monthly annually or quarterly, it could be Date Specific. For example, I had one client who knows that they are going to be hitting the Superbowl hard when it comes to content, because they have a client base that would pay very close attention to them if they talked about football. So obviously, the Super Bowl is not the only major American football event, but it is one that they plan on focusing on. You might think to yourself, well, isn’t the Super Bowl like, usually in February, let’s say which I think it is, most of the time, the thing it’s the first Sunday in February, but not I’m a baseball girl, not a football girl. So I don’t know for sure. Rewind, the reason that we are talking about it now is because they have to write the content. Now, they have to publish the content sooner than later so that it ranks before February, they can’t just start writing the content in February, because they would not have the time that they need to be successful in this content campaign. Yet, they know that that one day and in this year is a very important day for their business. When we’re looking at dates. The the other third category of Date Specific ideation, I want you to consider are your campaign dates. Now, in regard to campaign dates, what we’re thinking of here are things like When are your launches? When are you selling anything specific in your business? Are you doing any group programs? Are you having any new offers or new services that you need to promote? Learning your campaign dates helps you ideate the type of content that you’d need to talk about before the campaign, other date specific things that I think about. And again, they don’t necessarily have to work for your own business. But some easy ones could be things like the anniversary of your business, I just celebrated seven full years of being in business in August. I also remember that I got my MFA in July, it was important to me and I generally will write some type of social media post or email about, you know how long it’s been since I got my creative writing MFA and why why I feel like that has helped me in my career or something to that effect. So just kind of review things like important business dates, birthdays, holidays, launches, any type of sales goals, anything that’s Date Specific within your business. And think about the content you could create around those dates. One thing to consider would be pre launch content. I mentioned earlier how my client needs to start publishing content now for the Superbowl. So that way, it can begin to rank and so it will just be there and created when they need it. But don’t forget your pre launch content. There is an excellent episode with Ashe child that talks all about pre launch content that I will link to in the show notes. But pre launch content is so important because it’s it’s the spark of curiosity that your clients often need before they’re even willing to be interested in anything. So you want to make sure that you’re creating content that pulls them in so that any type of sales content that you create later, could kind of feel as if it was meant to be there, right like not that they’re, it’s jarring, not that you’re suddenly like throwing something in their face and begging for money or forcing your business on them. It would just feel so natural when the sale comes when you’ve created strong pre launch content before the offer comes around. Alright, let’s move away from the Date Specific ideation. And let’s talk about things like other ways that you can create content, such as things that are about your ideal client. All right, let’s move away from date specific content for a second, and let’s talk about you and your clients. There are two ways to do some content ideation and come up with topics that are personal, let’s say, one is your own personal content, you know, a mix of what I just spoke about. And what I’m speaking about now could be me talking about getting an MFA. Why I am so proud of myself why I decided to go back to school to study literature so closely, why I changed from working in the creative writing world to working in the Content Marketing World. That’s personal content that is still related to my business. It’s still related to things that my clients would want to know about me, that would help them understand that I was the right type of person for them to work with, or to build that connection with me. Alternatively, you can write content about your ideal clients, and it doesn’t have to be all pain points. either when it comes to your clients like what lights them up, if they are getting married as an example, maybe the content you could create is like how to enjoy the little moments of wedding planning and talk about things like cupcake testing. In addition to those things, let’s think about the questions that your ideal clients or your leads have. I talked about FAQs earlier, but they make for a really, really easy way to do some content ideation. And I really want to remind you here, when you hear the term FAQ, frequently asked question, that doesn’t just mean questions that are regularly asked of you, you should consider your frequently asked questions as things that maybe your clients are nervous to ask you, but they come up in conversation later. Or maybe it’s things that you think they are wondering about that they might not ask you outright. So it doesn’t have to be something that you are frequently asked about. But it frequently asked questions are things that your clients or your leads worry about or wonder about? Or they don’t know the answer, and you have to provide some type of education to them. So let’s move away from your clients for a second and talk about your business. You can ideate content based on the service that you provide, or the business that you’re running. It could be offer specific content. So if you have products, what type of questions do people ask about the products that you have? What are the goals in your products? Meaning like, how does your product help, features benefits? What is the service that you provide? For an example, at the end of the year, one smart email that I try to send to my clients, especially when it’s not too late, let’s say like mid November is about my VIP day services. Because so many people have things they want to get accomplished before the end of the year. And they know that working with a copywriter could take some time. So it a smart form of content for me to create would be something like an email or a social post reminding people that they instead of hiring me for a large project, they could hire me for a smaller time to complete what they want to get done by the end of the year.
