Wonder how to take your marketing from good to great? Season Two of Talk Copy to Me delivers answers to your most pressing marketing questions—especially the ones you might be nervous to ask.
From demystifying social media to exploring AI in marketing, this season digs deep into the topics that matter most to small business owners and entrepreneurs.
What’s Different in Season Two?
While Season One laid the foundation for strong marketing and compelling copy, Season Two expands your toolkit with practical strategies for every platform where your business shows up.
One of the biggest additions? An extensive social media series. While I don’t offer social media services to my clients, I consistently hear questions about how to show up authentically and effectively on various platforms—especially after investing in website copy or launching new content. Rather than leaving you to figure it out alone, I brought in platform-specific experts to answer your most common questions about each social network.
Beyond social media, this season explores emerging topics like AI in marketing, inclusive messaging, and fresh perspectives on content creation across video, audio, and written formats. Each episode builds on the foundations from Season One while standing strong on its own.
Listen in chronologically or jump around to find the topics that you’re focusing on at this moment in your business. Ready to hear the goods? Then let’s jump in and talk copy.
Celebrating a Milestone Year
Episode 047: Celebrating One Year of the Talk Copy to Me podcast
What happens when you commit to showing up consistently with valuable content for your audience?
In this special anniversary episode, I reflect on the lessons learned from a year of podcasting, share behind-the-scenes insights about content creation, and reveal how this show has transformed both my business and the way I help my clients. You’ll learn why consistency matters more than perfection and how to apply these lessons to your own content strategy.
Click here to listen to the episode and read the full show notes.
Understanding Marketing Mindset
Episode 048: Understanding Mindsets in Messaging & Marketing with Linda Perry
Marketing mindset coach Linda Perry joins me for a great conversation about the psychological barriers that hold business owners back from effective marketing.
Together, we explore how your mindset impacts everything from your content creation to your client interactions. You’ll discover practical strategies for overcoming common mental blocks, learn how to align your messaging with your authentic self, and understand how to show up confidently in your marketing.
Click here to listen to the episode and read the full show notes.
Building Your Visual Brand
Episode 049: How to Dress for a Photoshoot for Your Business with Melanie Lippman
Style expert Melanie Lippman joins me for a practical conversation about presenting yourself professionally and authentically in your brand photos. We discuss everything from color choices to outfit planning, ensuring your visual presence aligns with your brand messaging. You’ll learn how to prepare for your next brand photoshoot, understand what clothes photograph best, and discover how to use your visual presence to reinforce your brand message.
Click here to listen to the episode and read the full show notes.
Solidifying Your Social Media Strategy
Episode 050: 2023 Business Social Media Best Practices and Predictions with Andréa Jones
Marketing expert Andréa Jones joins me to explore what’s working (and what’s not) in business social media in 2023.
Our conversation breaks down emerging trends, practical strategies, and predictions for the year ahead. You’ll learn which platforms deserve your attention, how to adapt your strategy for changing algorithms, and what tactics are actually worth your time as a small business owner.
Click here to listen to the episode and read the full show notes.
Episode 051: How to Increase Twitter Engagement with Anita Kirkbride
Wondering why your tweets aren’t getting the traction they deserve?
Twitter strategist Anita Kirkbride joins me for a practical conversation about building genuine engagement on Twitter. Together, we unpack the elements of tweets that spark conversation, explore the best times to post, and share strategies for building a loyal following that actually engages with your content.
Click here to listen to the episode and read the full show notes.
Episode 052: How to Twitter Chat and Join Twitter Communities with Michelle Garrett
PR expert Michelle Garrett joins me to unlock the hidden potential of Twitter chats and communities.
Our discussion reveals how these often-overlooked features can expand your network and establish your expertise. You’ll discover how to find the right communities for your business, learn the etiquette of Twitter chats, and understand how to leverage these tools to build meaningful professional relationships.
Click here to listen to the episode and read the full show notes.
TikTok
Episode 053: A TikTok Confidence Boost with TikTok Teacher Helen Polise
If the thought of creating TikTok content makes you want to hide under your desk, this episode is for you.
