How to Use LinkedIn for Your Business with Louise Brogan
March 1, 2023
Gone are the days of LinkedIn being a place you went to only if you were looking for a job. Now, it’s a place for professionals to grow their networks and connect with colleagues. But as a business owner, it can feel a bit different to show in up a place not created for you, regardless of how much it has changed. If you want to learn how to use LinkedIn for your business in a way that makes you comfortable, Louise Brogan is the person you want in your corner.
And this is exactly why I invited her onto the podcast. Join us for this conversation where we talk all about using LinkedIn for business.
Here is what Louise and Erin want you to know about using LinkedIn for business
How to use LinkedIn for your business in a way that works for you
The four pillars of LinkedIn if you want to grow your network and gain visibility
How to increase engagement on the posts you create on LinkedIn
Tips for being strategic in curating your feed and followers on the platform
Content creation for LinkedIn and repurposing options
The difference between following and connecting on LinkedIn
Whether hashtags are helpful on LinkedIn and how to use them
Other podcast episodes and resources mentioned in this episodes:
Quotes about how to use LinkedIn for your business from Louise and Erin
“For me LinkedIn as a platform built on building relationships. And if you approach it that way, you’ll actually find it much more enjoyable.” – Louise Brogan
“if you connect with anybody and everybody, then you go to LinkedIn. And you look at your newsfeed. And it’s full of stuff that you’re not interested in people that kind of bore you a little bit. Whereas if you’re much more cautious about who you connect with, they’re going to share content that is interesting to you, and makes it easy for you to comment on.” – Louise Brogan
Louise says, “You get a very short video every day that will help you update your LinkedIn profile. I’m talking like two, three minutes max with very actionable tips.”
Louise Brogan runs a LinkedIn marketing agency working with entrepreneurs, SME’s and professionals who want to raise their profile through LinkedIn in a genuine and valuable way.
Louise is an international speaker, writer and hosts the LinkedIn with Louise Podcast and YouTube channel. She lives at home with her husband, three children, and an energetic spaniel called Bruce.
In 2019, Louise was invited to attend No 10 Downing Street to represent small business and annually attends the House of Lords as one of 12 UK Local Heroes for Business. In 2021 and 2022, Louise was named a Small Business Britain Champion.
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
Here’s the transcript for episode 056 on how to use LinkedIn for your business with guest Louise Brogan
NOTE: This episode of Talk Copy to Me was transcribed by an AI tool. Please forgive any typos or errors.
Louise Brogan, Erin Ollila
Erin Ollila 00:04
Hey friends, welcome to the Talk Copy to Me podcast. Here we empower small business owners to step into the spotlight with their marketing and messaging. I’m your host, Erin Ollila. Let’s get started and talk copy. Hello friends today I am here with Louise Brogan and she is a specialist when it comes to LinkedIn, she’s going to be who you want to know. And she has so many tips on how to help you just show up on LinkedIn and your business in the best possible way. But what you may not know about Louise is that she has been to 10 Downing Street twice to represent small business once as a top 100 small business in the UK, and wants to contribute to a small business roundtable with the government. Everyone who goes gets to take turns to get their photo in front of the black door. So it takes ages to get everyone inside and out. But once inside, Louise went up the yellow staircase that Hugh Grant dances down in Love Actually, that is so fun. I mean, not waiting around to actually get inside, but like just to be able to show up and like take the pictures and live be in this like a conic spot. Hi, everybody,
Louise Brogan 01:21
thank you so much for inviting me along. The timing of this recording could not be better, because on Wednesday, I was in Buckingham Palace or reception being hosted by King Charles. And when I got there, I discovered that I was in the VIP room with nine other people in the lineup to meet the king.
Erin Ollila 01:42
Oh my goodness. So maybe maybe we just changed the whole episode to talk about how did you get these awesome experiences? I mean, I don’t know. But that could be a good idea. Wow, that did you. So did you get to meet him?
Louise Brogan 01:57
Yeah, like he Yes. That’s what I mean, we were Where’s 400 people there. When I got there. They said, Oh, please come with us to this special room. And I swear my in this room is kind of going through what’s happening. And they said, You’ve been, you’re one of the people who’s going to be meeting the king in person before he goes into the main room with everybody else. Like what oh my gosh, so I was there. You wouldn’t know them. But they’re like business, not celebrities, but like very famous business people in the UK. But it’s five or six of them were like, our like household names. And then me.
