Well, thank you! I didn’t expect you to be calling me an expert this soon in our working relationship!
All jokes aside, I studied social proof as if I were getting my Ph.D. in it last year before I created my course. I became a bit obsessed after having so many clients tell me they had no good testimonials to use with their brand spankin’ new website copy. I couldn’t understand why these business owners who I came to know and really admire lacked praise from the people they’ve worked with over the years.
So I hit the books and eventually felt that I had learned so much I needed to share my knowledge with others. And that is exactly how the Testimonial Toolbox and all its “sister products” were born.