TikTok educator Helen Polise joins me for an encouraging conversation about overcoming camera anxiety and finding your authentic voice on the platform. You’ll learn practical strategies for getting comfortable on camera, discover how to present your expertise in an engaging way, and understand why perfection isn’t the goal on TikTok.
Click here to listen to the episode and read the full show notes.
Episode 054: How to Create TikTok Content with TikTok Coach Samantha Vlasceanu
Building on our confidence-boosting foundation, TikTok coach Samantha Vlasceanu joins me to dive into the nuts and bolts of content creation.
Our conversation covers everything from choosing trending sounds to crafting hooks that stop the scroll. You’ll learn practical strategies for planning your content calendar, discover how to balance trending content with valuable insights, and understand how to maintain consistency without burning out.
Click here to listen to the episode and read the full show notes.
Episode 055: How to Become a Content Creator on TikTok with Racheal Cook
Business strategist Racheal Cook joins me to share her journey from TikTok skeptic to successful content creator. We explore how to develop a content strategy that aligns with your business goals while staying true to TikTok’s unique culture. You’ll discover how to find your niche on the platform, learn strategies for growing your audience authentically, and understand how to turn viewers into customers.
Click here to listen to the episode and read the full show notes.
Episode 056: How to Use LinkedIn for Your Business with Louise Brogan
LinkedIn expert Louise Brogan joins me to demystify the world’s largest professional network.
Our conversation cuts through the confusion to focus on what actually matters for small business owners using the platform. You’ll learn how to optimize your profile for maximum impact, discover strategies for sharing content that resonates with your professional audience, and understand how to use LinkedIn’s features to attract your ideal clients.
Click here to listen to the episode and read the full show notes.
Episode 057: Showing Up as a LinkedIn Thought Leader with Tania Bhattacharyya
Brand strategist Tania Bhattacharyya joins me for an illuminating discussion about establishing yourself as a thought leader on LinkedIn. We explore how to share your expertise in a way that positions you as an authority while maintaining authenticity. You’ll learn how to develop a content strategy that showcases your unique perspective, discover ways to spark meaningful conversations in your industry, and understand how to build a dedicated following that values your insights.
Click here to listen to the episode and read the full show notes.
Episode 058: The Importance of Connecting on LinkedIn with Akua Nyame-Mensah
Executive coach Akua Nyame-Mensah joins me to explore the art of meaningful connection on LinkedIn. Our conversation reveals why traditional networking tactics often fall flat and what to do instead to build genuine professional relationships. You’ll discover strategies for initiating conversations that lead to real opportunities, learn how to nurture your network consistently, and understand how to turn LinkedIn connections into valuable business relationships.
Click here to listen to the episode and read the full show notes.
Episode 059: The Secrets to Selling With Instagram with guest Shannon McKinstrie
Social Media strategist Shannon McKinstrie joins me to unpack the psychology behind successful selling on Instagram without feeling pushy or sales-y. Our conversation explores how to create content that naturally leads to sales while building genuine connections with your audience. You’ll learn how to structure your Instagram presence for maximum impact, discover the key elements of posts that convert, and understand how to maintain authenticity while driving business growth.
Click here to listen to the episode and read the full show notes.
Episode 060: What to Write on Instagram Posts, Reels, Stories and More with Kendra Swalls
Content creation expert Kendra Swalls joins me to break down the nuances of writing for different Instagram features. Our discussion dives into the specific approaches needed for each content type, from attention-grabbing post captions to compelling story content. You’ll discover how to adapt your message for each Instagram format, learn what types of content work best in each space, and understand how to maintain a cohesive voice across all features.
Click here to listen to the episode and read the full show notes.
Episode 061: The Best Way to Grow On Instagram in 2023 with Jenna Warriner
Social media specialist Jenna Warriner joins me to share proven strategies for building a loyal, engaged following. We cut through the myths and misconceptions about Instagram growth to focus on sustainable practices that actually work. You’ll learn how to attract your ideal followers, discover techniques for fostering genuine engagement, and understand how to turn your Instagram presence into a valuable business asset.
Click here to listen to the episode and read the full show notes.