Erin Ollila 02:34
Which you I mean, let’s just say this, Louisa should be a household name. If she is not yet. She should absolutely be a household name. And I guess I mean, you’re working your way toward that you have like official King experience at this point.
Louise Brogan 02:49
Yes. It was something to remember forever, is because of my work with supporting small businesses in the UK, although nobody’s actually officially told me that, but I’m assuming that’s what why it was so so the king knows what we do. He knows I run a LinkedIn marketing agency.
Erin Ollila 03:06
Oh, gosh. All right, let’s just jump into LinkedIn for a second here. I don’t know how to transition at all to make this seem natural. So we’re just going from meeting the king to working on LinkedIn. What brought you to LinkedIn? And why do you think LinkedIn is a really good place for businesses to show up.
Louise Brogan 03:23
So I actually started out my career, my entrepreneurial career, doing social media management on all the platforms, it was actually a coach that I work with, said suggested that maybe I should try and niche down to one platform. And the reason I picked LinkedIn was, honestly because you could spend a long time on Facebook and Instagram, trying to get business. But I noticed when I went to LinkedIn, and I spent time on there, the time between connecting with somebody, and then reaching out to want to know more about how to work with you so much shorter. I thought this is really interesting. LinkedIn itself says, We are a platform where people do business. Whereas Facebook, Facebook now is a very different animal. This is five years ago, Facebook was a mixture of family and friends and business, whereas LinkedIn is for business, building business relationships. So it just kind of all came together. To be honest, I
Erin Ollila 04:18
think that a lot of people that I speak to my clients or leads they’ll say, you know, I don’t really know where to show up on social media. And to be honest, that’s really why this whole series is coming about is there’s so much conversation about the location, they should show up, not necessarily how they should show up. And to me as the content person, I think the how is way more important than the where, but I do think that at least maybe my passion is trying to get people to think about where do they feel best, where do they feel most comfortable? And for some businesses I work with LinkedIn is a really good spa. I mean, yes, you gave a couple of good reasons like the shorter time of leads to actually contact you and things like that, but they can not only put isn’t their business as an opportunity, but they can network so well with like minded businesses with the potential clients in a way that’s more networking than it is marketing and sales.
Louise Brogan 05:13
For me LinkedIn as a platform built on building relationships. And if you approach it that way, you’ll actually find it much more enjoyable. A lot of the issues that people raise with me would be, Oh, I get so many spammy sales messages in the DMS on LinkedIn, I very rarely get those, Aaron. And it’s because I’m very careful about who I connect with. And so I believe in building a valuable network on LinkedIn, not necessarily an enormous one. I don’t know if your audience are Mandy product or service based businesses. But I’ve got a brilliant example of a product based business who she is a local artist here in Northern Ireland, where I’m from, and she came to a talk that I did about three years ago about LinkedIn, it was up to a women’s entrepreneurial networking evening. And I said to her, I think you should go on LinkedIn. And she said, why? And I said, Because you produce amazing art. And who’s going to buy your art? A people who have the ability to pay for it, but be What about people, professionals who want art for their offices, and for you know, gifts for their clients. So she gave it a go, and I remember so this come back to my small business world. So, you know, small business Saturdays in December, it’s about a day to really shop small and support local business. And I did a big interview that year at like a four hour long live interview with lots of small businesses 10 minutes each. And never forget it because she was the last person that came on. She said to me, Louise, you transformed my business and possibly my life. Because I started going on LinkedIn sharing my art, people started to really get interested and buy it. People like law firms, accountancy firms and estate agents. She got noticed by voc for a journalist from Vogue, picked her up and put her art into their magazine. And then a friend soft furnishings company contacted her and asked, Could they use her prints on soft furnishings. So it became enormous for her. And she said to me, if I was still trying to sell my art on Instagram, she said, Never be where I am now. And so it’s about understanding how LinkedIn works, but also appreciating that it is a platform full of people who are in corporate and in professions, who have more money spare to spend on products and services that we are maybe potentially trying to sell to people.
