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rewrite your site

Make 2026 the Year You Finally Update Your Website

Join Rewrite Your Site, an 8-week structured program where you finally finish your website—with expert guidance, live feedback, real accountability, and a community of business owners doing the exact same thing.

No more open-ended timelines. No more second-guessing every sentence. No more “I’ll get to it next month.”

We’re going to get this done, and we’re going to do it together.

join the waitlist
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Picture this

You were just tagged in your dream client's social post, and they're looking for exactly what you offer.

Are you confidently dropping your URL in the comments, or are you scrambling to find any other way to connect with them so they don’t click through to your ‘work in progress’ website?

Even worse: Do you catch yourself disclaiming, “Oh, I’m actually in the middle of updating it…” (you know, for the third month in a row)?

Let’s face it—your website should be your hardest-working employee, but right now it’s probably taking too many coffee breaks to be truly effective.

You know your services are amazing, but your website? It’s giving more “under construction” vibes than “book me now” energy.

And if you're picking up on what I'm putting down

Maybe this sounds familiar:

Every time you sit down to work on your site, you freeze or spin out—adjusting with the same lines over and over because nothing feels strong enough to publish.

You’ve collected draft after draft that never quite hits the mark, and instead of helping, rereading them just makes you feel more unsure about what to say or how to say it.

You hesitate to share your URL because it doesn’t reflect the business you’ve built, and you worry people aren’t seeing your value the moment they land on your site.

It’s frustrating. And honestly, it’s also completely normal. Writing your own website is one of the hardest projects to do alone.

But it doesn’t have to stay this way.

Think about how it would feel to

  • Walk away from your next speaking event with three warm leads because your website captured their attention—and their emails—all while you spoke
  • Finally have a homepage that guides your ideal clients exactly where they need to go in order to find out exactly how they can work with you
  • Watch your inquiry form fill up with dream clients who already understand your value and are excited to work with you
  • Confidently raise your prices because your website clearly communicates your expertise and showcases swoon-worthy social proof
  • Have a website that makes you want to shout your URL from the rooftops (okay, maybe just share it enthusiastically on Threads…you get the idea)
Two women providing copywriting services while working on a laptop in front of a wooden door.

Introducing

Rewrite Your Site 📝

An 8-week group program that will help you confidently create website copy that wows.

This isn’t just another course that dumps a bunch of templates in your lap and wishes you luck. This is a structured, supported journey to transform your website into a client attracting—and converting—powerhouse.

You’ll be armed with training videos and a customized website roapmap that walk you through each week’s main focus. Plus, join me live weekly for office hours or co-working calls to make sure you work through your copy conundrums and get the work done during our time together.

Here's exactly what we'll cover from start to finish

Every week, you’ll tackle one major section of your website—with video trainings, templates, examples, and live support to guide you through. No guesswork. No overwhelm. Just a clear path from blank page to published site.

week one

Strategy + Site Planning

Most people sit down to write their website and immediately hit a wall. Not because they don’t know their business—but because they haven’t figured out how to translate what they know into copy that works.

To start, we’ll analyze your research, identify the insights that matter most, and build a strategic plan for how to use what you found across every page of your site. This is part analysis, part creative strategy. And it’s what makes the writing weeks feel purposeful instead of panicked.

You’ll walk away with: A clear strategic framework for your entire site. Every page now has a direction, not just a deadline.

week two

Homepage + Contact Pages

Your homepage is your digital front door—and right now, it might be slamming shut before visitors even know what you offer.

This week, you’ll create a clear path for visitors that captures attention, communicates value, and guides them exactly where they need to go. Plus, you’ll transform your contact page from a boring form into a strategic conversion tool.

You’ll walk away with: A homepage that hooks your ideal clients in seconds and a contact page that makes it stupidly easy for dream clients to reach out.

week three

About Page

The about page. The one everyone dreads writing. The one you’ve rewritten seventeen times and it still sounds weird.

This week, we’ll turn your story into something that actually connects with readers—not just a list of credentials they’ll skim past. You’ll learn how to share your experience in a way that builds trust and makes people think “This person gets it.”

You’ll walk away with: An about page that feels authentic, builds credibility, and makes ideal clients excited to work with you (not just impressed by your credentials).

week four

Services Page(s)

This is the page that pays your bills—so let’s make it work as hard as you do.

You’ll craft service descriptions that clearly communicate value without sounding salesy or desperate. No more rambling explanations or apologetic pricing disclaimers. Just clear, confident offers that attract the right clients.

You’ll walk away with: Service pages that sell while you sleep—because visitors finally understand what you do, who it’s for, and why they should choose you.

week five

Catch Up Week

Clients need you. Your kid gets sick. You fall behind. Listen, I get it: Life happens and it feels awful to fall behind when working through a program like this.

