website copywriting Services
Let me write the right website words for you.
Website copy for smart service providers and creative entrepreneurs who are ready to tap into
the power of strategy, SEO, and storytelling.
You're good at what you do — really good.
And you’re ready to be recognized for your hard work and creative genius. That means you need a website that shines a light on your expertise and makes your audience feel comfortable — and confident — with the idea of hiring or buying from you. But that doesn’t mean you have the time or the resources to write it yourself.
What you want is a website that…
- Attracts the right audience from Google with the help of SEO-strategized website copy
- Presents an authentic marketing message that sounds like you and resonates with your website readers
- Highlights your authority and approachability, giving you the confidence to step into your highest potential at all times
- Inspires trust and gets your audience feeling excited about working with you
But more than that, you want to
- Stop worrying about how to describe your services and feel empowered to showcase your business in the best light
- Quit wasting time talking to everyone and connect with right people right away
- Grow your business by filling your schedule with clients who recognize your value and are grateful for your experience
Here's a not-so-secret little secret for you
The confidence you feel with new website copy will be contagious
Your audience will think “I found the one!” the moment they land on your site.
Love at first sight via your website.
Why? They’ll be able to easily understand who you are and what you offer them. They’ll vibe with your message, and most importantly, they’ll trust that you know exactly how to help them because you’ve clearly articulated your expertise with your well-planned website copy.
And that confidence is just within your reach.
It’s time to say goodbye to a blah and boring way of describing your services and hello to SEO website copy that strategically builds connections and converts browsers into buyers.
THE PACKAGE DEAL
Your website copywriting project includes
- A Copy Clarity Questionnaire that points us to the heart of your brand messaging
- A two hour in-depth strategy session to nail down your website goals and messaging
- Four (or more!) pages of wireframed SEO website copy so that you and your designer both know exactly how the message will translate on the page
- SEO keyword research that gets incorporated into your copy so you can easily (and dare I say quickly) get found by eager leads searching the internet for what you offer
- Two rounds of guided refinements that leave you feeling confident your copy sounds like you, resonates with the right readers, and portrays your business in the best way possible
- Professional proofreading on the final draft
- Collaboration with your web designer on the final iteration of your staging site
Investment starts at
$5200
Need additions or less inclusions?
No problem—we can customize the proposal to include as many pages or upgrades as necessary for your project
From Start to Finish
The 3-Step Website Copywriting Process
Step One: Make It Official
Let’s meet! We’ll talk about your business, your website copy goals, and make sure we’re the perfect fit. When you’re ready to move forward, you’ll be able to sign the contract and pay the invoice in one seamless process.
Once that’s complete, I’ll send over a welcome package that includes your Copy Clarity questionnaire.
Step Two: Prep Work
You’re up next! Your questionnaire responses are due one week before your project begins so I can study up and start my research.
Kickoff happens when we meet via Zoom to determine brand messaging and strategize our approach. Then, I dive in the deep end of my research, reviewing your competitors, client VOC and data, and SEO opportunities.
Step Three: Writing and Editing
Here’s where the magic happens! You relax as I roll up my sleeves and start writing and wireframing your website.
Why? So you can envision exactly what your website words will look like when they’re ready for the big ol’ world wide web. I’ll sew in the strategic SEO keyword phrases. I’ll speak in the language your clients understand, and I’ll build relationships by showing that you’re an expert who can and should be trusted.
And finally, we’ll work together to edit the copy until it shines before turning it over to for proofreading and publishing.
Erin dove into my brain and wrote what I wanted to write but didn't have the talent or time to do.
The site is attracting the attention and activity I had hoped for, and it’s growing my business. I’m excited to continue our partnership — I love working with her!
— Dr. Jennifer nash, Advisor to Fortune 50 Executives
Hi! I'm Erin Ollila,
And I want you to love your website just as much as she does.
With 20 years of writing and publishing experience, plus a terminal degree in creative writing, I get what it takes to ideate, create, and implement smart and strategic website words.
Successful websites need a combination of strategy, SEO, and storytelling. But more than that, the customer journey needs to be factored into the copywriting process.
As your website writer, I’ll ensure all of those aspects are covered so you end up with a site you love after we work together — a site that attracts leads seamlessly and converts them into clients you truly love working with.
Feeling Curious?
Website Copy FAQs
I wish I could tell you the answer concretely, but the truth is, when it comes to website copy, my schedule varies widely. Sometimes I’m booked out months in advance, and other times I have an immediate spot available.
I highly recommend reaching out the moment you’re considering updating your website copy to inquire about my availability. Remember, I’d rather book you into my schedule in the future if you want to work together, but aren’t quite ready than let you down later by telling you I have no availability to help you when you actually need me.
Have you ever watched a ventriloquist work their magic before?
Writing copy in my clients’ voices is a very similar process. Over time, I’ve learned how to amplify the voice of my clients so that their tone comes through, their message is magnified, and their clients feel a whole lotta “Heck yes, I want this!” as they read the copy.
Writing isn’t about me. It’s about you.
In addition to the skill I’ve honed by doing my work, I’ve also studied writing extensively through my undergrad and graduated degrees (BA in English with a creative writing minor and MFA in creative nonfiction). Additionally, I co-founded an award-winning literary journal and have been editing many different voices from poetry to fiction and nonfiction writers in the past ten years.
But my suggestion for you, as you look for a website copywriter, is to ask for samples of their past work. You should be able to see that they can adapt their writing style to speak in different client’s voices through their previous work.
I think the decision of hiring a copywriter weighs heavily on three things: their experience, the quality of their work, and the overall vibe you get from them.
As for my experience — I’ve been a professional writer for 20 years and worked in the marketing field for nine. I’ve owned my own business for almost seven years, and in addition to my practical SEO, copywriting, and content strategy experience, I also have an MFA in creative writing, in addition to having written three books and co-founded an award-winning literary journal.
You can get a feel of my work by viewing my copywriting portfolio. I suggest checking out different types of clients, from copywriting projects to content clients, as well as reviewing writing from different industries, to see how I’m able to adjust my skill to match the voice and tone of each individual client. This is something I’m very proud of.
Vibe wise, it’s easy to get to know me from afar by listening to Talk Copy to Me, my SEO and copywriting podcast or learning more about my personal and professional values. I’m also keen on meeting new people, so don’t hesitate to reach out on Instagram, LinkedIn, Twitter, or Facebook.
Because website copy projects are highly customized, the price varies. Rates start at 5200 for a standard four page website. That figure includes SEO research and implementation, voice-of-customer surveys, competitor research, two full rounds of guided editing, and professional proofreading.
Additional website copywriting services, such as brand messaging guides, case studies, lead magnets, blog posts and more, are available to add at any time to your website copy project.
In addition, payment plans are always available and can be customized to meet your needs.
Sure.
If you think you need a full done-for-you website copy project, I’d love for us to chat on a discovery call before you decide the cost is too prohibitive. I’m absolutely not going to try to sell you on something you can’t afford, but I can help you figure out a way to get the max results within your individual budget.
That might mean working collaboratively while you DIY and I serve as your copywriting coach, hiring me for a copywriting VIP day instead to edit your current website copy, or decreasing the deliverables of a done-for-you project by limiting the pages written.