Website Audit Services
Get Your Website Working as Hard as You Do
Finally understand exactly what’s working on your website —and what isn’t. No more guessing, no wasted updates, just clear direction on what needs to change to turn your website into your best business asset.
You know something's not quite right with your website.
Maybe it’s not converting as well as it should. Maybe it’s attracting the wrong kinds of clients. Or maybe you just have that nagging feeling that it could be working harder for your business.
But here’s the thing: your website is more than just words on a page.
That’s why a copy-only audit won’t give you the full picture you need. What if your copy isn’t the problem? What if it’s your site structure, your SEO, or your user experience that’s holding you back?
A comprehensive website audit will give you a holistic view of what’s working and what needs improvement so you can feel more confident knowing leads can find you…and then convert into clients and customers.
take a peek at
Your Comprehensive Website Audit
My website audit looks at every element that affects your site’s performance:
- Copy and messaging hierarchy
- Site navigation and user experience
- SEO optimization opportunities
- Strategic conversion points
- Content organization
- Technical improvements
Because here’s what I’ve learned after years of helping businesses improve their websites: these elements are all connected.
Your copy might be perfect, but if visitors can’t find what they’re looking for? You’ve lost them. Your SEO might be solid, but if your messaging doesn’t resonate? They’ll bounce right off your site. Everything looks pretty and reads perfectly, but the site take wayyy to long to load? Well, now you’ve gone and lost your leads.
how it works
The Website Audit Process
Step 01: Discovery & Booking
Book your spot and receive a focused questionnaire that helps me understand your business goals and current website challenges. You’ll complete this within two days so we can get started right away.
Step 02: Deep-Dive Review
I’ll conduct a thorough analysis of your website, examining everything from copy and SEO to user experience and conversion opportunities. You’ll receive your detailed video walkthrough and notes two days before our call.
Step 03: Strategy Review
We’ll meet for 60 minutes to review findings, answer your questions, and discuss next steps. This is where everything comes together into a clear action plan for your website.
Not a call person? No problem, you can skip the call and get two weeks of Voxer access instead. You choose what you prefer!
Step 04: Implementation Planning
Within 24 hours of our call, you’ll receive a recording and transcript, plus clear next steps—whether you’re implementing changes yourself or considering professional support.
THE PACKAGE DEAL
What You'll Get
A complete website review that includes:
- Detailed video walkthrough of your site (page by page, with clear action items)
- Written transcript and notes for easy reference
- Categorized findings and recommendations
- 60 minute strategy call to discuss everything
- Recording and transcript of our call (delivered within 24 hours)
$800 for websites up to 5 pages
Custom pricing available for larger sites
Copywriting + Editing VIP Day
I would highly recommend Erin to others who were looking to make more impact with their web copy!
I hired Erin to help me elevate my website copy and to provide an objective analysis of my website. She listened to the challenges I was having with creating more robust content on my own and delivered text that in line with the marketing goals we had discussed. My website now looks and sounds more professional.
Erin’s communication through writing and editing was straight forward and easy to follow. She was timely in her responses and I am very pleased with the results.
— rebecca ryan, brand strategist + photographer
You're ready for a website audit if you...
- have an existing website that’s not performing as well as it could
- want to make smart, strategic improvements (not just random changes)
- are ready to understand what’s really working (and what isn’t)
- appreciate a thorough, organized approach to website improvements
meet your website reviewer
Who does the website audit?
Hey there! I’m Erin Ollila, conversion copywriter and website strategist. I’ve spent years helping businesses figure out exactly why their websites aren’t performing (and how to fix them).
What makes me different? I look at the whole picture—not just your copy, not just your SEO, but how everything works together to convert your ideal clients. During your website audit, you’ll benefit from my:
- Strategic thinking that spots hidden opportunities
- Systematic approach to website analysis
- Clear, actionable recommendations you can actually use
- Deep understanding of what makes websites convert
website audit faqs
The Answers You've Been Waiting For
It’s important to me that you feel extremely confident about working together before any work even begins.
Here are some of the questions I’m often asked by potential clients looking to book a website audit. Don’t hesitate to reach out if you’re curious about something that isn’t listed here.
The entire website audit process takes about a week.
After booking, I’ll conduct a thorough audit of your website and prepare your materials, which you’ll receive 2 days before our 60-minute strategy call. Within 24 hours after our call, you’ll receive the call recording and transcript, completing the process.
Don’t want to add another phone call to your schedule? Not a problem. You can skip the call and instead opt for a week of Voxer access to me, which begins once your website audit is delivered to you.
Not at all. I provide clear, actionable recommendations for changes at every level—from simple copy tweaks to larger structural improvements.
And we can continue to work together after the website audit if you need help implementing the changes. Plus, you’ll receive a $500 discount if you book a VIP intensive with me within 30 days of your website audit.
Perfect timing!
A website audit can help you understand what’s currently working (and should be kept), as well as what needs to change. This saves you from potentially losing effective elements during the redesign while fixing what actually needs attention.
Best yet: if you need new website copy as part of your website update, you can roll the website audit fee into your website copy project with me. (That’s kinda like getting it for free, amiright?)
Look at you asking all the right questions!
After your audit, you’ll receive an exclusive 20% discount (saving you $500) on a VIP intensive day if you book within 30 days. During the VIP day, we can work together to implement the most important changes identified in your website audit. This is perfect if you want expert help bringing the recommendations to life instead of tackling them on your own.
The website audit fee is due in full at booking to secure your spot and schedule our website review call.
However, I’m absolutely willing to adjust these terms to meet your needs. Email me to talk details if paying in two or three installments is important to you.