Having a built-in catch-up week gives you breathing room to refine what you’ve written, get feedback, and make sure everything feels right before moving forward. No guilt. No rushing. Just space to do this well.

You’ll walk away with: Everything polished, caught up, and ready for the home stretch—without the panic of falling hopelessly behind.

week six

Supporting Pages

Your supporting pages might seem less important—but they’re what make your site feel complete and professional.

This week, you’ll knock out the pages that round out your site: like those for your secondary services, resources, portfolio, speaker page—whatever your business needs to feel buttoned-up and credible.

You’ll walk away with: A complete website ecosystem where every page works together to build trust and guide visitors toward hiring you.

week seven

Completion + Editing

Some pages need a little more time. Maybe your portfolio needs another example, or your FAQ isn’t quite complete yet.

This week gives you space to finish anything left from Week 6, then we move into full-site editing mode. You’ll tighten your CTAs, smooth out awkward transitions, fix inconsistencies, and make sure your voice feels cohesive from homepage to footer.

You’ll walk away with: A completely finished, polished website that flows seamlessly and makes you proud to share your URL—no disclaimers required.

week eight

Launch Plans + Repurposing

Your website is done—but we’re not stopping there.

This week, you’ll plan your launch strategy and learn how to repurpose everything you’ve written into email sequences, social posts, discovery call scripts, and podcast pitches. Your website becomes the gift that keeps giving.

You’ll walk away with: A reason to celebrate! But for real though, you’ll have a complete launch plan, promotional materials ready to go, and a messaging system you can use across your entire business for the next year (or more).

and that's not everything

You have access to prep work trainings before we even begin!

Most programs make you pay and then sit on a waitlist until it’s time for your cohort to start. Not here. You get value the moment you join.

From the time you enroll through our first official week together, you’ll work through a series of guided exercises covering customer research, competitor research, SEO research, social proof collection, story mining, offer analysis, and messaging foundation work.

This isn’t busywork. It’s the research that separates website copy that actually converts from copy that just fills space.

Oh, and I’ve planned a group session for us during this onboarding period: We’ll meet for a co-working block followed immediately by office hours.

You’re not doing this alone, and I want you to feel supported before we even begin.

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A woman in a striped shirt is seated at a table with an open notebook, smiling at the camera.

"Erin is a natural and skilled teacher."

I loved her thorough, detailed approach and ability to break complex topics into understandable concepts. She left me inspired and knowledgeable with everything I needed to implement for myself and my clients.

— Emily aborn, small business copywriter

Meet your guide

Hi! I'm Erin, your copy coach

I’m obsessed with helping business owners turn “fine for now” websites into ones that actually move people to hire them.

As a content strategist and SEO expert, I’ve spent years figuring out how to balance writing for humans with writing for search engines—and yes, you can do both without sounding like a robot.

I also host the Talk Copy to Me podcast, where I share practical, no-fluff advice to help business owners communicate clearly and confidently. Those same principles show up in my client work, where I partner with brands of all sizes to create content that not only ranks, but resonates.

Because at the end of the day, your website should work as hard as you do—and I’m here to help you make that happen without losing your voice, your momentum, or your mind in the process.

A image featuring a woman wearing a colorful skirt and white shirt posing in front of a tree. She is the website copywriter, Erin Ollila

Trusted by:

Oracle logo | erin Ollila
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Hills's logo for their professional SEO copywriting services.
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You and me? We're a team now

Expect to feel so supported in Rewrite Your Site

You’re not getting a course you watch alone at 11pm wondering if you’re doing it right. You’re getting a full support system designed to keep you moving forward, get you unstuck fast, and make sure you actually finish.

01

Weekly Group Calls

Every week, you get a live call with me: Office Hours (bring your drafts and questions; get real-time feedback) or Coworking Sessions (open your laptop and write alongside other creatives and business owners who are doing the exact same thing).

There’s a lot of magic that happens on live calls. You’ll get the accountability you need to finally cross this task off your to-do list, and you’ll learn faster watching your peer’s copy get reviewed—as well as yours!

02

Built-In editing Checkpoints

You’ll submit your copy at key milestones throughout the program and get personalized feedback that actually helps. These are not generic “looks good!” comments; think of it more like a writer and editor in your pocket. I’ll tell you what’s working, what’s confusing, and exactly how to fix it so you’re not second-guessing every sentence. You’ll know you’re on the right track before you move forward.

And, so we’re clear here, you can submit your work to me EVERY SINGLE WEEK. While I’ve structured the program to have a few key checkpoints, you have the opportunity to have my eyes on your copy efforts weekly. That, in itself, is one of the biggest perks of the program.