Emily Aborn 17:29
As Erin likes to say, Hey, friends, I’m interrupting to say raise your hand or nod your head if you’re obsessed with Aaron’s talk copy to me podcast. I am too. I love listening and learning to all of her wisdom and ideas on copywriting and SEO. And if you love this podcast, I want to invite you to listen in and fall in love with my podcast too. I’m Emily Eborn, host of the content with character podcast where I share from my heart tears on topics around marketing, visibility, collaboration and the content you need to grow your business in a way that’s true to the human you are and distinctly you. So when you’re done with this episode, be sure to check out content with character anywhere that you’d like to listen to your podcasts. Back to you, Erin.
Erin Ollila 18:17
Now that we’ve kind of talked about the products and the offers and the services, don’t forget about the testimonials, or the case studies that you have, because they are ripe with things that you could expand upon. So look at the testimonials and see what your clients have to say about you. Could you for example, if a client was working with a contractor, like a home contractor, for example, and the testimonial was about how punctual that they were and how they always came prepared for the job. Maybe the contractor could write a blog post or a service guide or welcome guide, and include information about like how to set your contractor up for success, or what you need to do to prepare to work with a contractor or the importance of getting things done and getting them done well. Again, I do think off the top of my head, it may not be good. But you can look at the things that your clients say. For example, I content ideation is something that all of my clients are the editors for the big brands that I work for, they comment on, they’ll always say things like, I just don’t know how you come up with these things. Aaron, like you’re so quick to Ida. So I over time have learned that that’s something that impresses my clients. And I can come up with content, like this podcast episode to talk about ideation because it’s a skill that I have. Moving on from the testimonials and case studies think about the overall client experience and your customer experience. People want to know your processes. People want to know how you’ve improved your client experiences, what it’s like to work with you. And there’s so many great ways to create content around that, such as a welcome guide where you can explain what it’s like to work with you. How about using that same information on your website pages. Or you can write a blog post about your process, share an email, there is many ways to kind of break your process down into multiple pieces of content where you could, let’s say, maybe do a carousel post, or three different blog posts depending on how ambitious you are, about what the onboarding is like, what the actual project is like and what the off boarding is, like, are all floating the client is like, I never know how to say that correctly. We’re gonna have to check with my friends Charlotte, Isaac and Koli, James who have two episodes on this.
Erin Ollila 20:47
Similarly to client experience, we also want to consider things such as what it’s like to hire, work with or purchase from someone in your industry. Now, as a copywriter, I know whether it’s on a discovery call or just talking to peers, there’s a lot of questions about, you know, what it’s like to work with me. And the reason why I get those questions is because not all copywriters operate the same. And I’m sure that goes for other industries as well. But but specifically for our industry, for example, I do mostly web copywriting and content strategy for websites and for podcast. I am not doing let’s say a marketing strategy for local businesses who are about to do a direct mailing, I am not doing things such as graphics, you do not want me to do your graphics for you that is sure. So knowing that and knowing that there are so many different ways to be a copywriter, I could write and I should write a lot of content around what it’s like to hire a copywriter. For example, what can you do before working with us that can set us up for success? What kind of questions does the average person have before working with a copywriter? And when it comes to questions? Absolutely. Everyone asked them what their specialties are. All of those things I said I don’t do I can do. And I actually have done before in the past. They’re just not things that I specialize in, in this current moment in time, nor do I plan on doing in the future. So you want to ask questions, what do you like doing? What do you enjoy the most? These are all different things that I could write about. Because I know based on ways I’ve worked with clients, and based on conversations, that they’re important to my clients that they help with that nurturing process, in the beginning of the relationship. So my clients aren’t left to wonder like, ooh, am I asking the right questions? Like, is there something else I should be doing before hiring this person, or, for example, like this is a large financial investment? How do I know I’m gonna get the ROI or what’s included in these things. So there is kind of that like overlap between the offer content, the client experience content, and then this new grouping of content, which is really like the the pre work. All right, and let’s not forget about something that honestly, I see forgotten about all of the time, it is affiliate related content. As a quick plug, if you are NOT an affiliate for my business, you can go and sign up to do that. All of my affiliates