Episode 062: The Benefits of Facebook Groups with Jessica Sheehy
Jessica Sheehy joins me to explore why Facebook Groups remain one of the most powerful tools for business connection. Our conversation reveals how groups can become the heart of your online community and a steady source of business growth. You’ll learn strategies for creating an engaged group environment, discover how to maintain consistent activity without burning out, and understand how to turn your group into a valuable business asset.
Click here to listen to the episode and read the full show notes.
Episode 063: Inclusivity and Connecting on Facebook with Meg Brunson
Marketing specialist Meg Brunson joins me for an important conversation about creating inclusive, welcoming spaces on Facebook. We discuss practical ways to ensure your Facebook presence speaks to and serves diverse audiences authentically. You’ll learn how to audit your content for inclusivity, discover strategies for fostering meaningful connections with different communities, and understand how to build a Facebook presence that truly welcomes everyone.
Click here to listen to the episode and read the full show notes.
Episode 064: Hot Tips for Networking on Facebook with Ashleigh Chanél
Business networking expert Ashleigh Chanél joins me to share strategies for making meaningful professional connections on Facebook. Our discussion focuses on how to network effectively while maintaining professional boundaries on a traditionally personal platform. You’ll discover how to identify and connect with potential business partners, learn techniques for engaging in professional groups, and understand how to leverage Facebook’s networking features for business growth.
Click here to listen to the episode and read the full show notes.
Leaving Social Media
Episode 065: What to Do Without Social Media with Hillary Rea
Storytelling expert Hillary Rea joins me for a refreshing conversation about building a successful business without relying on social media. We explore alternative marketing strategies that can be just as effective—if not more so—than social media presence. You’ll discover proven methods for connecting with your audience offline, learn how to leverage other digital platforms effectively, and understand how to create a marketing strategy that doesn’t depend on social media algorithms.
Click here to listen to the episode and read the full show notes.
Strategic Marketing and Service
Episode 066: Your 2023 Marketing Plan: Where to Strategically Focus Your Efforts
Ever feel like you’re throwing marketing spaghetti at the wall to see what sticks?
In this solo episode, I break down how to create a focused marketing plan that actually drives results. You’ll learn how to identify your most effective marketing channels, discover how to allocate your resources wisely, and understand how to create a sustainable marketing strategy that grows with your business.
Click here to listen to the episode and read the full show notes.
Episode 067: Why is Customer Experience Important with Colie James
Customer experience strategist Colie James joins me to explore why the way your customers feel about working with you matters more than ever. Our conversation reveals how small improvements in customer experience can lead to significant business growth. You’ll learn how to identify and optimize key touchpoints in your customer journey, discover ways to create memorable experiences that turn clients into advocates, and understand how to build systems that ensure consistent service delivery.
Click here to listen to the episode and read the full show notes.
Video Marketing Strategies
Episode 068: How to Repurpose Podcast Content to YouTube with Krystal Proffitt
Content repurposing expert Krystal Proffitt joins me to explore smart strategies for extending your content’s reach across platforms. Our discussion focuses on transforming audio content into engaging video formats that work on YouTube. You’ll learn practical techniques for adapting your podcast content for visual platforms, discover how to optimize your videos for YouTube’s algorithm, and understand how to build a presence on YouTube without starting from scratch.
Click here to listen to the episode and read the full show notes.
Episode 069: How Video Short Clips Can Transform Your Business with Alex Minor
Video strategist Alex Minor joins me to discuss the growing importance of short-form video in business marketing. We explore how brief, targeted video clips can capture attention and drive engagement in today’s fast-paced digital landscape, especially on YouTube (but in other places, as well. I promise!) You’ll discover how to create compelling short-form videos that align with your brand, learn techniques for maximizing the impact of every clip, and understand how to integrate video shorts into your overall marketing strategy.
Click here to listen to the episode and read the full show notes.
Episode 070: SEO on YouTube: How to Reach the Right People
Want your videos to reach more than just your existing audience? In this solo episode, I break down the essential elements of YouTube SEO that most business owners overlook. You’ll learn how to optimize your video titles, descriptions, and tags for maximum visibility, discover the key metrics that actually matter for video performance, and understand how to create content that both humans and the YouTube algorithm will love.