03

trainings and custom site plans

Every week comes with step-by-step video trainings that walk you through the strategy behind each page, plus proven copywriting frameworks so you’re never staring at a blank screen wondering where to start.

You’ll start the program with a custom fill-in-the-blanks website outline that speeds up your writing process without making you sound like everyone else.

Thought that was good? There's more

You Also Get These Bonuses 🎉

In addition to everything inside the program, every student who joins Rewrite Your Site gets access to three bonuses designed to set you up for success before we even begin— and make sure the world sees your site when you’re done.

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Onboarding Strategy Session

Before the program begins, we’ll get on a call together—just the two of us—to dig into your business, your goals, and where you’re currently at with your site. 

This isn’t just a welcome call, either. 

This is a working strategy session to outline the entire site so you begin with total clarity instead of spending half the program figuring out what you’re even doing. 

A person with long braided hair sits on a couch using a laptop in a bright room with plants on the windowsill.

Your Customized Website Outline

Here’s where DWY meets DFY: Shortly after our call, you’ll receive a complete site map that includes a section-by-section outline for every single page on your site.

This guide is written by me, and customized for your business. It details exactly what goes on each page so you know what to write and where to put it before you open a single document. 

Hands typing on a laptop displaying a dashboard with various statistics and user profiles.

Featured Website Promotion

Your brand-new website deserves an audience! I’ll showcase your transformed site to my engaged community of business owners, creatives, and potential clients—giving you instant exposure to people actively looking for services like yours.

This isn’t just a “congrats on finishing” shoutout. This is real promotional visibility that grows your audience.

sure, this is a copywriting program

But what you gain goes way beyond the words.

  • You stop second guessing every piece of content you create. Because now you have a messaging foundation to come back to—a clear, consistent core that makes every future email, social post, and sales conversation easier to write.
  • Your business looks as credible as it actually is. No more cringing when someone asks for your URL. No more disclaimers. You hand it over confidently—to dream clients, speaking bookers, podcast hosts, potential collaborators—because it genuinely reflects what you do and how well you do it.
  • You understand your customers better than you did before you started writing. Doing this work forces a level of clarity about who you're serving, how they think, and what they actually need to hear. Ant this clarity shows up in every client conversation you have after this.
  • You know exactly how your offers connect. Not just individually, but as a whole. You can see how your services relate to each other, how they ladder toward your clients' bigger goals, and how to talk about them in a way that makes sense to the people you want to attract.
  • You feel like yourself when you talk about your business. That might sound small. It isn't. When your website finally sounds like you—not a watered-down, overly professional, trying-to-impress-everyone version of you—something clicks. You show up differently. You pitch differently. You sell differently.

The words are the work. But these outcomes are what the work is really for.

enroll in rewrite your site​

Ready to join in on the fun?

Great! Join me—and your fellow creatives, service providers, and small business owners—from May 2 through June 27! In this time, you’ll improve your site so it’s a marketing asset you’re proud of and feel confident sharing. 

Your Investment

$2500

  • Guidance from a copywriting coach with over 20 years of writing and publishing experience
  • Trainings and customized-for-your-business outlines to write your copy with ease
  • Weekly calls: coworking to get the writing done and office hours to ask your burning questions
  • BONUS: 60-minute website planning strategy session
  • BONUS: Custom website strategy completed by your favorite copy coach before you even begin
  • BONUS: Promotion to my audience when you complete your site

A THREE MONTH PAYMENT PLAN is AVAILABLE at no additional cost DURING CHECKOUT!

Doors Open Fall 2026 and Jan 2027

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what she said

I would highly recommend Erin to others who were looking to make more impact with their web copy!

I hired Erin to help me elevate my website copy and to provide an objective analysis of my website. She listened to the challenges I was having with creating more robust content on my own and delivered text that in line with the marketing goals we had discussed. My website now looks and sounds more professional.

— rebecca ryan

Sounds dreamy, but let's talk this out

Still wondering if Rewrite Your Site is for you?

This is perfect for you if...

  • You've got a site up, but the copy doesn't reflect your current business, services, or expertise. You're ready to transform what you have into something that actually works.
  • You want your site to sound like you, and you're ready to roll up your sleeves and write your own copy (with the help of a copy coach, of course!).
  • You can commit to 8 weeks of focused effort (even if some weeks are lighter than others).
  • You want accountability, structure, and feedback—not just another course. This time, you want live calls, real deadlines, and someone actually reviewing your work so you know you're on the right track.
  • You value the role your website plays in your marketing ecosystem. You understand it's worth getting right—and you're ready to make it happen.

This probably isn't a fit if...