get 35% of every purchase that is a product or a training, I do not currently have an affiliate program for the services that I offer my clients. But for the other side of my business, all those trainings, all the workshops, all of the group programs that I offer, do have an affiliate program, so go and be an affiliate. If you like my courses, if you like this podcast, you can earn some money from promoting the things that I offer to your audiences. But but the reason why I’m saying all of this is ideate, based on the things that you want to sell, that are not related to your own business, it’s easy for us to always think like my business, my business, my business. But if you’re promoting other people’s products, especially if they align to your business, I should probably say we want to be affiliates for people who we support. But we also want to make sure that we are sharing content that our actual audience actually needs. So if that’s you, you should be creating content that can be found through organic search, let’s say if we’re talking blog posts, just as an example, we could be talking content in regards to like social or emails that helps do but let’s pretend you’re writing blog posts that would lead to a call to action to sell something that you think you’re an affiliate of war, right? You want to create content around that. Now listen, I’ve kind of mumbled a little bit during this description. So let me share an example with you. If you were my affiliate and you were promoting my testimonial toolbox course, you could write a blog post for your website that was talking about the importance of testimonials. The call to action in your blog post would be to purchase my testimonial toolbox course. Now, if you want to jazz it up with even more like special content, you could add some of that social proof we just talked in about why you promote this content, you’re obviously going to be using your special affiliate link. So that way, you can make sure that you’re getting credit for these sales. So don’t go out and write blog post and link to my stuff until you sign up as an affiliate. Let’s sharing this as an example. I think you can understand the value in it right? If your audience can benefit from you creating content, about things that you’re also happy to, to promote, it feels more natural for them, and they feel more comfortable purchasing it, because it doesn’t feel like you’re now being salesy for someone else’s business. So affiliate content is a huge bucket that you need to fill in your content bank. Similarly, you might want to think about doing some platform or app specific content, whether or not you’re an affiliate, obviously, if you’re an affiliate, great, that’s perfect for you. But if you like promote a specific type of platform or an app, let’s say to your clients, or if you only use one tool, when it came to how you work with clients, and you need to educate them on how to use the tool or and how to like get the most success from the tool, you’re going to want to create content around that. So you can ID the types of questions they may have, let’s say about using the platform or the app specific content. Or maybe it’s not questions, but maybe it’s ways that like shortcuts, for example. So similar to affiliate content, think about the tools that you use, if there’s any platforms, you really support any apps that you want to talk about, and write content around them. You might be thinking, Well, I mean, why would I want to do that if I’m not an affiliate, there’s a really good reason. So for example, I have a course called Wow worthy podcast workflows. It’s a really small workshop style training to kind of set people up for success when it comes to creating workflows for their podcast. Now, I could write about the tools that I use for my podcast that I may not be an affiliate for. And if I do that, I can direct them out to my my product from within that blog post. So it could be something like, let’s say, like, I use dubsado. For part of my workflow, I use Asana for another part of my workflow, I use descript for my workflow. So let’s just say I’m talking about Asana, and we talk about like the project management aspect of the behind the scenes running of a podcast. If I share, let’s say, an Asana board with them, and I do this whole blog post on how Asana helps me run my podcast, I can then sell through that blog post. So we don’t only have to write blog post or emails or things about this sales that we have about the products that we have. If you widen the lens a little bit and look from the outside of the product, like what’s related to the things that you’re selling, you’ll find that there are many things like platform or app content that you could create for your business. This one’s a little tricky to explain. But I always like to suggest, once you’ve graduated, maybe we’ll say that once you’ve graduated past some of these other types of content ideation, methods, you could try doing an A B testing content ideation. If you’re not familiar, a B testing pretty much means taking something that’s almost exactly the same, but adjusting one small piece of it to see which performs better. Now, as an example, email works really well for this. If you use ConvertKit, you’ll know that you have an option to provide two email subject lines. And what ConvertKit will do is it’ll send it to a small percentage of your email list until it determines which gets the best, let’s say open rates. And at that point, it sends it to the rest of your email list. That was an A B test. So it’s really interesting to see like, maybe you can look at content you created some of the