Click here to listen to the episode and read the full show notes.
Episode 071: How to Use YouTube for Your Business with Trena Little
YouTube strategist Trena Little joins me to demystify what it really takes to build a successful business presence on the platform. Our conversation cuts through the overwhelm to focus on the strategies that matter most for business growth. You’ll learn how to develop a sustainable YouTube content strategy, discover ways to create videos that convert viewers into customers, and understand how to build a channel that serves your business goals.
Click here to listen to the episode and read the full show notes.
Business Growth Foundations
Episode 072: Legal Considerations for Small Businesses with Braden Drake
Tax attorney and business strategist Braden Drake joins me for an essential conversation about protecting your business legally. We break down complex legal concepts into actionable steps that won’t make your head spin. You’ll learn which legal protections your business needs right now, discover how to safeguard your intellectual property, and understand how to set up systems that keep your business compliant as it grows.
Click here to listen to the episode and read the full show notes.
Episode 073: Optimizing Your Website Sales Funnel (And Yes, You Have One)
Think you don’t have a sales funnel? Think again!
In this solo episode, I explain why every website has a natural sales funnel, whether you planned it or not. You’ll learn how to identify the current path your visitors are taking through your site, discover techniques for optimizing each stage of your funnel, and understand how to create intentional pathways that guide visitors toward becoming customers.
Click here to listen to the episode and read the full show notes.
Creating Inclusive Marketing Assets
Episode 074: How Marketing Has Changed (And What You Need to Know) with Brittany McBean
Marketing strategist Brittany McBean joins me to explore the shifting landscape of digital marketing and what it means for your business. Our conversation focuses on adapting to these changes without losing sight of your core business values. You’ll learn which traditional marketing approaches still work, discover emerging strategies worth your attention, and understand how to position your business for success in this evolving digital landscape.
Click here to listen to the episode and read the full show notes.
Episode 075: Inclusive Marketing, Messaging, and Copywriting with Jackie Sunga
Inclusive marketing specialist Jackie Sunga joins me for a conversation about creating content that truly speaks to and serves diverse audiences. Our discussion goes beyond surface-level representation to explore how language choices and messaging strategies can create more inclusive marketing. You’ll learn practical approaches to auditing your content for inclusivity, discover how to address different audiences authentically, and understand how to build a more inclusive marketing strategy from the ground up.
Click here to listen to the episode and read the full show notes.
Episode 076: Globally Inclusive Website Design and Copy with Danbee Shin
Website designer and inclusivity expert Danbee Shin joins me to explore how to make your website welcoming and effective for audiences across different geographic locations. We cover the nuances of creating content that resonates globally while maintaining your brand voice. You’ll learn how to identify and avoid cultural misunderstandings in your copy, discover strategies for making your website more accessible to international audiences, and understand how to adapt your messaging for different cultural contexts.
Click here to listen to the episode and read the full show notes.
Episode 077: Accessible Website Standards for Small (and all!) Businesses with Erin Perkins
Accessibility consultant Erin Perkins joins me for an eye-opening discussion about making your website truly accessible to everyone. Our conversation transforms complex accessibility requirements into practical steps any business owner can implement. You’ll learn the essential standards your website needs to meet, discover how to audit your site for accessibility issues, and understand how making your site more accessible can actually improve the experience for all users.
Click here to listen to the episode and read the full show notes.
Marketing Tactics That Work
Episode 078: Do Cold Emails Work in 2023 with Laura Lopuch
Email outreach specialist Laura Lopuch joins me to explore whether cold emails still have a place in modern marketing strategy. Our conversation cuts through the myths to reveal what actually works in email outreach today. You’ll learn how to craft cold emails that people want to read, discover techniques for building genuine connections through email, and understand how to measure the success of your outreach efforts.
Click here to listen to the episode and read the full show notes.
Episode 079: Perfectionism in Writing: Nothing You Write Will Ever Be Good Enough
In this solo episode, I tackle the perfectionism paralysis that stops so many business owners from sharing their message effectively. Drawing from personal experience and client success stories, I break down practical strategies for moving past the perfectionism trap. You’ll learn how to recognize when perfectionism is holding you back, discover techniques for shipping content confidently, and understand why “good enough” often serves your audience better than perfect.