Erin Ollila 07:35
I think that’s such a key point, right? Because, you know, in this online marketing world, we’re taught to show up and sell within social media. And each platform has very different intricacies on how we communicate. And like you said, I see a lot of people trying to sell on Instagram, and for some Sure, absolutely, it might work for their business, but it’s just a different place to sell. Whereas, yes, you technically are selling on LinkedIn, but from the perspective of how you’re offering the products or services comes so different from how you might literally say, here’s the painting on LinkedIn, it cost this much right. You know, in another episode, we talked about really kind of bringing that personal brand onto LinkedIn. And that example that you shared was perfect to talk about how to bring a professional brand onto LinkedIn, because I can imagine shifting away from that that client shifting away from their mindset of how to show up on Instagram, to how they show up on LinkedIn might have been hard for them. So do you have any advice for businesses on how to like, I know this is a big question, because you could probably have 40 answers to it. Like how do you show up and talk about your business in a way that still natural, still showcases your products, but without like, banging people over the head with what they could buy from you. If
Louise Brogan 08:52
people who are listening want to come connect with me on LinkedIn or follow me, please do. It’s Louise Brogan on LinkedIn. And you will notice that I never said anything. What I do is I show up from a place of value and service. And whether you are product based or service based, if you can show up and talk about why people should have a updated LinkedIn profile, or how to change how to plan your content for LinkedIn. There’s no selling involved. I’m showing people how to use LinkedIn. If I was a chiropractor, I might go onto LinkedIn and talk about different postures that people could implement when they are working from their desk. You know, I could talk about the value of having a standing desk if I was an attorney. I could talk about the new laws that are being introduced. So people would follow me because I am giving them information that is a value to them. That’s really how LinkedIn works. And what happens is I talk about four pillars of LinkedIn Aaron. Number one, the foundation pillar is getting your profile properly, up to date. And at the end, we’ll share something that’s going to help everybody with that. So getting your profile sorted your personal profile and your company page profile. Number two is starting to build connections of people who are of interest to you and are interesting, because leading to the third part, which is content, when you share content on LinkedIn, you want to share content that helps your network. But you also want to comment on other people’s content. And if you connect with anybody and everybody, then you go to LinkedIn. And you look at your newsfeed. And it’s full of stuff that you’re not interested in people that kind of bore you a little bit. Whereas if you’re much more cautious about who you connect with, they’re going to share content that is interesting to you, and makes it easy for you to comment on. There’s a lot of C’s here, I apologize, I love it, keep going. So if you can do that it makes LinkedIn a more interesting place it also, when you comment on someone’s content on LinkedIn, they see your face, your name, and your headline, which is part of setting up your foundation of your profile. Basically, when someone sees your comment, you’ve written something thoughtful, and then trusting everybody else who follows that person who is engaged in that conversation with the right people who are interested in what you do, click on your name and your profile, because your profile speaks to them, taking them to your full profile. And then they’re going to read it and decide whether they want to connect with you or not. If you don’t share any content. And if you don’t comment on anybody else’s stuff, nobody’s really going to find you. Nobody’s going to LinkedIn, and looking for profiles that aren’t engaging on anybody’s posts. So good, solid profile, start sharing content, start building really good connections. And the fourth pillar is actually the conversations you have in private with people, which is actually where the seals happen. So imagine, imagine you and I share a post about how to create the perfect podcast episode. How you would write that post is you would say, Well, I believe a podcast episode should have interesting guests intro outro properly edited, it goes out the same day each week done another day. The key bit here is then you say, what do you think? If you’re a podcaster? I’d love to hear when you add a question at the end of your post, people love to give their opinions about stuff, you’ll start to get people commenting underneath that. And what happens is LinkedIn algorithm sees that as interesting to not just your network, but the people who have commented its network as well. And when you’re consistent that doing that, your profile, you will notice your profile, getting so many views and people trying to connect with you. And there are people who are interested in what you have to say, if you and I went on and talked about I don’t know, State of the Nation stuff, or local politics or something that’s got nothing to do with your business. And lots of people do this. You’re not going to attract those people who are interested in your business, because you’re not having conversations about that stuff. When you can crack this, honestly, you find LinkedIn so enjoyable, because you have a network full of people that you’re really interested in, people are interested in your content, and they start your private messaging and say I really like what you see out there, Louise, I’d like to add you to my network, or Louise, I just met somebody, they they’re looking for a law firm, they’re looking for someone to do LinkedIn for them. I saw you were talking about that. And LinkedIn, can I connect you, that happens Honestly, all the time.
