How do you know that your site has all the website pages that it needs?
If the home, about, services, shop, and contact page came to mind, think again. Those are some of the most popular website pages. Let’s dive deeper to think about some of the website pages that often go overlooked. There are quite a few pages that do some heavy lifting for your business, and if you don’t have them on your site, you’re likely sharing a lot of repetitive information over and over again to leads and customers.
Which is exactly why I focused on ten overlooked, but quite important website pages for this episode of Talk Copy to Me.
If you tune in, you’ll learn why often overlooked pages like thank you pages, opt-out pages, and shipping pages could be the missing link in your user experience strategy. Sure, you might not need all the pages on your site, but if you pay attention and determine you do need one or some of the pages, this episode will also help you craft effective content to boost customer engagement on your site.
It doesn’t matter whether you’re in e-commerce or service industry, this episode could potentially a game-changer for your online presence.
Here is what Erin want you to know about these overlooked website pages
The ten website pages that are important, but often forgotten about or overlooked
How to increase client retention with the help of thank you pages
How improving customer experience starts with setting clear expectations on pages such as a shipping or returns page
What a neglected events page suggests about a small business
How client onboarding can be improved with the help of a website page
How to go about determining if any of these website pages are a must have on your site
Other resources mentioned in this episodes:
I promised I’d share a few examples of the earlier website pages. Here are my Thank You, You Clicked, and 404 pages to give you an idea of just how simple you can keep your efforts while still making a good impact on the end user.
Quotes about often overlooked website pages from Erin Ollila
“Once someone takes an action on our site, we don’t necessarily want to lose them. We may want to continue asking them to take actions to further nurture the relationship.” – Erin Ollila
“You’re demonstrating the transparency in your business and showcasing that you respect your end users’ choices.” – Erin Ollila
“You could potentially personalize the thank you page if you’re using specific tech. I don’t think you need to, but depending on the type of business you have, especially if it’s a product based business, it could be a great idea to personalize the message on the page.” – Erin Ollila
“Whatever information you put on a return page needs to also mirror what is within the policies that you have on your website.” – Erin Ollila
“You know, I think a lot of the times we assumed our website viewers know how to do things because they may feel obvious to us when in fact it is a new action for them, or it is a new thing that they have to learn to do.” – Erin Ollila
“If your website user comes and they want to see when they can connect with you next and it hasn’t been updated in eight months, they’re going to question whether you’re still in business, whether you’re doing any more events.” – Erin Ollila
Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.
When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.
Stay in touch with Erin Ollila, SEO website copywriter:
Learn more about Erin’s VIP Day options if you’d like to learn more about how you can hire her to help you with your marketing
Here’s the transcript for episode 106 on overlooked but important website pages
NOTE: This podcast was transcribed by an AI tool. Please forgive any typos or errors.
web page, website page, website pages, web pages, shipping page, customer support page, returns page, FAQ page, testimonials page, thank you page, opt out page, you clicked page, events page, contact page, user experience, end user
Erin Ollila 00:00
Note: Show notes may contain affiliate links to products, offers, and services that I whole-heartedly recommend.
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