Click here to listen to the episode and read the full show notes.
Episode 080: What is Affiliate Marketing and How Does It Work with Dama Jue
Affiliate marketing expert Dama Jue joins me to demystify this often misunderstood revenue stream. We explore how to approach affiliate marketing authentically while creating real value for your audience. You’ll learn how to identify the right affiliate opportunities for your business, discover strategies for promoting affiliate offers without feeling salesy, and understand how to build an affiliate program that aligns with your business values.
Click here to listen to the episode and read the full show notes.
Behind the Scenes
Episode 081: A Sneak Peek Into Erin Ollila’s Business Trajectory with guest host Colie James
In this special episode, trusted colleague and friend Colie James turns the tables and interviews me about my entrepreneurial journey. Our candid conversation covers the real ups and downs of building a content-focused business. You’ll hear honest insights about business evolution, learn how I’ve adapted my services over time, and understand the strategic decisions that have shaped my business growth.
Click here to listen to the episode and read the full show notes.
Navigating AI in Marketing
Episode 082: Is AI Good or Bad? (and the Pros and Cons of AI for Marketing)
In this solo episode, I tackle the controversial topic that’s on every marketer’s mind: artificial intelligence. Moving beyond the hype and fear, I break down the practical implications of AI for small business marketing. You’ll learn how to evaluate AI tools objectively, discover which marketing tasks AI can (and can’t) enhance, and understand how to approach AI implementation thoughtfully in your business.
Click here to listen to the episode and read the full show notes.
Episode 083: AI for Copywriting, Content Creation, and All the Other Marketing Tasks with Meneske Stewart
AI strategy expert Meneske Stewart joins me to explore practical applications of AI in content creation and marketing. Our conversation focuses on finding the right balance between AI assistance and human creativity. You’ll learn how to use AI tools effectively without losing your authentic voice, discover workflows that combine AI efficiency with human insight, and understand how to maintain quality while leveraging AI in your content creation process.
Click here to listen to the episode and read the full show notes.
Episode 084: Artificial Intelligence Legal Issues with Sarah Waldbusser
Legal expert Sarah Waldbusser joins me for a crucial conversation about navigating the legal landscape of AI implementation. We cut through the confusion to focus on what business owners need to know about using AI safely and ethically. You’ll learn about the legal considerations of AI-generated content, discover how to protect your business while using AI tools, and understand the importance of proper disclosure and attribution in AI-assisted work.
Click here to listen to the episode and read the full show notes.
Building Lasting Content Assets
Episode 085: What is Evergreen Content?
In this solo episode, I demystify the concept of evergreen content and why it’s crucial for sustainable business growth. Moving beyond basic definitions, I explore how evergreen content can become your most valuable marketing asset. You’ll learn how to identify opportunities for evergreen content in your business, discover what makes content truly timeless, and understand how to create resources that continue delivering value year after year.
Click here to listen to the episode and read the full show notes.
Episode 086: Creating Evergreen Content for Your Business with Rebecca Tracey
Business strategist Rebecca Tracey joins me to explore practical approaches to creating content that stands the test of time. Our conversation dives into the strategic decisions that make content evergreen while keeping it engaging and relevant. You’ll learn how to plan and create evergreen content that serves your audience long-term, discover techniques for updating existing content to maintain its value, and understand how to build a library of timeless resources that support your business goals.
Click here to listen to the episode and read the full show notes.
Episode 087: The Power of Case Study Content Marketing
In this solo episode, I break down why case studies might be the most underutilized tool in your content marketing arsenal. Drawing from years of experience crafting compelling case studies, I share what makes them so effective for building trust and credibility. You’ll learn how to identify the right stories to tell, discover a framework for creating engaging case studies, and understand how to use them strategically throughout your marketing.
Click here to listen to the episode and read the full show notes.
