Free Live webinar
Homepage Hot Seat
Simple Updates That Improve Conversions Without Starting From Scratch
Your homepage doesn’t need a complete redesign. It simply needs strategic updates in a few key areas. Learn the exact flow and framework I use to craft strategic, sales-driven homepages, watch me review real sites live, and discover the simple changes that improve conversions—all without starting from scratch.
Your homepage isn't converting. Let's fix that.
Register now and submit your homepage (on the next screen!) for a chance to get it reviewed live!
join in on the fun
What you'll learn:
- The essential elements every homepage needs (and which ones yours is probably missing)
- How to keep viewers on the page and direct them through the rest of your site
- Quick wins and strategic updates that make an immediate difference without a complete redesign
Copywriting + Editing VIP Day
I would highly recommend Erin to others who were looking to make more impact with their web copy!
I hired Erin to help me elevate my website copy and to provide an objective analysis of my website. She listened to the challenges I was having with creating more robust content on my own and delivered text that in line with the marketing goals we had discussed. My website now looks and sounds more professional.
— rebecca ryan
wait a second...
Did I mention I'm reviewing real homepages live?
Here’s the best part: I’m not just teaching theory in this workshop. I’m pulling up real homepages and walking through exactly what’s working, what’s not, and how to fix it. And your could be one of the websites I review!
After you register for Homepage Hot Seat, you’ll get the option to submit your homepage for review and ask me any questions you may have before we meet. Then, I’ll select a few sites to talk through so we can learn from the group glow up.
Even if I don’t look at your specific site, I’m sure you’ll learn tons from watching me review others. The patterns are universal, and you’ll spot the same issues on your own homepage.
Hey there, Erin here
It's my mission to help business owners stop apologizing for their websites.
As a website copywriter and host of Talk Copy to Me, I’ve reviewed hundreds of homepages—and here’s what I’ve learned: yours probably doesn’t need a complete overhaul.
Most homepages just need a few strategic tweaks. The problem is, when you’re staring at your own site, it’s nearly impossible to see what’s actually broken. You’re too close to it.
That’s where I come in.
Homepage Hot Seat gives you the framework I use to spot conversion issues fast. You’ll learn exactly what to look for and how to fix it without starting from scratch. Sound good? Great. Can’t wait to see you in there.
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Ready to turn site visitors into subscribers?
Register for Homepage Hot Seat on Tuesday, November 18, 2025 at 1:00PM EST.
You’ll learn the framework that helps you spot exactly what’s keeping your homepage from converting. And don’t forget to submit your site for a chance at a live review right after registration confirmation!