What Pages Should a Website Have (Don’t Forget Site Navigation and Site Structure!)

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What pages should a website have?

That’s a great question, but the better question is: What pages should your website have?

Before you start any website copy project or do any type of website updates, it is so important to know what pages you need. But, you can’t make that decision in a vacuum. It’s important to understand both site navigation and site structure in order to help you decide on what pages makes it to your final new site.

In this episode of Talk Copy to Me, you’ll learn how the structure of your site can improve your SEO, conversions, and the user experience. And better yet, I’ll tell you exactly how to plan what pages go on your website and how you can develop a system that navigates your website users throughout your site.

Copy says: Listen in to this episode of the Talk Copy to Me podcast

What pages should a website have? Here is what Erin wants you to know

  • Why site navigation and site structure are vital to have a successful website
  • How SEO, user experience, and conversions all rely on the site structure you’ve created with your website pages
  • Why you need to act as the tour guide of your website so your website visitors have the best experience possible navigating your site
  • Why you should review your current website pages (by following my recommended approach) before thinking about your future website
  • Using a hierarchy of pages to determine what is missing, what can be removed, and what could be combined
  • Why it’s important not to outline these pages as you plan the site structure and site navigation
  • The role of a website’s main navigation bar, the footer, and the sidebar plays in conversions and the user experience

Other podcast episodes and resources mentioned in this episodes:

quotes from this episode of the Talk Copy to Me copywriting podcast

What pages should a website have? Here are a few quotes from the episode

  • “It’s rare that a service provider can have a very successful business with just one services page and nothing else.” – Erin Ollila

  • “Flow is something that is done wrong very often. When I’m doing website copy audits, I generally find flow, meaning the way that the message is presented is one of the easiest things to fix because the flow is just not right.” – Erin Ollila

  • “If you have a website, review everything you have, make a list of it, go back in and add see what needs to be added to it, then go back in and see if anything needs to be removed from it or combined.” – Erin Ollila

  • “So thinking about your own website, what are those main pages, the key elements that you want to draw their attention to? For most businesses, it’s the simple things like about page, a services page, or shop and shop for some people, of a contact page so that they can figure out how to connect with you.” – Erin Ollila

  • “Breadcrumbs are links in your site that link to other pages on your site. They are so important for SEO. They are so important for conversions, and I would even venture to say they’re really important for user experience.” – Erin Ollila

Get to Know the Host of the Talk Copy to Me Podcast Erin Ollila

Learn more about your host, Erin Ollila

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

What pages should a website have? Here’s the transcript for episode 098 so you can find out

NOTE: This podcast was transcribed by an AI tool. Please forgive any typos or errors. Full transcript goes here

Note: Show notes may contain affiliate links to products, offers, and services that I whole-heartedly recommend.

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