You know that feeling when your inbox pings and you just know something good is waiting? That happened to me this week when I got the email I’d been waiting for: I’m officially a VIP Day Certified Expert™!
Cue the confetti and pop the champagne, because this certification isn’t just another fancy title to add to my LinkedIn profile. It’s proof that when it comes to delivering knockout results in a single, focused day, I’ve got the skills, strategies, and expertise to make it happen.
But let’s be honest—you’re probably thinking, “That’s great and all, Erin, but what does this actually mean for me?”
Here’s the quick answer you’re looking for
My VIP Day Certified Expert™ status means I’ve been professionally trained and vetted in the art of delivering maximum value in a condensed timeframe.
When you book a VIP intensive with me, you’re not just getting a service—you’re getting a transformation that happens in hours, not weeks or months. We’re talking about skipping the endless email chains, the frustrating back-and-forth revisions, and the “I’ll get to this eventually” timeline that plagues traditional service packages.
And the best part? The results speak for themselves. My clients walk away with completed projects or leave with assets that would normally take weeks to finish—all wrapped up in a bow by the end of our day together.
Why I became a VIP Day Certified Expert™
This certification wasn’t my introduction to VIP days. In fact, I’ve been successfully delivering day-long projects for my clients for years now.
But here’s the truth: because my VIP Days were so customized to each client’s needs, I sometimes felt like I was over-delivering in some areas and under-delivering in others. The end deliverable could feel a bit nebulous. I absolutely made sure my clients were happy with the project…but in all honesty, I didn’t feel quite happy with how it felt for me.
That’s why I decided to pursue the VIP Day certification. I wanted to be more intentional with how I structured these intensives, creating clearer boundaries and expectations while still delivering exceptional value. I wanted to make sure I wasn’t just cramming regular services into a shorter timeframe, but truly optimizing the experience for maximum impact.
The certification program taught me the exact frameworks, systems, and approaches that make VIP Days so powerful. Now I can deliver focused work that hits the sweet spot: comprehensive enough to create real change, but concentrated enough to complete in a short time frame.
What kind of VIP Days do I offer?
Now for the juicy part—what can we actually accomplish together during one of these magical days? My VIP Day services are designed to tackle your most pressing marketing needs in one fell swoop. Here’s what’s on the menu:
Brand messaging projects
Struggling to articulate what makes your business special? We’ll develop a comprehensive brand messaging guide that captures your unique voice, values, and vision. By the end of our day, you’ll have messaging that connects with your ideal clients and sets you apart from competitors. And, if there’s time, I can train you on how to use this with your favorite AI tool, too.
Voice of customer research (VOC) and case study interviews
Nothing sells your services better than the words of happy clients. I’ll interview your star clients, extract the gold from their experiences, and transform their feedback into briefs you can use to write compelling case studies that demonstrate your impact. (Or, you could hire me for multiple VIP intensives and I can do all the writing for you!)
SEO research and implementation
Stop guessing what your audience is searching for. During our VIP Day, I’ll conduct thorough keyword research, identify your best opportunities, and implement SEO strategies across your website. You’ll walk away with improvements to your own content that’s primed to rank and attract your ideal clients. Don’t have any content? No worries! We can use my implementation time to create content briefs with detailed outlines and SEO notes so you can get started on your SEO journey.
Content creation and repurposing
Need content for your business? Well that is exactly what I’ve been doing for over a decade for billion-dollar brands, and I’d love to help you, too! I can research and fully draft 4-6 blog posts in a single intensive, or take your existing content and improve upon and repurpose it into multiple formats. Imagine knocking out a quarter’s worth of content in just one day!
Web copy editing and copywriting
Your website is your 24/7 salesperson—but is it doing its job? We can refresh your existing website copy or create even brand new pages that convert visitors into leads and customers. This is perfect if you’re launching a new service or need to update your messaging fast.
Quick note here: I do not write entire websites in one VIP intensive. I have a fully developed package for website projects. We’ll use our strategy session here to create a detailed plan on what you specifically need, so you know exactly what you’re getting with either service.
Email broadcasts and sequences
Building your email list? Let’s talk strategy! For you, this might mean we work together create a lead magnet and craft a welcome sequence that turns subscribers into buyers. Or, if you have one already, this might mean writing an evergreen email sequence or sales sequence, or even just weekly broadcasts! This is one of my most popular VIP Day options because it creates an immediate asset for your business.
What exactly happens during a VIP Day?
I get it—handing over a substantial investment for a single day can feel a bit scary. Let me explain exactly what the process looks like from start to finish:
Before the big day:
- Booking: The good news is that you can book yourself right into my calendar when you’re ready for your VIP intensive. The time that you book will be the strategy session that kicks off our time together.