other buckets we’ve talked about in this episode. And think to yourself, What one thing can I do in two different ways? I think earlier, I talked about my MFA and I could write a personal post or even a blog post about why I went to get an MFA and how that benefits my current career. Maybe for a B testing, I look at the story that I would tell and I tell that story in to different ways, or from two different perspectives. So I say this is kind of like the graduate level work because it’s really relying on other things that you may Id like other methods for ideating. But it is very interesting to start to see what your audience prefers. When you do a little bit of testing on the same type of story, let’s say or topic. And before I end, I really need to say, let’s not forget about fun content. For example, every single year, I have a social media post that I reshare. That’s about national taco day, it’s October 4 Every year if you did not know. But the reason that I’m sharing this is not just because I’m hyper obsessed with tacos, if anything, I’m more of a burrito girl. The reason I share is because I had written a really good post, in my opinion, that related websites to tacos. And
Erin Ollila 30:57
it’s funny, right? Like, I mean, it’s just something that I can have fun with, and talk about how I love tacos and talk about how tacos are actually similar to websites. And I hope that like I’ve drum up some like interests now. And you’re all going to be checking my social media feed on October 4 this year. But it’s just, it’s a random fun thing. That one post is not going to bring in my next client. And I know that, however, it’s just something that shows a little bit of personality. And remember, fun content or ironic content or random content doesn’t have to be so crazily personality driven. It could be like maybe one of the five facts that you would share on your about page, if you’re sharing a few facts about yourself. There’s, there’s so many things you could do like and think about your audience here when it comes to fun stuff as well. You know, if you have an audience that loves doughnuts, or loves going to the jumpy park, or, you know, let’s say you’re a baby photographer, and you have an audience who really likes like ironic onesies, use all of these fun things you know about your audience to engage with them create content that they would like to help these stupid algorithms. Yes, I said it to help these algorithms pay better attention to you. Now, I should probably say, but I should put my marketing hat on and say, We don’t only want to impress an algorithm, because when you, when you do write content for an algorithm, you’re training the algorithm to look for, like that specific type of content. But fun stuff is a great way to kind of like, pep up the work that you’re doing for your social media marketing anyway. And it’s not just social, like I said that, and I talked about the algorithms, but the same goes for your blog, for your email for any type of marketing that you do. You can have fun with your content. And so just think about those things that stand out to you. I always like to say that it is very important to make sure the stories that you tell for your business are related to your business in some way. But but there is this small one percentage of time where we can just show up, especially I should probably say, especially if you are like a solopreneur or the face of your business, there are so many ways you can just show up and be yourself and have that be okay. Like, don’t need to impress people all the time, I think, I think if we kind of lean more into ourselves, and you know, what we stand for and who we are, you’re going to attract people that like that. So So do it feel good about sharing more of yourself and your business. All right, if I talk for too much longer, we are going to be here forever. So let’s just say that those are some of the more major methods for content ideation, it just spend time in one of those methods and have some fun with it. And to kind of sum up our conversation today. What you can do once you have a long list of things you can talk about is look at your content bank, categorize it, maybe if it’s not categorized already, or look at your content pool at your major long list of topics. And think about one, what type of content do you even need to create? The reason I very specifically did not focus on one type of content and instead tried to talk about things like emails, and blog post and social post is because these content ideas, this method of ideation should really be able to serve you everywhere, everywhere you’re creating. For example, I didn’t go too far into it. But you can use these content topics for podcast episodes for your YouTube channel, right? Like there’s no rules here about the type of content you’re creating. So lead with ideas, and then look at the type of content that you need to create. Once you’ve determined how much con When you need to create and what type of content, you can then start to look through your list and pull those ideas that you came up with and assign them a rule. So for example, if I am writing a weekly email newsletter, I know that I need a topic every week. And if you are writing a weekly email newsletter, I highly suggest you get in Liz willcox’s Email Marketing membership, it’s only $9 a month and better yet, you can get an entire year for $108. In doing so, and in case you did the math right there, yes, nine times 12 is 108. But here’s why the year is so important. Because not only do you get every single new email template that she puts out, and she puts a new one out every single