How confident are you with your website’s Services or Work With Me page? Are your offers or products all listed on one page? Are you using secondary services pages? How many spots in your top navigation bar are being taken by your offers?
Writing your services page might seem easy if you know your offers well, but there are a LOT of decisions that go into determining how to visually offer your products and services, in addition to how to shape the messaging to move your leads through a decision-making process.
In this episode, we’ll talk about the different ways you can present your offers and products to your website viewers, as well as what needs to go on the page (and how to present it!) to make conversions. You no longer need to stress about how to write a services page, because you’ll walk away from this episode knowing everything you need to update or write from scratch.
Here are the websites I referenced in the show if you’re trying to figure out how to write a services page for your small business
Main services page and secondary services pages:
- My website: This site is currently set up with one services page that has 3-4 secondary services pages nested underneath it. To view this, look at the top navigation bar and you’ll see there is an arrow on the side of the services page. If you hover, the secondary services pages will appear in a drop down menu. However, you can click directly on the services page and it will go to its own individual page.
Two main services pages
- My former clients Krista Spence and Lisa Christiansen both have two main services pages for their coaching and facilitation offers. They can be viewed in the top navigation bar.
- My former client Geneva Jones & Associates also has two main services pages for her firm. The team’s law services and a page to highlight her as a professional speaker.
- Angie Trueblood, founder of The Podwize Group has a dedicated services page for her 1:1 services, while also highlighting her membership program in her top navigation bar as well.
How to inject some personality into your calls to action
- My client Jennifer Nash is an executive coach for Fortune 50 executives, but in her personal life, she’s also a professional ballroom dancer! We’ve referenced her love of dance throughout her site, and pumped up her site with personality by using call-to-action buttons that say things like “Let’s Dance,” etc.
Stay in touch with Erin Ollila, SEO website copywriter:
- Book a Copy Coaching Power Hour if you need help figuring out how to write a services page
- Learn more about Erin’s done-for-you website copy services if you want a profesh copywriter to do it for you
- Reach out Erin on Instagram
- Find her on Facebook
- Connect on LinkedIn
Still wondering how to write a services page that converts your leads into happy customers? Here’s the full transcript of episode six for you:
Want to listen to the other episodes in this mini series about website copy?
Here you can learn why your website is an important asset in 2022 (and beyond — let’s be real here!), as well as what to write on both your homepage and your about page.