Sales Page Copywriting for a Short or Long Form Sales Page

Let’s face it, you probably have really strong feelings about sales pages. Most of the people I work with (or talk to!) either prefer a long sales page or a short sales page, and they definitely have their strong opinions on why those types of sales pages are their favorite. And never mind their preference as […]

Lazy Launches and Strategic Sales Launches with Kristin Macintyre

How do you feel about writing sales copy or planning sales launches? For most people I know, the idea of launching something makes them break into a bit of a sweat. There is so stinkin’ much that goes into the pre-launch marketing and launch period (ALLTHETHINGS!), and even an educated, experienced marketer can feel overwhelmed […]

Pre-Launch Marketing: How to Approach Copy and Strategy

Know what makes for a successful sales launch? Well, one of the key elements is prepping your audience with your pre-launch marketing efforts (like sales copy for social media and email campaigns) so they’re primed and ready to buy when it actually is time to launch your offer. Launch strategist, Ash Chow, stops by the […]