Erin Ollila 13:35
One thing I want to just add to what you said is don’t be afraid to give the good content away. I don’t know why so many people have a hang up on this. But because the people who want to DIY, it will DIY one there, they’re probably not going to get the same result. And that will lead them to either purchase or keep trying cool, whatever. But to they know that sharing is just educating and inspiring and exciting their audience right. So I really want especially like we talked about law firms or you know, even like real estate, things like that these companies, I think they might worry the most in some ways of not wanting to give it all the way before like a client comes in for like a discovery conversation. You don’t have one, you’re not advising them, especially like in a law firm, you’re obviously not sharing advice. You’re just presenting information. And if you present that information and convince someone that you are an expert, they’re gonna go into that discovery, meeting with confidence with excitement. So yeah, I say give extra and then you’ll get the best results.
Louise Brogan 14:40
Honestly, it’s what I do in my business. So I have a YouTube channel with over 100 videos and you can learn everything I have to teach people about how to use LinkedIn on there for free. Why do people hire us? Because they don’t want to do it themselves.
Erin Ollila 14:54
Yeah, and I’ve had course creators that I’ve worked with and that’s been a huge fear for them. They’ve said like, well, I have these blog posts these podcast episodes. And all I’m doing in this course is actually teaching what I say like I feel like an impostor or like people don’t want to buy this course and it from the same perspective, just a different lens, they do, because all of that information, instead of going to one place to read it here to do it, there, you’re presenting it in a package, they know that it is information you talk about elsewhere, but you’re presenting it in a really nice package. So I’d say it works for many different types of businesses to just give as much as you can, and then that will make your leads just way more, it starts the client experience in such a good way. And then if you start the client experience from that lead point, when people are excited, I think you’re gonna get better results during the process. Oh, 100%
Louise Brogan 15:47
Trust is. So one of the I used to do back in the day, I used to do courses, and I had when I was doing like social or social media. And I remember the statistics that I learned was that two to 3% of your email list will buy your course. Well, that’s kind of true. But my business now, you know, I have like somewhere like, eight or 9000 people follow me on LinkedIn I, and my company has seven clients, like, you know, we want to get to but a maximum over the next year or two, not like not in the next three months, in the next year or two maximum of 20 clients. You’re 20 clients 9000. You It’s and the reason I have these eight or 9000 followers is because I I tell I teach people how to use LinkedIn for free. And so all those people follow me, but there will be people in that group, who are like we need somebody to do this for us do is can you help us please?
Erin Ollila 16:42
Yeah, and many of those people are what you what I call your cheerleaders, so they might ever need your services. But they will recommend you and be excited, like tell live Pierre like this great recommendation. I follow her I love her content, she will be so good for you to work with. Actually, that’s how you’re on the show right now is someone in my podcasting network. I said, I’m looking for LinkedIn people, like I’m covering all the social media platforms, I’m overwhelmed on who to speak to for each platform, because there’s so many options. And I think your name came up three times from three different people in the same podcasting membership that I’m in, doesn’t that just share that example of you become known for something those people might not have ever worked with you but they trust you enough to recommend you to be an expert on this topic for an audience that needs this. A quick question here when it comes to this is we talked a second ago about like how to like curate your feed and the fact that you don’t get a lot of salesy pitches. Now, I am 100% on team on board with that. But I think it’s kind of confusing to know how to curate your feed, because I think one of a couple of things could happen, you might end up with people in your same general job network. And it becomes like a party for me, for example, a party of copywriters, we’re all talking about copywriting. Or to you curate it, and you’re curating it from people you want to do business with, and not people who might want to do business with you. So I know this is a really big question. But do you have any advice on when it comes to curation in general, so people can get the best results, you
Louise Brogan 18:11
want to be really strategic. So, for example, our LinkedIn marketing services are current, we’re currently building a niche working with law firms. So I need to think who in a law firm decides whether or not to bring in external marketing people. It’s not those people that I’m necessarily connecting with, but I need to then write down on a list. And I’m very much a pen and paper person. Who else does a law firm I work with or follow on LinkedIn. And those are the people that I want to connect with us on comment under because law attorneys don’t generally comment on anything on LinkedIn. A lot of professionals do not ever comment. In fact, most people on LinkedIn, don’t comment on anything. But people who work in professions like that very rarely do. So to get visible in front of them. I need to be really strategic and think who else do they work with? What companies do they follow? What journals do they maybe read. And I’m going to comment on posts that I think this audience are also following. And LinkedIn helps us with this. Because there’s a little bell, you can ring on a personal profile, and I on a company page as well. So when you ring the bell, and that’s