A quick note—Even though you may see multiple options available on my calendar, I only perform one VIP intensive a week. Once a session is booked, the additional time during that week will be removed from my calendar so no projects gets overbooked. - Pre-work: Immediately after you choose the time of our call, you’ll be asked to complete a detailed, but brief questionnaire about your business and marketing goals. This gives me the insights I need to hit the ground running on our time together. The invoice for your VIP intensive follows immediately after the questionnaire. Payment plans are available for VIP intensives, so long as the service is paid in full before the strategy session. Simply contact me if you’d like multiple payment options for your VIP intensive.
- Strategy session: To kick off this project, we’ll meet for a 60-minute planning session to align on expectations and map out our approach. Your entire intensive will be completed within 5 business days of this call.
During your VIP Day:
Here’s where the magic happens! I’ll spend 7 hyper-focused hours dedicated solely to your project. The majority of my VIP intensives are split into two 3.5 hour working sessions to give my brain a chance to rest and ruminate in between my work.
The best part? You get to relax while I do the heavy lifting. No need to clear your entire calendar and refresh your email very few minutes worrying that I might be reaching out with questions. This split approach to my time ensures that I’ll be in my zone of genius while you stay in yours. And if I do have any questions for you, I can send them in one email at the end of my first session so that you’ll have time to review and respond without feeling rushed.
After your VIP intensive is over:
- Extended support: You’ll have access to me via email for two whole weeks after our VIP Day wraps up to asked any questions you might about our work together.
- Video recordings and transcripts: You’ll also receive recordings and transcripts of our strategy session so you can reference them anytime. Additionally, I often film quick explainer videos for my clients about the work that I’ve done or to show them how I’ve done something (so they can replicate it later). I will add those videos and transcripts, if needed, to your client hub so you’ll have access to it in the future.
What does a VIP Day transformation actually look like?
Let me paint a picture of what’s possible in a VIP intensive with a few actual scenarios that past clients experienced.
A Powerful and Present Voice
Carrie and Ryan Sharpe came to me needing website copy that would connect with their audience. As communications consultants, they wanted their About page to truly capture their expertise and story.
During our half-day VIP intensive, I wrote an updated About page for their website and developed strategy for their overall messaging. The result? Copy that perfectly captured their voice and expertise.
“We couldn’t believe how quickly Erin was able to capture our voice and create such perfect copy in a tight timeframe,” they shared after our session. “We loved working with Erin on this project because she took the time to learn our story, find our voice, and then perfectly use both to connect with our website’s visitors.”
Authentic Brand Messaging
Theresa Dillon, a real estate associate, wanted website copy that would truly reflect her unique approach and the value she brings to clients. She hired me for a website VIP Day to rewrite her website copy, starting with strategy planning before moving to the writing phase.
“It is so hard writing about yourself, and having a professional sum up what you are trying to accomplish is priceless,” Theresa explained. “Erin listened to my needs. She edited and crafted copy that better suited my brand and the service I provide to my customers and clients.”
Launching with Confidence
Jenny Kontos and the team at Hillhouse Creative had completed an extensive internal rebrand with a refined vision and values. The designs were ready, the website was built, and they needed powerful copy to bring it all together and launch their new presence.
“We were so close to being there,” Jenny noted. “We just needed that outside perspective to help us cross the finish line.”
During our VIP Day, I rewrote their website copy to match their internal rebrand, restructured how their service offerings were shown on the site, and created a more intuitive user journey for their nonprofit clients.
And here’s what Jenny says about the results, “I am now soooo excited to share our website with people. A huge weight has been lifted. We’re now able to move forward with other self-promotion projects that were hinging on the website being done.”
Why choose a VIP Day Certified Expert™?
Not all VIP intensives are created equal. Here’s a reminder on why working with a VIP Day Certified Expert™ makes all the difference:
- Proven frameworks: I’ve been trained in specific methodologies that maximize results in a condensed timeframe.
- Strategic approach: This isn’t about rushing through tasks—it’s about applying focused expertise exactly where it’s needed most.
- Efficiency systems: I’ve developed workflows and processes specifically designed for VIP Day success.
- Results focus: Everything we do is tied directly to your business goals and ROI. There’s no wasting time here.
When you work with a VIP Day Certified Expert™—like me!—you’re not just getting fast service—you’re getting transformation on a timeline.
Ready to skip the waitlist and get results now?
Listen, working with VIP Day Certified Expert™ isn’t what everyone needs at this moment in their business—I get that. It’s important to me that you’re in a good place to hand off the work and benefit from the results of our project. I want you to feel extremely comfortable knowing that I will let you know, up front, if I think your project requires additional VIP days, a larger (and longer) scope, or if you need to do work yourself before working with a marketing professional.
But if you are ready, I think VIP Days are perfect for motivated business owners who:
- Need results quickly
- Value focused, undivided attention they can dedicate to our time together
- Have specific marketing goals to accomplish (and everything needed to support those goals)
- Want to skip the typical project timeline and get the ball rolling right away.
Ready to do this? Take a look at my calendar to see when my next available intensive day is!
Or, reach out today if you need a payment plan so we ca make some marketing magic happen in record time.
