Turning Testimonials Into Case Study Marketing Content with Brittany Herzberg

I launched the Testimonial Toolbox because so many of my clients voiced concerns about their testimonials. There were the people who didn’t have any testimonials (or were relying on just one or two) and didn’t know how to go about getting more from their clients. There were the clients who had a bunch of testimonials that […]

Social Proofing: How to Ask for a Testimonial (And Use It!)

As a business owner, it’s vital to have testimonials on your website —and basically throughout all your marketing content and social channels. In today’s economy, consumers want to feel like they can trust the brands and businesses they purchase from. Social proofing your copy and content helps your clients gain confidence and makes the decision-making […]