there’s a video on how to do that on my YouTube channel. Of course, you will be notified when that company page or that person posts on LinkedIn. So you can get over there and leave a comment, a thoughtful comment that showcases your expertise, that people can then see you your name, your headline, and go and look at your profile. So that’s one way. The other way is when you look at your newsfeed and you see content from people and you think, Oh, I think that person is gonna be really valuable to me and my business class, you’re going to ring that person’s Bell. But also when you comment on their posts, LinkedIn is going to show you their next post anyway because it knows you’re interested in them. If there’s somebody in your Network say, you know, I came out of a corporate job, and a lot of really fabulous people really great network, but they are not going to refer me business because they are still very much in the corporate world. But I didn’t want to lose the connection there because you know, they are work colleagues, but also they might know somebody who needs my my business. So instead of disconnecting from them, what I do is I unfollow them. So you unfollow people in your network, and then they can still see your content, but you won’t be showing their content. So there’s a guy that I know, I think he’s got, like about 25,000 followers on LinkedIn. And he said, he only follows about 75 people. And he’s taken it to a much extreme as mine is not like that. But I, I will see content from people that I have engaged with before regularly, LinkedIn just serves it up to me. So that is a way of curating your feed. Be deliberate and specific about who you comment on and what posts you comment on. And you will see those start to appear more regularly in your feed, unfollow people who you don’t necessarily think are going to be strategic, follow them on Instagram, you know if that’s a different platform that you’re on. But if you’re going to LinkedIn, specifically to build your business, or when business you want to really make sure that you are seeing stuff from the people that you want to see. And you can re follow people in the future. Of course, I was gonna ask this. Does someone know if I’ve unfollowed them? No, they don’t. Nobody’s notified if you disconnect from them either. disconnecting from somebody is a bit extreme, though, I would only do that if I thought they were being offensive. I tend it’s rare that I would do that. But unfollowing I unfollow all the time.
Erin Ollila 21:41
I’m actually so glad you said this, because I wasn’t I didn’t even think of this as a question to ask any of the LinkedIn experts I was interviewing, but as a user, I stare at the Connect versus Follow button for like two whole minutes before I make a decision on how I want to like connect with people. Here’s why. Because I don’t use LinkedIn strategically. I’ve been I’ve been showing up a lot more regularly lately and enjoying it. But I come back, I come from the early days of LinkedIn where I think honestly, we didn’t even have pictures back in the early days of LinkedIn, it was just like a little like icon. And I used it more in a traditional field. It was only connect, right? So in my mind, if I want to connect with someone, I am going to just click Connect. But yet, there’s a lot of people who, I don’t know if this is me feeling nervous to connect with them. But like, I think, well maybe I should just follow them mate. Like how does one know when to connect and when to follow. So
Louise Brogan 22:39
interestingly, if someone turns on LinkedIn creator mode, which is about a year old, and I, you don’t get the option on the button, you only get the follow option, which I don’t think is great. And interestingly, for me, I have I still have Kinect because I was able to switch it back when they first introduced it. But you can’t do that anymore. So that’s not very helpful to anybody. But if you look at someone who has created a motor on LinkedIn is trying to build influencers, basically on their platform. So they’re encouraging people to follow other people, you can still connect with that person. So if you see a Follow button on someone’s profile to the right, you’ll see the little three dots, click on that drop down menu appears. And you can still connect on mobile, three little dots, it doesn’t say connect, it says personalized invite. Now they change these things all the time. So by the time we go live, it may or may not say something differently. But I highly recommend always, always, always send a message, add a note or personalize the invite. Because that is the beginning of your one to one conversation with somebody in the DMS. And it’s just like, you know, Oh, thanks for connecting with me, it’s really nice to meet you. I think copywriting is a fabulous skill. I’m not gonna say that, obviously, I think about it properly, Aaron, but send a message to somebody because that starts your one to one relationship with them. But do I prefer to connect with people? I don’t really follow people on LinkedIn, I might follow some people who work at LinkedIn, like LinkedIn news editors, but I’m not really interested in following people. I’m interested in building relationships. So for me, it is connect all all the way lots of people follow me. And I suppose with Kinect, you have to accept the connection, whereas anybody can follow you. That’s another thing to notice. But what I do is that I do check who has clicked to follow me. Am I interested in them and if I am, then I will send them a connection request with a note. And I do that not maybe one in 10 But I have because of my YouTube channel I get a lot of people following me who are not really my ideal client, you know, a lot of really, really lovely people. And that’s brilliant, but they’re not really going to be sharing content that I want to that I want to read or be engaged with. But yeah, that’s that’s the follow versus connect discussion. For me connect all the time. You’re all the way but very Happy for people to follow me if they want to check who’s following me? And do I want to then connect with those people?
