Thinking about starting a business podcast? Already have one but want to make it work harder for you? Well, welcome friend. You’re in the right place.
Starting a business podcast was one of the best decisions I made in my business. But it’s not for everyone. And that is why I gathered all my podcast-focused episodes from Talk Copy to Me into one helpful guide—so you can make the decision for yourself.
From deciding if podcasting is right for your business to optimizing your episodes for SEO, these episodes walk you through everything you need to know about starting a business podcast and using it as a marketing tool.
Business Podcast Basics: Is It Right for You?
Episode 090: Should I Start a Podcast for My Business?
I’ll be very honest with you: Podcasting is a lot of work. I’m absolutely not here to convince you that starting a business podcast is right for everyone, but in this episode, I’ll try to help you figure out if it’s right for you. I’ll explore the actual benefits of starting a business podcast, the true challenges (yes, including the aforementioned time commitment), and how to know if podcasting aligns with your actual business goals. Most importantly, I share how podcasting can enhance your SEO strategy in ways that might surprise you.
Click here to listen to the episode and read the full show notes.
Level Up Your Podcast Strategy
Episode 091: Private Podcasts + Premium Content with Dr. Lindsay Padilla
Ever considered turning your podcast into a revenue stream? Dr. Lindsay Padilla joins me to explore the world of private and premium podcasting. We discuss creative ways to monetize your audio content, how to repurpose existing content into valuable premium offerings, and why some content might work better behind a paywall. If you’re looking to add another revenue stream to your business, this episode is packed with practical strategies you can implement.
Click here to listen to the episode and read the full show notes.
Episode 092: Should You Create a Podcast Summit with Deanna Seymour
Want to grow your network and authority at the same time? Deanna Seymour shares her experience with podcast summits—a unique way to collaborate with other experts while building your audience. We talk about the nuts and bolts of running a successful summit, from attracting the right guests to creating supporting content that drives engagement. Plus, you’ll learn how to make your summit replicable so you can run it again without starting from scratch.
Click here to listen to the episode and read the full show notes.
Make Your Podcast Production Smoother
Episode 093: Why You Need a Strategic Podcast Workflow with Alesia Galati
If you’ve ever felt overwhelmed by the podcast production process, this episode is for you. Alesia Galati breaks down her six-stage workflow that takes the chaos out of podcasting. You’ll learn why preparation makes or breaks your recording session, how to streamline your production process, and when to adjust your workflow for better results. Best of all, you’ll discover why you don’t need to “do it all” to create a successful show.
Click here to listen to the episode and read the full show notes.
Get Your Podcast Found
Episode 094: Harnessing the Power of SEO for Podcasts
Want more listeners to find your podcast? In this episode, I share my tried-and-true strategies for optimizing your podcast for search. You’ll learn both on-site and off-site SEO techniques specifically for podcasters, how to write show notes that actually help with discovery, and creative ways to repurpose your episodes for maximum reach.
Click here to listen to the episode and read the full show notes.
Whether you’re starting a business Podcast or Keeping One Going, It’s time to take action
Whether you’re just starting to explore podcasting or looking to make your existing show more strategic, these episodes give you the foundation you need to move forward with confidence. Start with the episode that matches your current challenge, implement what you learn, and watch your podcast grow.
Remember, podcasting isn’t about having the fanciest equipment or the smoothest radio voice. It’s about sharing valuable content consistently and strategically. Choose the strategies that work for your business, and don’t be afraid to adapt them to fit your style.
Ready to dive in? Click any episode above to start learning, and don’t forget to subscribe to Talk Copy to Me so you don’t miss future episodes about content creation and marketing strategy.
Featured image by Matt Botsford