week, my friends, but not only do you get every single one, you get the entire backlog. And you get every training that she does, like for free, like and it’s all included in $108. It’s one of the like best investments I’ve ever made, especially when I’m feeling a little stuck. And I need a little creative nudge. I will put the link for that below. Make sure you go listen to Liz’s episode when she was on top copied me before. It is one of my favorite episodes, I have gotten multiple reviews or I should probably say like reviews or emails about the episode and how much they loved it. So listen to the episode and then just just pause your podcast player and like walk on on over to her email marketing membership and sign up for it right now. I am pretty positive that you can only purchase the year membership through her affiliates. And I am one. So I will I’ll make sure that the link to do so is very easy for you to find. I think you can only if you’re an individual, I think you can only purchase the month at this point if you go to Liz’s site. So if you want the year, you definitely need to do it through an affiliate. Anyway, back to business. Let’s say you do a weekly email and you want to come up with some stories that you can use. You can go to your content pool, you know you need 52 stories. If you are creating a weekly email, right, it’s 52 weeks a year. But don’t stress out because you are going to be sending time specific emails. For example, if you’re in a summit, you’re going to be doing a lot of promoting for that summit. If you’re selling something, you’re going to be sending sales emails, so you don’t need 52 Exact stories from your content bank, you need a couple handfuls, right? You are then going to say okay, well, I do four emails a month, but I only do one blog post every month, look at your content bank and assign 12 of those topics to blog post. In fact, if you want to be really smart about it, and do some repurposing, start with the larger pieces of content you create, like the 12 blog post, and then take pieces of those and use them elsewhere. Like your social media post, like your email post. Vanessa Stewart, who was also on this podcast while I am dropping a lot of names. But when she was on the show, we’ve talked about her tool marketing magic, which I just think is one of the smartest things ever I am I also own like a license to use marketing magic, and I highly recommend it. I’ll put a link to that below. But it’s an AI tool that helps you do things like repurpose content, like create content. Although both you know, both of us actually said in our episodes, you really want to put your own personal spin on any AI content you’ve created. But it’s a great tool to use. So consider that. But my point here, so I don’t leave you feeling stressed that you have to now write you know, 12 blog posts and 52 emails, because you don’t I was just using those as examples. But my point here is, once you have this long list of ideas, you can pull from it now, next week, next year. And I guarantee that if you look some of the look at some of the topics, you’re going to realize that one topic that you’ve come up with, doesn’t mean one story, it could mean five stories. You know, I think I just brought up my MFA and some example, I probably have like 100 different stories that I can tell you about being in my MFA program, maybe more because it was a wild time. So look at these things that you’ve ideated and see if you can break them up even further, see if there’s additional stories that you can tell around some of these topics. But having all of this is setting yourself up for so much success in the future. So remember, the ideas you come up with. They’re not your content strategy. But the ideas that you do come up with are kind of like giving yourself a gift certificate where you’re like, you don’t need to start from scratch today. You can take these ideas and create things from them later. They’re just Fast seeds. And the more you plant your seeds, the more you water your seeds, the more they’re going to grow. Hopefully this episode is really helpful for you. This is the end of our series on content. We’re actually going to be back what I would normally say next week, but i This episode is publishing much, much, much later than it should. So we will be back tomorrow with an entirely new series on podcasting. I already have a few episodes from the series recorded and they are so good. So so so, so good. I did two interviews and I at the beginning of the summer and I loved them, I wished that I could have published them immediately. But it’s finally time to do this series on podcasting. So I will be back tomorrow and we will be talking about whether or not you need a podcast for your business. All right, friends, join me back then and we will talk coffee.
Erin Ollila 41:02
Thank you so much for listening to this episode of Top coffee to me. If you enjoyed spending your time with me today. I would be so honored if you could subscribe to the show and leave a review. Want to continue the conversation. Head on over to Instagram and follow me at Erin Ollila. Until next time friends
– Content bank
– Content ideation
– Evergreen content
– Content strategy
– Frequently asked questions
– Date specific ideation
– Pre-launch content
– Client experience
– Offer specific content
– Testimonials and case studies
– Affiliate related content
– Platform or app specific content
– A/B testing content ideation
– Fun content
Note: Show notes may contain affiliate links to products, offers, and services that I whole-heartedly recommend.
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