Erin Ollila 25:05
Yeah, that’s great advice. And I will say, you know, from the perspective of a writer, I get a ton of connection requests. I think maybe this is what turned me off temporarily years ago. And then, and especially because there’s no cuz like, I didn’t know who they were, for me, even if we had some connections. So what I have seen lately, actually, which is, you know, maybe everyone’s just following you, and they know this now, but as people leaving more messages and the connection requests, and it makes it so much easier for me to accept those connections, because I, I might just see their job title and think I or we won’t have connections in common, I’ll be like, nope, nope, nope, I don’t need any more connections. I mean, not that I don’t want them. But I don’t want your news. I agree connections, like you said, you know, even if we’re not ideal to work together, I like to, I am just a deeper person where I like to meet people get to know them and talk to them. And that’s why it’s important for me, ya know, the everything that we’ve said today has just been so helpful. Louise, thank you so much for that. One thing I want to ask you about LinkedIn very quickly is, Are you doing anything to either repurpose the content that you create on LinkedIn or repurpose content that you do elsewhere for LinkedIn, because I always try to get people to think about being strategic and smart and not creating quantity over quality. So I just like to hear if you have any thoughts on
Louise Brogan 26:26
Yeah, absolutely. So I don’t actually post it on the other platforms, I post an Instagram kind of for fun nine again, like when I went to see the King. And Twitter, I totally just use that for building my local business network and for hosting local business networking events, what we do for clients, is we write one long form article, per month. And then we can take that and turn that into posts for them. So say we have a topic per month or theme per month. And we will do a long form article which goes out as a newsletter on LinkedIn newsletters on LinkedIn, go straight into the person’s inbox in their actual Gmail, or Yahoo, or Outlook inbox. Really, really valuable that when I started doing this for clients, we did not really appreciate how valuable this is. Because their their audience are receiving in the inbox and properly reading it, as opposed to if you posted a long form article on LinkedIn, you wouldn’t get as many people reading it. That has been repurposed into posts in my own business, what my newsletter which I send out every month, I’m actually just literally repurposing blogs that I’ve written on my website, and highly recommend anyone who’s thinking I don’t have to write another long form article, Luis, if you’re already creating blogs on your website, just take those and send them out as your LinkedIn newsletter, obviously, you know, change the ending to say, if you’re, if you’re interested, get in touch deposited a word. You don’t necessarily do that in a blog. But that’s what I’ve been doing. And I, with our clients, will they have the option if they want to add on that we tweet out their stuff for them as well? I don’t tend to really not encourage that. But it’s not something that we particularly sell as an add on. Because I don’t think that you should be sharing the same content, same posts across all your social media. I think it’s a real massive No, no for me. And you. I do see people on LinkedIn, that’s very obvious. That’s their Instagram post, because they’ve got like 20 Hashtags underneath it. And LinkedIn, maximum five hashtags on your post, folks. And it’s just so obvious that’s been repurposed, not just repurposed. It’s the same post on their Instagram. Don’t think you should do that. But absolutely massively believe and repurposing
Erin Ollila 28:42
and as for the newsletters quickly? Do you recommend a certain cadence for how often people send out newsletters to their clients? Or does that really just depend on the business?
Louise Brogan 28:50
We do it once a month for our clients, and I do it once a month for my business. And that’s that’ll be my recommendation. More than that, I think is a bit overkill on LinkedIn. But LinkedIn themselves have like they have they have weekly newsletters that go out to people as well. So it does depend on your business. My recommendation for the entrepreneur in the audience would probably be once a month.