Episode 088: How to Write Blog Posts for SEO and Conversions
Ready to make your blog work harder for your business? In this solo episode, I share my proven approach to creating blog posts that satisfy both search engines and human readers. You’ll learn how to identify high-potential topics that align with your business goals, discover techniques for optimizing your content without sacrificing readability, and understand how to structure posts that guide readers toward taking action.
Click here to listen to the episode and read the full show notes.
Episode 089: How to Come Up With Content Ideas for Your Business
Tired of staring at a blank page wondering what to write about? In this solo episode, I share my favorite strategies for generating endless content ideas that resonate with your audience. You’ll learn practical techniques for mining your expertise for content gold, discover systems for capturing and organizing ideas when they strike, and understand how to turn one good idea into multiple pieces of content.
Click here to listen to the episode and read the full show notes.
Podcasting for Business Growth
Episode 090: Should I Start a Podcast for My Business?
Thinking about joining the podcasting world? In this solo episode, I help you think through this significant business decision with clarity and confidence. You’ll learn how to evaluate if podcasting aligns with your business goals, discover what it really takes to maintain a successful show, and understand the potential return on investment for your specific situation.
Click here to listen to the episode and read the full show notes.
Episode 091: Private Podcasts + Premium Content with Lindsay Padilla
Dr. Lindsay Padilla, co-founder of HelloAudio, joins me to explore the innovative world of private podcasting and premium audio content. Our conversation reveals how businesses can use private podcasts to deliver value in unexpected ways. You’ll learn how to structure premium audio content that serves your audience, discover strategies for monetizing your expertise through private podcasts, and understand how to integrate this format into your existing business model.
Click here to listen to the episode and read the full show notes.
Episode 092: Should You Create a Podcast Summit for Your Business with Deanna Seymour
Summit strategist Deanna Seymour joins me to discuss how podcast summits can amplify your reach and authority. We explore the unique opportunities and challenges of organizing a podcast summit that delivers real value. You’ll learn how to plan and execute a successful podcast summit, discover ways to leverage the content for long-term benefits, and understand how to build meaningful relationships with other experts in your field.
Click here to listen to the episode and read the full show notes.
Episode 093: Why You Need a Strategic Podcast Workflow with Alesia Galati
Systems expert Alesia Galati joins me to break down how the right workflow can transform your podcasting experience. Our conversation focuses on creating systems that make podcasting sustainable and enjoyable. You’ll learn how to develop efficient production processes, discover tools and techniques for streamlining your workflow, and understand how to maintain consistent quality without burning out.
Click here to listen to the episode and read the full show notes.
Episode 094: Harnessing the Power of SEO for Podcasts
In this solo episode, I reveal the often-overlooked strategies for making your podcast more discoverable through SEO. Drawing from my experience in both podcasting and SEO, I share practical techniques for expanding your show’s reach. You’ll learn how to optimize your podcast for search engines, discover strategies for repurposing your episodes for maximum visibility, and understand how to use SEO to attract your ideal listeners.
Click here to listen to the episode and read the full show notes.
Holiday Sales and Selling
Episode 095: Black Friday Sales Copy and Marketing Strategies with Sara Gillis
Copywriter Sara Gillis joins me to unpack the psychology behind successful Black Friday promotions. Our conversation goes beyond basic discounting to explore how to create compelling offers that serve both your business and your customers. You’ll learn how to craft promotional copy that stands out during the busiest shopping season, discover strategies for planning a stress-free sale, and understand how to maintain your brand values while participating in Black Friday promotions.
Click here to listen to the episode and read the full show notes.
Strategic Website Updates
Episode 096: How Strategic Storytelling Leads to Sales with Emma Boshart
Copywriter Emma Boshart joins me to explore how the right story can transform your sales messaging. Our discussion reveals the crucial elements that make stories resonate with your audience and drive action. You’ll learn how to identify the most compelling stories in your business, discover techniques for weaving stories naturally into your marketing, and understand how to use storytelling to build trust and increase conversions.
Click here to listen to the episode and read the full show notes.
Episode 097: Is It Time for a Website Rewrite?