  • You want someone else to write your copy for you. This is a done-with-you program where you do the writing with my guidance and feedback.
  • You're not available in May and June. The program runs for 8 specific weeks with live calls and deadlines. If you can't participate during this window, you're better served to wait for a future cohort of Rewrite Your Site.
  • You're looking for a quick fix. There's no magic template that will make your website perfect overnight. Good copy takes strategy, effort, and editing.
  • You're not ready to receive feedback and make revisions. I'm going to give you honest, helpful feedback on what's working and what needs work. If you're not ready to hear "this needs tweaking" and make changes

Here’s what happens when you join

Enroll Now

Click to join, and you’ll be taken to a secure checkout page where you can choose to pay in full or select the 3-month payment plan.

Let's make it official

Ater your payment processes, you’ll get the details on how to book your onboarding call and access the training that will help you get ahead before we even begin.

We get to work

Once May rolls around, it’s time to get started. Remember, you’ll get access to a course portal  before that, but our weekly lessons are live in May…which is when we’ll have our first office hours!

Join the waitlist

FAQs

You've got questions? I've got answers!

You don’t need to be the next Shakespeare to create website copy that converts. I’ll provide you with a personalized site outline and frameworks that make it easy for you to find the right words. 

Plus, the office hours and co-working sessions mean you’re never stuck staring at a blank page unable to figure out what to say. Between me and your peers in the cohort, you’ll have all the support you need.

Absolutely! And if you ask me, that’s biggest reason you should join Rewrite Your Site. Not only do you have access to me as a group during Office Hours, but you’ll also be submitting all your writing to me in a private portal.

Yes, all of your writing. 

And I’ll be providing specific feedback on how to improve your writing so that your future website copy ends speaks directly to your ideal audience in a way that moves them closer to working with you.

Not only do you get feedback, but this program was also created to help hold you accountable. I’ll be there checking in to make sure you’re doing the work, that you’re set up for success, and that you’re reaching out when you need me most.

The strategies and frameworks I teach work across most industries because they’re based on fundamental principles of human psychology and buying behavior.

I’ve helped clients in various fields including coaches, consultants, designers, photographers,  and other service providers create websites that convert for over twelve years now. If you promote your business online, this will help.

The group starts together the first week of May 2026 and the program runs straight through to the end of June.

Hmm…this is a difficult question to answer! Plan for about 3-4 hours per week. This time includes the live sessions and implementation time.

But don’t worry too much about this. The program is intentionally spread over eight weeks to make it manageable for busy business owners. Plus, the coworking sessions, office hours, and catch-up weeks help you actually get the work done instead of just adding more to your to-do list.

Not a problem! While showing up live to Office Hours gives you the chance to get immediate feedback on your writing, you can also submit your work to me privately or ask specific questions ahead of time. 

I’ll make sure to address the questions during the Office Hours, which are always recorded and backed up so you can review the calls at your own convenience.

I do not offer refunds for this group program. The success of this program is truly reliant on the work you’re able to put into it. I’m confident with the length of time you have to work through the program and direct access you have to me throughout our time together, you’ll have everything you need to re-write your site on your own.

If you’re not sure whether this program is the right fit for you, please send an email with your questions to support@erinollila.com before joining.

Get in touch

Don’t see your question in the FAQs?

I want anyone who joins the program to feel extremely confident in their decision to participate in Rewrite Your Site. If you have any questions that haven’t been addressed here, you can email me directly.

Send us an email

My one goal is for you to succeed

You'll be so happy when your site is complete

A woman receiving copy coaching in front of a tree.
Rated 5 out of 5

After nine drafts, I couldn’t tell anymore whether my marketing piece was any good.

Erin was able to stand back and offer small fixes in such a short time that made a huge difference.

The advice Erin offered was actionable and appropriate to my goals and intended audience. She made me feel like I’m a decent writer and I feel so encouraged to keep at it.

— Isabel Prystawik

A black woman in a green velvet top sitting on a patio.
Rated 5 out of 5

Erin has a wealth of experience around what she does and that translates into helping her clients write about what they do.

Erin listened carefully to my goals before suggesting edits that felt organic and truly reflected the essence of what I offer. 

Thank you, Erin, for following your passion so some of us can write about ours!

— Emefa BoaMAH

A woman with glasses smiling in a circle.
Rated 5 out of 5

Before working with Erin, I was feeling insecure about my website copy. Now, I am comfortable showing my website to others.

Erin reflected back what I wanted to say in a more clear and more concise way.

I love how patient and understanding she was when she reviewed my copy. It was so nice to feel relaxed when writing the rest of my copy.

— Joanna Huang

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Pay in full bonus: One hour strategy call you can schedule ANY time during the program.