Erin Ollila 29:12
Yeah, especially I would say just to add, if they’re doing anything else on their own email marketing or anything like that, you don’t want to overwhelm them in too much, especially coming from different areas. But that’s a great point. And I think that is a really great idea for people who have professional brands on LinkedIn to think about using a newsletter as a tool for marketing. Now I’ve I’ve to we’re gonna throw some air quotes, tiny questions on these, the end of this episode, if people are listening, and they’re like, oh, gosh, Louise, everything you said was perfect. What would you give them for a small little like homework assignment that they could listen and then take away and put something into action on the road,
Louise Brogan 29:48
I created a little 10 day. I call it a 10 day challenge, exactly for this purpose for people to get a little bit of a taster of what we do, but also to help them with their LinkedIn profiles. So it’s 10 N days, you get a very short video every day that will help you update your LinkedIn profile. Like I’m talking like two, three minutes max with very actionable. They’re very actionable. All my videos are there’s there’s no fluff in them. And that’s on Louise brogan.com, forward slash 10 Day Challenge. So you’re very welcome to sign up for that.
Erin Ollila 30:22
Thank you. I’ll put that in the links too, in case anyone wants to just grab it from the description. Final question. And this is a big one. And I just I’ll say quickly here, I one thing I’m really thinking that may happen for social media in 2023 Is this potential downfall of, of Twitter, which might have even happened before any of these episodes go live? Who knows. But I really think in my gut, my guts telling me there’s going to be a Twitter migration of a good portion of creative people who come over to LinkedIn. And I think it will change LinkedIn, not drastically, but I really think it will change at least communication. And we’ll get shared on there. I’m not sure though. But that’s my big hypothesis for 2023. On LinkedIn, what do you expect from LinkedIn in the year 2020. So
Louise Brogan 31:10
that is exactly expect the same thing. And I’ll tell you what, we came on air, I have noticed something brand new on LinkedIn today. So we’re recording this around mid November. And yesterday, LinkedIn had like, basically crashed for about two hours. And me and my fellow LinkedIn consultant, expert type people, and believers, because they’re implementing some big changes, and one of them is you can now schedule your posts on LinkedIn. But the big thing about Twitter is you can now determine on mobile, who can see your post, never been able to do that before. So at the bottom of your posts, you can say what members of my network can see this post. And I thought, Oh, that’s a very Twitter II type thing. So I think they absolutely want to update the platform to attract those Twitter users. I spoke with LinkedIn people. So this is the cool thing like link, the people who work at LinkedIn are quite open to having conversations with you, once you they realize that you’re, you know, the kind of person who sticks to the LinkedIn guidelines, and you’re not offensive, not you don’t try and break the rules, and you don’t spam people. So I’ve had several conversations with the development teams over the years. And they are very big on LinkedIn events, they really want to update LinkedIn groups. So I’m kind of interested in that. And I know a lot of specially professional service based businesses kind of want to move away from Facebook groups, but they don’t, they’re not ready to jump to LinkedIn groups, because they’re not quite working. And people are trying other platforms. And I knew that you know, some people that works for some like Slack and circle and all these places. If LinkedIn can get their head around how to get grips to work better on there, they make very slow gradual processes and improvements, but they are coming. I think LinkedIn groups can be something to really watch for next year. And of course, LinkedIn themselves, they keep talking about video video video, but in my experience, clients and my general network on LinkedIn are pretty reluctant about doing video still. So even though LinkedIn are really trying to push it, people aren’t wild about doing it yet. But if people are the people that are up for doing video, definitely get a lot of traction on LinkedIn. So watch out for video grips, and bringing in more features to attract those and Twitter users over I think,
Erin Ollila 33:33
thank you so much, Louise. This has been such a great episode again, I will put all of the ways you can connect with Louise as well as that 10 Day Challenge that she mentioned in the show notes. But it’s been wonderful talking to you and everyone, head over to LinkedIn and connect with her right away.
Louise Brogan 33:48
Thank you so much, Erin.
Erin Ollila 33:52
Thank you so much for listening to this episode of Top copy to me. If you enjoyed spending your time with me today. I would be so honored if you could subscribe to the show and leave a review. Want to continue the conversation. Head on over to Instagram and follow me at Erin Ollila. Until next time friends
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