In this solo episode, I help you identify the tell-tale signs that your website needs more than just a quick update. Drawing from years of website copywriting experience, I share the key indicators that signal it’s time for a deeper revision. You’ll learn how to assess your current website’s effectiveness, discover which elements most commonly need updating, and understand how to approach a website rewrite strategically.
Click here to listen to the episode and read the full show notes.
Episode 098: Preparing for Website Updates — Especially Your Website Copy
Ready to tackle those website updates you’ve been putting off? In this solo episode, I walk you through a systematic approach to website revision. You’ll learn how to audit your current website content, discover a framework for prioritizing updates, and understand how to prepare your new copy for maximum impact.
Click here to listen to the episode and read the full show notes.
Episode 099: How to Plan Your Website Pages AKA Site Structure and Navigation
In this solo episode, I break down the crucial elements of effective website organization. Moving beyond basic navigation, we explore how thoughtful site structure supports both user experience and business goals. You’ll learn how to plan your website hierarchy effectively, discover strategies for organizing content logically, and understand how to create user paths that guide visitors toward taking action.
Click here to listen to the episode and read the full show notes.
A Milestone Episode
Episode 100: Celebrating the 100th Episode of the Talk Copy to Me Podcast
In this milestone episode, I take a moment to reflect on the journey that brought us to 100 episodes of marketing insights and honest conversations. Looking back at the most impactful lessons and memorable moments, I share how this podcast has evolved and grown alongside my business. You’ll hear behind-the-scenes stories, discover the most popular episode insights, and learn what’s coming next in our continuing journey of marketing education.
Click here to listen to the episode and read the full show notes.
Back to the Strategic Website Updates
Episode 101: How Audience Research Helps You Write Spot On Website Copy with Nadine Nethery
Research specialist Nadine Nethery joins me to explore why guessing what your audience wants is a recipe for website copy that misses the mark. Our conversation reveals how proper audience research can transform your website’s effectiveness. You’ll learn practical techniques for gathering valuable audience insights, discover how to turn research findings into compelling copy, and understand how to keep your website content aligned with your audience’s evolving needs.
Click here to listen to the episode and read the full show notes.
Episode 102: The Importance of Website Competitor Research (And How to Do It!)
In this solo episode, I show you how to conduct competitor research that actually helps your business stand out. Moving beyond simple comparison, I share strategies for identifying what makes your business uniquely valuable to your audience. You’ll learn how to analyze competitor websites effectively, discover ways to position your business distinctively, and understand how to use competitor insights to strengthen your own website strategy.
Click here to listen to the episode and read the full show notes.
Episode 103: How to Outline Your Website Pages
Ready to bring structure to your website content? In this solo episode, I break down my proven process for outlining website pages that convert. Drawing from years of website copywriting experience, I share how to organize your content for maximum impact. You’ll learn how to create effective page outlines, discover techniques for maintaining flow and coherence, and understand how to ensure your content guides visitors toward taking action.
Click here to listen to the episode and read the full show notes.
What’s Next: Looking Ahead to Season Three
Season Two of Talk Copy to Me took us on a journey through modern marketing, from mastering social media to leveraging AI, from creating lasting content to building websites that convert. Through solo episodes and expert conversations, we’ve explored not just the “what” but the “how” and “why” of effective marketing strategies.
Key themes include:
- Strategic social media approaches
- Video and audio content creation
- Inclusive marketing practices
- Practical applications of AI
- Website strategies that convert
- Content creation for lasting value
Season Three launches in January 2024, bringing fresh perspectives on marketing challenges and practical solutions for growing your business in today’s digital landscape.
Ready to Take Action?
- Start Where You Need It Most: Jump to the episode that addresses your current marketing challenge.
- Bookmark This Guide: Return whenever you need marketing inspiration or practical guidance.
- Connect: Find me on Instagram [@erinollila] to share how you’re implementing these strategies.
- Subscribe: Don’t miss any future episodes packed with actionable marketing insights.
Remember, effective marketing isn’t about implementing every strategy at once. Choose the episodes that resonate with your current needs, implement what you learn, and watch your marketing transform one step at a time.
Can’t get enough? Check out our guide to Season One, where we laid the foundation for many of the strategies we’ve explored in Season Two.
See you in Season Three!
